At the Association Meeting May 15-17, OAAA used a dual-band, near field communication (NFC) and ultra-high frequency (UHF) RFID solution to provide attendees with individuality Greetings. Not only does this technology provide a "cool" experience for attendees, it also provides OAAA with information about people flow analysis to better plan the layout of the showroom in the future. Founded in 1891, OAAA is an industry association for the outdoor (OOH) advertising market. OOH ads include marketing ads for consumers in public places, such as billboards or display screens in densely populated areas. As technology evolves, the association will showcase new technologies on billboards or signage. American Outdoor Advertising Association uses UHF, NFC RFID technology to provide personalized greeting and traffic analysis (Attendees during admission, the system provides personalized greeting) OAAA began working with ACCESS, an activity technology company, and Blue Bite, a digital experience engine company, to deploy a system at its annual trade show to demonstrate that technology can enhance the ad experience. Mikhail Damiani, CEO of Blue Bite, said: "In fact, Blue Bite is also a member of the association and we want to create a pleasant and pleasant experience for attendees." And OAAA wants to give attendees easy access to data on their smartphones . Both companies found that UHF and NFC RFID can provide the right solution, neither technology requires a battery. More importantly, both technologies provide accurate reading information. The system uses a smart badge from ACCESS that embeds two passive tags: the Smartrac Circus NFC tag with the NXPNTAG213 chip and the Smartrac DogBone UHF RFID tag with the built-in Impinj Monza R6 chip for longer reads Take range and provide interactive features. Users can embed NFC tags in badges so they can interact with the smartphone. For users who do not have an Android phone, the QR code can also be printed on the badge. First, each attendee will receive a smart badge. The unique ID number in the badge's built-in NFC and RFID tags binds the participant name and company, which is stored in Blue Bite software. To use the NFC tag, attendees need only enable NFC on Android phones. After swiping the tag, the phone will jump to Blue Bite to view the activity agenda and other conference materials. The system also provides weather information, local information such as restaurants and more. Users do this without having to download the app. American Outdoor Advertising Association uses UHF, NFC RFID technology to provide personalized greeting and traffic analysis (Each attendee will receive a smart badge, binding attendee name and company information) This badge provides hands-free UHF RFID functionality regardless of whether or not attendees have NFC enabled. Participants register, enter the conference room, RFID reader will automatically read the label. The tag then sends a unique ID number. In this way, the screen will display the information such as the name of the binding, in order to express greetings. If more than one person crosses the entrance at the same time, the screen will be displayed in order of reading. In this event, NFC interaction rate reached 3.4%. Damiani said this is a satisfying result with an average mobile or app engagement rate of 1.5% to 2%. In the interactive crowd, 86% of the staff carried out the next move. At the same time, the RFID system provided access to the names of people, on average about 7.7 scans per badge. The software stores only badge IDs instead of personal name information, so the technology does not infringe the privacy of attendees, and OAAA can also analyze human traffic. We have been producing many kinds of fine ceramic plate, or advance Ceramic Substrate for ages with sufficient manufacturing experience in high purity alumina, zirconia and nitride aluminum material. Advanced Ceramic Plate,Advanced Ceramic Disc,Refractory Advanced Ceramic Plate,Advanced Ceramic Ballistic Plate Jinghui Industry Ltd. , https://www.ceramictek.com
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