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At the Chengdu International Auto Show recently held, FAW Jiefang Jilin Automobile Co., Ltd. held the second anniversary of the FAW Xenia brand and the “Value Series & Elite Series†model worth-for-the-money launch announcement. It is understood that Senya is the Daihatsu brand in China. The first model of the vehicle was Daihatsu’s cooperation with China’s No. 1 Auto Group, which was produced by the technology license of FAW Jilin Automobile Co., Ltd. The prototype vehicle is a global strategic vehicle jointly developed by Daihatsu and Toyota. In order to meet the preferences of Chinese consumers, Daihatsu has made improvements. XENIA Xenia is a multi-power real sedan sedan with powerful power, spaciousness, small turning radius and high passability, which brings comfortable driving experience and high use value to home users. After the meeting, the reporter’s exclusive interview with the Assistant General Manager of FAW Jilin and the manager of the sales company Jiao Youlin.
Reporter: In the future, what kind of position will FAW Jilin occupy in the mini vehicle market?
Jiao Lin: FAW Jilin has a wealth of micro-car manufacturing experience, China's first micro-car was born here. China FAW has proposed its own brand strategy. "Micro-vehicle win, FAW win" has become the consensus of the group. During the "Twelfth Five-Year Plan" period, China FAW's total capital investment in FAW Jilin will reach 6 billion yuan, establishing a production base of "5 vehicles, one machine". The new plant planned to be put into use in 2012 will have a production capacity of 400,000 vehicles.
Reporter: How does the two series models of FAW Xenia distinguish in market positioning? The main theme of the recent launch conference is "Flying over Value, Quality Lasting". What are the main manifestations?
Jiao Youlin: The two series and six models launched today are the latest products launched by FAW Jilin based on the market situation and consumer demand. Xenia M80's positioning is a small MPV, Xenia S80's positioning is an economical city SUV.
"Flying over the value" mainly refers to two aspects: First, the improvement of product performance, and second, the increase in the value of customers, the price is more affordable. "Permanent quality" also includes two aspects: First, product quality, and second, service quality.
Reporter: What marketing measures have been taken by FAW Jilin in response to the regional market differences?
Jiao Youlin: According to the different consumption characteristics of various regions, FAW Jilin has formulated targeted marketing and service measures. For example, consumers in Guangdong buy Xenia M80 to do business, and Xenia S80 is mainly used to meet the needs of travel. In Sichuan, the purchase of Xenia was mainly due to the complex road conditions of the local mountain roads, while Xenia had the highest ground clearance of 200mm, and the passability was very good. Each region has different consumption characteristics. We have developed targeted measures for these characteristics. For example, we have organized activities such as the “Yenya Four Seasons Service Festival†to better meet their needs.
Reporter: How is the market performance of FAW Jilin this year?
Jiao Youlin: The overall growth of the automobile market this year has slowed down, and the mini-vehicle industry has also been affected. It is expected that the growth rate of the mini vehicle market will gradually accelerate next year.
In the first half of this year, FAW Jilin Co., Ltd. has cumulatively sold 61,000 vehicles, up 1% year-on-year; the mini-vehicle industry has fallen 6% year-on-year, leading the industry by 7 percentage points; retailing 53,000 vehicles, up 17.8% year-on-year; the mini-vehicle industry has dropped by 10% year-on-year. , leading industry level 28%.
FAW Jilin Automobile Co., Ltd. is a wholly-owned subsidiary of China FAW Group Corporation and is a small passenger car and business vehicle production base of FAW Group. In October 2005, it signed a technology licensing agreement with Daihatsu Japan to introduce Daihatsu's compact passenger car products. The main products of FAW Jilin Automobile Co., Ltd. are CA6360 minibuses, CA6361 minivans, CA1010A mini trucks and other special vehicles. It forms a multi-variety, wide-series production pattern of nearly 100 kinds of models, and is a miniature vehicle of FAW. The main production base.
