On January 10, 2011, SAIC Commercial Vehicle Co., Ltd. SAIC Commercial Vehicles Co., Ltd. held its marketing business conference in Xiamen in 2011. At the meeting, SAIC Iveco Hongyan heavy truck sales reached 33,258 units in 2010, an increase of 69.7%; sales revenue reached 8.24 billion yuan, an increase of 70%; market share was 3.26%, an increase of 0.18 percentage points. In 2011, SAIC Iveco Hongyan formulated a sales target of 43,000 vehicles and 45,000 vehicles, with production and sales exceeding 10 billion yuan. Among them, Jessie brand sales reached 14,000, becoming the new growth point and main force of SAIC Iveco Hongyan. In 2010, SAIC Iveco Hongyan’s marketing and service network construction speeded up significantly. The number of first-tier dealers increased from 132 in 2009 to 162, and 4S stores increased from 43 in 2009 to 60. The coverage of prefecture-level cities in service networks has increased from 72% in 2009 to 80%. 12 new accessories center libraries have been established, and the total number of service outlets has increased from 407 in 2009 to 437, of which Jieshi service outlets have been 60 from 2009. Home has expanded to 150 homes. The company further expanded its service network, increased its spare parts reserves, and improved its service skills. High wire Cutting Machine, High wire stripping machine, High efficiency wire machine wire machine, stripping machine, wire cutting machine, wire stripping machine SINGSUN ELECTRONIC SCIENCE & TECH CO.,LTD , https://www.singsunautomatics.com
In 2010, China’s heavy truck market was developing rapidly, with high sales after the sales trend, and road vehicles such as tractors were making a strong push. The situation was gratifying. From January to December 2010, China's heavy truck industry sold 1.02 million vehicles, an increase of 60.3% year-on-year. Sales of semi-trailer tractors were 360,000, an increase of 70.5% over the same period last year. The market share of high-end tractors increased from 18.3% in 2009 to 28.4%, a year-on-year increase of 10.1%; the market share of mid- to high-end trucks increased from 46.6% to 57.3%, a year-on-year increase of 57.3%. SAIC Iveco Hongyan took advantage of the opportunity and gained momentum. In 2010, the annual sales exceeded 33,000 units, an increase of nearly 70% over the same period of last year. It exceeded the 30,000 sales target set at the beginning of the year, and the growth rate exceeded the industry average, reversing the unfavorable trend of loss and sales decline year by year.
2009 was a difficult year for the new Hongyan. The new leadership team set up the market as the starting point for the new leadership team. All of them focused on expanding sales and improving market share, speeding up the market response, and tapping market potential. Accelerating the research and development of new products, increasing the production capacity of the base, and carrying out large-scale and powerful cost-cutting work, laid a good foundation for the development of Xinhongyan.
In particular, it is necessary to put forward the “Shang Yihong family†project. It is proposed that whether the personnel assigned by SAIC, the staff assigned by IVECO, or the staff of Laohongyan should share the interests of the new Hongyan like the family This eliminates the barriers between the three parties and effectively unites the team. In addition, the opening of the SAP system; the successful launch of the lightweight model of the Hongyan Jieshi and the C100 exhibition in more than a dozen cities across the country, coupled with the full access to the financing channels of the warehouse, Bank of China leasing, etc., for the new Hongyan’s Soaring lays a solid foundation.
"Growth - passion is flying across 2011" is the theme of the SAIC Iveco Hongyan Marketing Commerce Annual Meeting and is also the focus of its 2011 marketing efforts.
In 2010, China’s heavy-duty truck market has returned to the traditional trend. FAW, Dongfeng and other big brothers have shown significant growth. The market share of FAW, Dongfeng and CNHTC has reached 62%, making them the first group army. Shaanxi Auto and Futian Auman accounted for 20% of the shares and were the second group army. At present, SAIC Iveco Hongyan is the leader of the Third Group Army. In 2011, sales of SAIC Iveco Hongyan heavy trucks exceeded 43,000 vehicles and challenged 45,000 vehicles to become the second group army.
