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At the 2008 Beijing International Auto Show, the reporter learned from industry sources that from May of this year, domestic micro-vehicle prices may increase slightly.
In recent years, the battle of prices is the main theme of the automotive market, and the price of automobiles has also been declining. However, from the beginning of last year, the argument that car prices will have a turning point once prevailed. Globally, in 2007, GM announced that almost all its product prices have risen. In China, when the price war smoke gradually dispersed, the cost pressure gradually increased, and the increase in car prices has become an unavoidable trend. The mini vehicle industry, which is at the bottom of the auto industry and the most profitable, will bear the brunt.
Raw material prices skyrocketed
According to recent statistics from the Association, from the beginning of this year, the whole world has entered a high inflation channel and China is not immune. Due to the impact of the snowstorm in the South, the state required that “coal, electricity, oil, and transport†not be able to increase prices in the first quarter. Even so, the cumulative value of CPI in January and February still reached 7%. As the price of imported iron ore increased by 65% ​​to 71%, the collective price of domestic steel products increased by an average of 500 yuan per ton of steel prices. Changan Automobile Group official said that the average price of steel purchased by Changan from Baosteel this year rose from 7,410 yuan per ton to 7,210 yuan; the price of steel purchased from Wuhan Iron and Steel rose from 6,116 yuan per ton to 6,916 yuan; Pangang also rose in February The average price of automobile panels was 6,500 yuan per ton in March. The annual price increase of automobile panels reached 800 yuan per ton. According to reports, due to the price hike of steel products, Changan Automobile Group is expected to increase its procurement costs by 100 million yuan this year, and the cost of bicycles will increase by several hundred yuan.
At the same time, from a macro point of view, prices in all walks of life in the country have continued to rise, and inflationary pressures have brought more and more serious problems to automobile manufacturers. In addition to steel, the rise in plastics, rubber and other materials has brought pressure to increase the cost of accessories. The cost of transportation and logistics has also continued to rise. Therefore, the increase in the cost of each vehicle by 1,500 to 3,000 yuan this year will not be sufficient. odd. "The increase in these costs cannot be fully digested within the enterprise," said Rao Da, the secretary-general of the CLUCC.
Especially for multi-purpose models, the impact of rising prices of raw materials such as steel is the biggest. Among them, the earliest to eat is a commercial vehicle automobile company, due to the pressure on the maximum cost of steel can not be the first to set off a wave of price increases. "The next step will be the banner of the mini car industry to accept price increases and will fine-tune the price upwards," said a senior analyst. Due to low market prices and lean bicycle profits, as raw material prices continue to rise, micro-vehicle companies and suppliers will not be able to completely absorb the pressure of rising costs after digesting some of the pressure. Ultimately, they can only rely on price increases to avoid losses. .
Although most mini-vehicle companies including Changan have stated that they “will not consider transferring the pressure of price increases to consumers, companies will reduce the cost of steel prices by optimizing the procurement platform and adopting various measures to reduce costs. "However, once the cost pressure exceeds the scope of the company's control, price increases will remain the only alternative.
National III product cost increase
On the other hand, according to the national automobile industry policy, the full implementation of State III emissions by the automotive industry in 2008 means that even for the micro-vehicle industry with a relatively low technological content, all models need to meet the national III emission standards. . At present, most cities in Beijing, Shanghai, Chengdu, etc. have already started implementing the National III standard, and the national implementation may be postponed to July 1 this year. It can be seen that in the first half of 2008, the entire mini-vehicle market presented the situation in which both State II and State III automobile products were sold at the same time. Because the national II emissions are much cheaper than the national III models, in some areas that have not yet implemented the national III standard, consumers are more inclined to rush ahead to buy more affordable models before the implementation of the policy; at the same time, the national III models It is highly favored in areas where strict emission standards are required, and will gradually become the mainstream and occupy a leading position.
With the advent of May, the approach of July, the simultaneous protagonists of both State II and State III products will gradually begin to change. A major mini vehicle company in China stated that “at the moment, due to the release of the last wave of purchase climax of the market for China II models, the inventory of mini vehicle terminal countries II models has sharply decreased, and the final sales period of China II models will enter the country in May and will be rapid. It can be emptied; the slightly higher manufacturing cost of the National III will gradually replace the National II model and become the mainstream of the market, so the average price of the mini-vehicle market will be higher than before. It is understood that in addition to the substantial price increase of steel, the national III model Production and related technical support have also become another important reason for the increase in the cost of each mini vehicle.
It can be seen that due to the enormous pressure of rising raw material costs and the increase in manufacturing costs of the State III products that have gradually occupied the market's protagonists, the price increase of micro-vehicles in May has become a trend. However, due to sticking to the rules, despite the enormous cost pressure, many mini-car companies are afraid to mention the “price increase†word. However, with the continuous rise in the prices of various raw materials and the cost pressures of the National III models, the cost reduction within the company cannot be eased and the price increase has become inevitable.