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According to the latest LED bulb retail price survey conducted by global market research institutions, in February 2015, the average retail price of LED bulbs replacing 40W in the world increased slightly by 0.6% to reach US$12.2; the global average price of LED bulbs replacing 60W showed a decrease of 0.5%. , reaching $16.0. Prices in Europe and the United States have changed considerably, while prices in Asia have been relatively stable. Although February is the traditional Chinese New Year in China, the price of bulbs in China has not changed significantly. The Spring Festival cannot be used as a festival to promote the sales of bulbs. On the contrary, because of the Spring Festival holiday, many manufacturers have reduced production and the market price is relatively stable. In place of the 40W part, prices in Europe and the United States have shown significant changes. In the UK, the price of bulbs dropped sharply in February, December 12 and January 2015, and in February it rose by 5.6. Most of the product prices have rebounded in February due to the rapid decline in the previous period. For example, the price of three 6W and 470lm bulbs in Osram fell by more than 30% in January, and the price increase in February and February exceeded 50%. In the US, prices in February showed a slight decline of 2.8. Most of the product prices have dropped slightly, but the fluctuations are not large, and the market price remains stable. Since the price of the German region has entered a 4Q14, although the price has continued to decline, the decline has slowed down. In February 2015, the trend of January continued, and the price showed a slight decline of 1.6. Most of the product prices did not fluctuate significantly, and a small number of products showed a slight downward adjustment. In addition, due to the improvement of technology, the new products introduced by well-known manufacturers such as Philips and Samsung have decreased in power. For example, the bulb power of Philips replacing 40W incandescent lamps is about 6W, the old products are basically above 7W, and the power is reduced, which causes the price to drop. . In the Asian region, except for the average price increase of 4 in Japan, the rest of the region has not changed much. In place of the 60W segment, the price of bulbs in the UK continued to fall for three consecutive months, and the price rose by 5.8 in February. Most of the original products have been raised in price, and a small number of products have increased significantly. Such as Verbatim10W, 820lm bulbs, the price rose to 24.98 US dollars, an increase of nearly 80%. Prices in the US region fell sharply from 11.8, and prices of most products declined, including well-known brands such as Philips and GE. In addition, some brand manufacturers plan to launch low-priced products, such as Philips plans to launch 9.5WWarmGlowLED bulbs in March, replacing the traditional 60W incandescent lamps, dimmable, the price is only 10 dollars. In Germany, the price of bulbs has dropped the fastest in 2014. Since May 2014, the overall price has shown a rapid decline. In February 2015, the price was adjusted back, with an increase of 10.8. Most of the product prices have been adjusted back in February due to the rapid decline in the previous period. The prices of original products of Samsung, Ledon, Philips and other well-known brands have increased significantly. In February, prices in Japan fell by 1.1, and prices of most products were slightly reduced. A small number of products fell sharply. Such as Toshiba 9.1W, 810lm bulb, the price dropped to 10.1 US dollars, a decrease of 8.7. In other regions, prices fluctuated less and the market remained stable. Since 4Q14, there have been new manufacturers of bulbs, and compared with the original products, the new products are lower in power than the original products. The technical improvement has led to an increase in the luminous efficiency of LEDs, and the price of lm/w has been declining. Under the same luminous flux, the cost is much lower than before. In addition, intelligence is also a direction pursued by manufacturers. New products are constantly adding new functions, such as intelligent control, including dimming, color temperature, etc., such as Philip's WarmGlowLED bulb in the United States. However, from another perspective, the popularity of intelligence is also a reason for the slowdown in the overall price of bulbs.