In 2011, SAIC Iveco Hongyan's marketing work ideas are based on market segments, target-based customers, regional-based strategies, key market breakthroughs, all-round deepening, all-round promotion, and overall process improvement, and continuous promotion of sales management, network financing, and after-sales services , customer marketing and other work, the formation of marketing systems and dealers continue to enhance marketing capabilities. 2011 is the service year of SAIC Iveco Hongyan, and the SAIC Iveco Hongyan service brand will be released during the Shanghai Auto Show. Its core content is zero service distance. In 2011, its accessories center library grew from 12 in 2010 to 18, and at the same time it increased the reserve of Jessie accessories and increased the satisfaction rate of accessories terminals. Jessie fittings implement a 100% return within the three-pack period. For the first time, 40 million yuan was used to carry out credit extensions for service providers. This is an innovative move that will greatly increase the enthusiasm of service providers.
At the annual meeting, SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. signed a cooperation agreement with Bank of Communications and Bank of China Financial Leasing. At present, the establishment of its bank financing platform for manufacturers has begun to take effect. In 2011, SAIC Iveco Hongyan will also have a series of new actions on terminal financing. In 2011, the amount of its inventory financing is expected to reach 16,000 units, an increase of 116% year-on-year; terminal financing AFC and Bank of China is expected to carry out an amount of 4,000, an increase of 255% year-on-year.
After establishing a joint venture with SAIC Iveco Hongyan, the company launched the first mid-to-high end heavy truck, and the Hongyan Jieshi brand carries a long period of time for the new Hongyan people. In April 2010, Jieshi lightweight models were successfully listed at the Beijing International Auto Show. In August 2010, Jieshi C100 new product fired the first shot in Nanchang. In 2011, Jessie’s brand will be truly powerful and its sales volume will reach 14,000, becoming the new growth point and main force of SAIC-Iveco Hongyan. Hongyan has been mainly engaged in dump trucks. In 2009, its dump trucks accounted for 93%, and in 2010 it dropped to 90%.
As the only three-party joint venture in the heavy truck industry, SAIC is China's largest car company and has strong financial and management advantages. Iveco is a European truck giant with advanced technology and best-selling models; Hongyan is the oldest Chinese truck. Companies, brands, and market networks are all very good. What the joint venture company wants to do is to adopt the length of the three companies and form its own culture and business philosophy. During the 12th Five-Year Plan period, China's heavy-duty truck market will remain in a golden period of development. Trucks, tractors and heavy trucks will perform well. The key points of Hongyan’s “Twelfth Five-Year Plan†mainly include: to achieve 100,000 sales in 2015, 25 billion sales revenue, and to achieve export exceeding 10,000; to expand into narrow-body quasi-heavy trucks and special vehicles; built into Iveco Global Low-end heavy truck R & D center, and so on. Through 4-5 years of efforts, SIH will accumulate superior strengths, establish competitive advantages within the scope of commercial vehicles, and form core competitiveness.
In April 2009, SAIC Iveco Hongyan’s new base in the new district was put into operation. The heavy-duty truck production base has an annual production capacity of more than 40,000 vehicles, and it can achieve an annual output of 80,000 vehicles through energy expansion and overtime production. It is understood that in 2011, SAIC Iveco Hongyan will plan a second vehicle production base.
At the annual meeting, SAIC Motor Corporation announced the development plan for the commercial vehicle sector. By the end of the 12th Five-Year Plan period, SAIC Commercial Vehicles will achieve a sales target of 500,000 vehicles (excluding micro-customers) and form three vehicle production bases and three core component production bases. Heavy-duty truck market demand was strong in 2010, and heavy-duty truck companies were affected by insufficient supply of key components such as diesel engines. Sales volume declined. SAIC's commercial vehicles should focus on the safety of core parts supply and vigorously develop the engine, transmission and axle business. It is hoped that Red Rock will try its best and take a quality and profitable development path. It will form a fist product and a good personnel training mechanism, and it will become the mainstay of SAIC's commercial vehicles. 