China has become one of the world's largest manufacturers and consumers of bearing equipment. Foreign brands see the growth potential of China's bearing market and have stepped up efforts to promote and market in China. The profits of high-end bearing products are far higher than those of low-end products, and thus they have become the main battlefield for overseas brands. They used strong financial strength and high brand awareness, almost swept the high-end bearing market in China, and took a variety of measures to seize market share of mid-range products. The European brand represented by German bearing products is a rising technology leader in recent years and has begun to implement the preemption of high-end brand markets such as the US and Japan. For a time, China's high-end bearing market, "Sanxiong hegemony" has initially taken shape. At the same time, the external environment for the development of the bearing industry has also undergone fundamental changes. In addition to the radiation standards and the control of water output, there are also export tax rebates, raw material costs, energy prices, rapid increase in sales pressures, and national restrictions on energy consumption. This has brought great pressure to the entire bearing industry. The overall development of China's bearing industry presents a trend of grief and joy, opportunities and challenges. It is understood that in China's bearing industry, in addition to the international brands in the high-end market, there are also many domestic brands, of which the larger ones have 50 to 100, and others are small and medium enterprises. For some domestic SMEs, the products they produce still cannot meet the standard, which weakens the market competition of the entire domestic high-end brands. With the United States, Japan, Europe, Germany and other brands seizing the Chinese market, the competition of high-end brands in the bearing industry will become more competitive. The more intense. Due to the rise in labor costs and raw materials, appreciation of the renminbi and other reasons, price increases have become a trend in the bearing industry. It is reported that rising raw materials, labor costs, CPI and other comprehensive costs, so that the bearing products in the end market prices have risen, the cost of employing companies to increase, the product prices are still high. Bearing factory shop data analysis, the impact of the most is the middle and low brand products, for high-end brands, the market has been forced to reshuffle the industry. In recent years, the competitive bearing industry has ushered in more and more international competitors. As early as the mid-to-late 1990s, some foreign branded bearing companies focused their attention on the big cake in the Chinese market. They not only transported their products to the domestic market, but also invested and built factories in the country to achieve the localization of production and sales. Reduce the threat caused by the low production cost of domestic bearing products. In order to compete for the Chinese market, international bearing giants have invested and built factories in China, and domestic companies have also shifted their sales focus from the international market to the domestic market. The Chinese bearing companies are generally aware of the importance of brand and culture. After the brand building and technology transformation and innovation, China's bearing industry has made some progress. Although, on the whole, the advantages of Chinese bearing companies are concentrated in the middle and low-end product markets, there is still a large gap between the strength of foreign bearing companies in the high-end market.
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