·2015 information trend of the automotive industry after the market

With the substantial increase in car ownership, car maintenance will become the next important market, and the size of the automotive aftermarket is close to one trillion, and is still expanding. There are about 130 million vehicles in the country with an average age of 3.23 years. It is estimated that the number of over-protected vehicles in China will be about 67 million in 2015, accounting for 54% of the total car ownership. The market mainly focuses on maintenance and maintenance.
The Ministry of Transport and the National Development and Reform Commission and other 10 departments jointly issued the "Guiding Opinions on Promoting the Transformation and Upgrading of the Automobile Maintenance Industry to Improve the Service Quality" two months ago. The series of measures pointed to the monopoly of the 4S shop and other industries. New formulations such as “chain operation” have allowed Chinese and foreign investors to see potential business opportunities in China’s large automotive after-sales service market.
Statistics show that as of the end of 2013, China's passenger car ownership was 137 million. According to industry estimates, the scale of China's auto after-sales service market exceeded RMB 450 billion in 2013. According to the current domestic auto sales growth rate, the total auto after-sales service market is expected to exceed 760 billion yuan in 2015.
In 2014, with the opening of various policies, the automobile O2O industry has become the target of chasing. Among them, Internet car maintenance is undoubtedly a topic of concern. Internet car maintenance has begun to grow slowly in such a large environment. Our life is due to the development of the Internet, the distance between people becomes closer, the information is acquired and matched, and it becomes more timely, more accurate and more efficient. The Internet is constantly changing our lives. Nowadays, car e-commerce is in full swing, and in the face of the auto market, the market has more than 760 billion cakes, how can Internet people let go.
For domestic auto consumers, the 4S shop is expensive and opaque, the roadside repair shop is dirty and the level of domestic auto repair industry is uneven, which brings opportunities for the sub-service market segmentation. Recently, many after-sales flagship stores of automobile companies have officially settled in Tmall Mall, trying new developments in the after-sales service O2O model. The owner can log in directly to the official flagship store of Tmall SAIC passenger car and enjoy the original maintenance service at a more affordable price.
It is understood that auto companies have launched convenient and convenient online after-sales service projects for e-commerce platforms, and will make online reservations, preferential prices, professional maintenance and after-sales service into a line. Consumers can not only choose basic maintenance including engine oil, machine filter and working hours according to actual needs, but also choose maintenance products. All items are professional maintenance and enjoy after-sales service. The price is also more affordable.
According to industry insiders, as the profit from automobile sales and operation shifts to the after-sales market, the after-sales profit has now accounted for more than 50% of the total profit of the car dealers, and the after-sales market will see tremendous growth. The automaker's involvement in the after-sales e-commerce model is not only to open up new models, to consolidate market share, but also to ensure that the “big heads” of future interests are firmly in the hands of manufacturers. Consumers are happy with the vendor's after-sales e-commerce model, while third parties are also optimistic about the profit of auto after-sales service, with their own platform to share the after-sales market cake.
However, from a holistic perspective, the auto after-sales e-commerce model is still in the exploration stage. All along, the after-sales profit is the focus of the profitability of auto manufacturers and dealers. If the e-commerce platform of the third party divides the interest chain of the manufacturer, it will inevitably attract the attention of the manufacturers, and force pricing or cancel the cooperation authorization, which also gives The development of the three-party e-commerce platform has had an impact.
As more and more companies build or leverage the e-commerce platform to provide after-sales service, the existing 4S shop's interest situation will be broken. The ten departmental opinions have pointed out the direction for this year's post-market, and through the combing of the domestic hybrid after-service industry, the domestic market segment of post-car service has been opened. Then, whether it is a third-party platform that wants to share a piece of cake, or the car enterprise itself, under such a big environmental trend, it is necessary to make full use of the Internet of Things technology, establish a trace system for auto repair parts, and ensure that the supply channels of parts are open and transparent, and realize the car. Repair parts are traceable and traceable. When the legitimate rights and interests of consumers are damaged, they can be recovered, can be accountable, strengthen the quality of parts and credit guarantee, and promote the optimization of market structure in order to have a place in the post-market information competition.

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