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On October 23, Dongfeng Special Commercial Vehicle Co., Ltd. was established in Shiyan, opening a new chapter in the development of Dongfeng Special Commercial Vehicle. The new company has a registered capital of 1 billion yuan and is composed of 13 subsidiaries and specialized factories. The main production bases are located in Shiyan, Wuhan, Shenzhen, Kunming and other places. The main business covers a full range of heavy, medium, light and mini trucks. Special vehicles, special vehicles, passenger cars, cabs and other assembly and auto parts production and sales.
Dong Ping Motor Company Chairman and Party Committee Secretary Xu Ping, Dongfeng General Manager Zhu Fushou, Dongfeng Corporation Deputy General Manager Tong Dongcheng, Dongfeng Corporation Discipline Committee Secretary Ma Liangjie, Shiyan Municipal Party Committee Secretary Zhou Wei and Mayor Zhang Weiguo attended the inauguration ceremony.
Zhu Fushou, general manager of Dongfeng Motor, stated that the establishment of Dongfeng Special Commercial Vehicle Co., Ltd. is the need for the overall strategic development of the Dongfeng Commercial Vehicle Business. It is a requirement for the construction of the first-ever, world-leading Dongfeng Commercial Vehicle Business Plan, and it is to enhance the small and the dispersed. Commercial vehicle business unit capacity needs. Through business optimization and integration, it is beneficial to pool superior resources and form economies of scale; it is conducive to improving management and operational efficiency, avoiding duplication of construction and investment; it is conducive to flexible adaptation to changes in the mid-market and meeting the individual needs of social users. In the future, Dongfeng Motor will strive to build the third-largest commercial vehicle business in addition to Dongfeng Commercial Vehicle Co., Ltd. and Dongfeng Motor Co., Ltd. in the business of special vehicles, special vehicles and second-brand commercial vehicles. Dongfeng Special Commercial Vehicle Co., Ltd. will focus on the second brand business of special vehicles, special commercial vehicles and commercial vehicles, and create new growth poles.
Luo Yuanhong, general manager of Dongfeng Special Commercial Vehicle Co., Ltd., said that Dongfeng Special Commercial Vehicle Co., Ltd. will follow the overall plan of Dongfeng's "big commercial vehicle" strategy and realize differentiated development of business units such as Dongfeng Commercial Vehicle and Dongfeng Motor Co., Ltd., and will develop special commercial vehicles. The company does fine work to make it bigger and stronger, and continuously enhances the overall competitiveness of Dongfeng’s commercial vehicles.
According to briefings, prior to this, Dongfeng special vehicles and special vehicles belonged to different business segments, which were weak and scattered and were not conducive to the superiority of the entire vehicle business. In light of this, Dongfeng Motor Co., Ltd. considers the development as a whole, and in March this year, it initiated the optimization and integration of special vehicles and special vehicle businesses. Dongfeng Special Commercial Vehicle Co., Ltd. was established to build the second brand of Dongfeng Commercial Vehicles and build the third pole of Dongfeng Commercial Vehicles. It is an important part of Dongfeng's "big commercial vehicle" strategic conception. It is Dongfeng Company's "Dongfeng, Large Autonomous, Large-scale Cooperation". The concrete embodiment of the development strategy is a major strategic decision made by Dongfeng Corporation based on the needs of its future career development, and it is also an inevitable choice for Dongfeng Corporation to achieve strong and superior performance and enhance its competitiveness.