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In the past quarter, the sales volume of heavy trucks in the liberation sector totaled 77,000 units, an increase of 87% from the same period of last year, which represented an increase of 87% over the same period of last year. The market share reached 23.6%, an increase of 2.5% over the same period of the previous year and an increase over the full year of 2016.
4.3% in the first quarter achieved a good start. At the same time, this was also the 15th month since January 2016 when FAW had liberated its domestic sales of domestic heavy trucks. Liberation piloting has become the norm in the market.
In terms of the marketing system, the "leader" Hu Hanjie put forward a "hard to ensure a first-quarter opening to achieve 21% market share," a hard target. Marketing officers focused on this share of the target, scientific planning, and implementation, with the liberation company's functional departments, the bases to promote, practice high-quality marketing, with 23.6% of the market share to complete the task beyond the threshold to achieve the first quarter of 2017.