Special school bus sales

Special school bus sales

—— School Bus Sales Inventory in 2012

The society has added extensive attention to school buses and formed a “school bus fever” in the country, which has fueled the market.

The data shows that in 2012, 25,695 school buses sold over 5 meters, which accounted for 11.69% of the total sales of passenger cars over 5 meters. Both the sales growth rate and the proportion of sales have increased significantly. It has become a non-negligible market segment for the passenger car market, and for the first time it has been included in industry statistics. In 2012, it was also known as the “school bus first year” in the industry.

The school bus market has achieved rapid development in 2012, but there have been no "blowouts" as predicted by some industry insiders. Judging from the monthly sales of the school bus market in 2012, the first three months saw a rapid development. After April, the growth rate began to show a declining trend. The sales volume began to rebound in July. The sales volume exceeded 4,000 units in August and reached the highest value in the whole year. It began to decline again, and in November it fell below 2,000.

On the whole, apart from the school buses' centralized procurement in February and August before the opening of the new semester in spring and autumn , the sales of school buses were stable in the other months of the year, with an average monthly sales of about 2,000 cars. Although the overall sales volume increased significantly year-on-year, there is still a large gap between the demand for school buses that are ubiquitously present in the industry and the number of 50,000 to 80,000 vehicles per year.

The main reasons for this gap are the following: First, the national and local fiscal subsidy policies have not yet been clarified, which has affected the volume of the school bus market to a large extent. School buses have a strong public interest nature and are not for profit. The cost of school bus purchases is huge, and daily operations also require a lot of expenses. Under such circumstances, the government subsidy policy is not implemented, and school bus promotion can only be discussed on paper.

Second, the degree of response to the promotion of school buses varies from place to place. There is a big difference in the importance of school buses from different localities, and school buses involve shuttles to and from schools for students. The responsibility for safety is huge. Many regions have not introduced the relevant school bus subsidy policies because they are not willing to take responsibility. Lack of government guidance and promotion, school bus promotion is even more difficult.

The third is the lack of practical school bus operation experience. There is no mature school bus operation experience that can be used for reference , which makes many districts not dare to go to the school bus easily or has started but the operation is not good, which has largely hindered the promotion of school buses and the volume of school bus market. Although so far there have been many places where relatively successful school bus operations have been explored, due to the regional differences in school bus operations, these successful experiences cannot be directly replicated. The development of school bus operations in various places still requires a great deal of energy to explore feasible models, which has also made many areas deterred from school buses.

Although there was a gap between the sales of school buses and expectations in 2012, the rapid growth in sales volume over the same period still kept industry insiders optimistic about the school bus market.

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