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The downturn in the heavy truck market started in August 2014 and continued through August this year. The decline has not yet been reversed. In January-August this year, the heavy truck market accounted for half of the 30% year-on-year decline. In the last quarter of the year, no matter whether it can reverse the downward trend, the heavy truck companies all stated that in the final stage of the completion of the sales task, To sprint hard, "fight." 
Increase market share
Since 2014, due to multiple factors such as the impact of the macroeconomic environment and the upgrading of emission standards, the heavy truck market has repeatedly taken over the worst segment of commercial vehicles, and for the fourth quarter sales, many heavy truck companies have adopted more conservative pre-judgments. The downward trend is difficult to reverse.
Duan Hengyong, deputy general manager of the sales department of CNHTC, bluntly stated that although Sinotruk's decline in heavy-duty trucks is relatively small, increasing the market share of the heavy-duty trucks is currently an important issue. The serious decline in the dump truck and mixer market this year has caused CNHTC to lose its traditional segmented market advantage. Therefore, China National Heavy Duty Truck Co., Ltd. uses its new product platform and marketing methods to increase its market share. 
Focusing on the market segments is Shaanxi Auto. In the last two days of the National Day holiday in October, Shaanxi Automobile started working early and began to deploy marketing for the final quarterly war. Product structure adjustments and new product breakthroughs have become key words for Shaanxi Auto's sprint. Judging from the sales volume in the first eight months of this year, the fourth-placed Shaanxi FAW and the third FAW liberation sales gap is only more than 1,000 vehicles, the sales director of the Shaanxi Automobile Heavy Duty Truck Co., Ltd. Liu Xin said, force The third quarter of the sprint in the industry, Shaanxi Automotive has determination. Liu Xin emphasized the need for the process of adjusting the sales structure to road vehicles. In 2015, Shaanxi Automobile was focusing on adjusting the foundation and was more optimistic about the market next year. In the fourth quarter, 6×2 coal trucks, port tractors, trucks for e-commerce logistics, and the regional residue truck market, the 8×4 dump truck market, etc., were Shaanxi Automobile in this closing battle. Sprint focus. In addition to focusing on the above segmented markets, Sinotruk also strove to break through market segments such as hazardous chemicals transport vehicles, refrigerated trucks, and municipal special vehicles.
New heavy truck labors <br> <br> the task despite this year's market performance is not satisfactory, but this year a lot of heavy truck business have ushered in a new generation of products, whether it is heavy truck top ten enterprises, or hovering outside the top ten Heavy truck companies, a large number of new products have entered the heavy truck market. From the beginning of the year, Shaanxi Automobile was listed on the high-end standard-loaded tractor X3000, and the Hualing HMG new platform received bulk orders one after another. SAIC Iveco Red Rock Red (abbreviated as “Shang Yi Hongâ€) Yan Jieka and the new Jie Lion The official listing of the way version, coupled with the frequent action of other heavy truck companies, many heavy truck companies including Liuzhou Auto, United Trucks, and Sichuan Modern have all launched new product platforms.
From the new platform products launched by various companies, it can be seen that the focus of the adjustment is shifting to road vehicles, and heavy truck companies with severe sales decline are mainly due to the fact that the product structure has not been able to meet the needs of market development and this year’s uneasiness in the top ten heavy trucks The affiliation was reddened, and the decline was followed by the bottom. In the report of the newspaper (the period 3441), the report on the change of the heavy truck structure was analyzed. Failure to timely adjust the product structure was the main reason for the decline in sales volume. In September, Hongyan Jecke and the new Jieshi Changping officially went public. It also became an important step for Shang Yihong to adjust from engineering vehicles to road vehicles. This step will also be the focus of Shang Yihong's efforts in the last quarter. Whether the decline can be reversed, the fourth quarter is particularly critical for Shanghai Yihong.
In addition to the serious decline in the dump truck market this year, natural gas heavy trucks have also encountered a severe market downturn. Shaanxi Automobile, which uses natural gas heavy trucks as a traditional advantage, will inevitably face challenges. Liu Xin said Shaanxi Automobile's total natural gas market has decreased by 10,000 units compared to 2014, but it still maintains a dominant position in the entire natural gas heavy truck market with a share of over 40%. At the same time, Shaanxi Auto also guaranteed the achievement of annual sales targets through the launch of the new X3000 (up to 5,000 units at the end of the year) and the promotion of trucks (up to 4,000 units at the end of the year).
"Internet +" focus upgrade
Although the production and sales figures for September have not yet been released, according to Duan Hengyong, China Sinotruk orders in September exceeded nearly 20% in August. China National Heavy Duty Truck Corporation is an early heavy truck enterprise with an adjusted product structure. The second position in the industry is also gradually consolidated. Therefore, in the fourth quarter, China National Heavy Duty Truck will focus more on the financial support and truck service lifecycle service markets. In the “Internet+†era, service upgrades have also shifted from offline to online. In conjunction with the comprehensive development of mobile phone client functions, all heavy truck companies are actively upgrading service levels.
"Internet +" has enabled heavy-duty companies to begin to see the huge space for online development. Product R&D, logistics, transportation, and after-sales services have all started using the “online + offline†model. Although the heavy truck companies did not regard the fourth quarter as the focus of reversing the decline of the entire year, for the heavy truck companies, laying a good foundation in the fourth quarter will play a crucial role in bridging sales in 2016.