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Recently, the reporter learned from relevant departments of Shiyan that since November, the Shiyan automobile market has picked up due to favorable factors, such as the continued decline in crude oil prices, the approval of end-of-year growth and the approval of a large number of projects, and Dongfeng’s sprinting of annual targets. trend. Dongfeng Industrial, Dongfeng Xiaokang, Shiyan Chitian, and Sanhuan Special Auto, and a group of key enterprises with strong driving forces are stepping up production and dispatching, and are struggling to snatch up the big “cake†at the end of the year.
At the same time, with the acceleration of the internationalization of Dongfeng commercial vehicles, Shiyan automobile companies are also accelerating their self-adjustment and are fully prepared for follow-up integration.
For global development, R&D, production and sales, continuous upgrading and upgrading of the platform... Dongfeng Commercial Vehicles' internationalization strategy is not only an opportunity for the former Dongfeng Company headquarters and Dongfeng Commercial Vehicle Base in Shiyan City. And it is a more serious challenge. The Shiyan automobile industry will once again welcome another major reshuffle after the joint venture between Dongfeng and Nissan.
The unique advantages of the automotive industry usher in great development
Chen Yun, director of the Municipal Automobile Industry Office, introduced that the automobile is a major pillar of Shiyan's economy. Among Shiyan's total industrial output value, the automobile industry accounts for 67%. Among them, Dongfeng Commercial Vehicle is the dominant force of the Shiyan automobile industry. The goal of building an “International Commercial Vehicle Capital†proposed by Shiyan must be based on the rapid follow-up integration and innovative development of Dongfeng Commercial Vehicles to the international and Dongfeng Shiyan bases.
Facts have proved that through the joint venture and restructuring of Dongfeng and Nissan, the Shiyan automobile industry has undergone a major transformation, which has resulted in the growth of a large number of innovative companies. Dongfeng and Volvo's international strategic alliance will surely push Shiyan automobile industry to realize a new big leap. No matter how fast and far the internationalization road of Dongfeng Commercial Vehicles goes, it is a chance and challenge for Shiyan, the commercial vehicle of Dongfeng Commercial Vehicle Co., Ltd. The Shiyan automobile industry can only seize this great opportunity by actively responding and taking the initiative.
Chen Hao believes that the internationalization of Dongfeng commercial vehicles will directly bring about the great development of the Shiyan automobile industry. According to the Dongfeng "big commercial vehicle" strategic layout, commercial vehicles will reach a production and sales scale of 1 million in 2015. In order to reduce the manufacturing cost of trucks, Dongfeng Commercial Vehicle Co., Ltd. will choose local procurement for its core components or establish local production in Shiyan. These two kinds of supply channels are undoubtedly a significant increase in quantity and quality for Shiyan local parts and components companies.
The unique geographical advantages of Shiyan local parts and components enterprises can greatly reduce the logistics and warehousing costs, and can meet the “immediate and punctuality†supply requirements for parts and components, and have the advantages that cannot be matched by other similar enterprises in the field. Of course, Shiyan parts and components companies can use this advantage to follow up the internationalization of Dongfeng commercial vehicles and take a new step in the transformation of product innovation.
Opportunity is fleeting and the industry should have a global perspective
Shiyan automobile industry seniors believe that the internationalization of Dongfeng commercial vehicles will bring a broad market to Shiyan local parts and components industry. At the same time, international companies’ lean production, high quality standards, green environmental protection concepts and management methods will also be quickly passed on to Shiyan. car company. If Shiyan automobile companies want to integrate and follow-up, they must make new improvements in equipment, technology, and systems in order to improve product quality and enhance their core competitiveness.
Mr. Wang, the owner of Shiyan Auto Parts City, has been engaged in auto parts business for more than 20 years. He said with deep feeling: “The first-class technology and advanced management concepts of international companies will produce demonstration and pulling effects for local parts and components companies in Shiyan. For a company that has survived for decades in Dongfeng Huilian, we must continue to keep pace with Dongfeng’s internationalization and use our global vision to plan the development of our company.â€
In fact, due to the joint venture between Dongfeng and Volvo, the new company will be registered in Shiyan. With the continuous deepening of the cooperation between both parties and the continuous expansion of market demand, the popularity of Shiyan City will increase with the promotion of the brand and will attract more domestic and foreign customers. Automobile and parts companies come to visit, learn and exchange, or invest in supporting factories. This aspect is conducive to the integration of foreign companies and Shiyan parts and components companies, and to expand and strengthen local parts and components companies. On the other hand, with the expansion of Shiyan City's foreign exchange and cooperation, it will promote Shiyan to further optimize the development environment and boost the development environment. The development of Shiyan parts and components industry is outward-oriented, making the ancillary products go out of the world with the internationalization of Dongfeng commercial vehicles and go global.
Facing Challenges, Doing a Good Job in Innovation Transformation Articles
Shiyan automobile industry needs to integrate into internationalization, and more is still a challenge.
One is the challenge of the new model and the new rules. With the repositioning of Dongfeng commercial vehicle's products, adjustment of technological innovation modes, and replacement of personnel, there will be new models and rules related to product supply, procurement, and support. Can Shiyan Auto Parts Enterprises adapt? This rule, integrated into integration, is also related to its own survival and development.
The second is the challenge of new product requirements. The internationalization strategy of Dongfeng Commercial Vehicle aims at transforming, innovating and expanding the market. Therefore, there will be higher requirements for the scale, technical research and development capabilities and product quality of the company, and even the pursuit of the latest international highest standards, which will make Shiyan part Uncompetitive parts and components companies are limited outside the threshold. If the joint venture party promotes the local production of core components in the future according to traditional practices, then it will have an impact on the local parts and components companies that have been incorporated into the Dongfeng supporting system and will be eliminated if they are outdated.
The third is the challenge of new market competition. Shiyan local parts and components enterprises are all developed under the influence of Dongfeng. They have strong homogeneity with Dongfeng Components Group and some professional factory products. This homogenous competitive relationship is still a difficult problem for local parts and components companies to grow and develop. After the commercialization of Dongfeng Commercial Vehicles, the share of product support will not continue to these enterprises. This is a new challenge for these companies.
Looking at the global market, there will be challenges where there are opportunities. The key to the problem lies in who will face challenges and dare to challenge and who will win the opportunity to win the market.