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North China includes Beijing, Tianjin, Hebei, Shanxi, and Inner Mongolia Autonomous Region. Affected by the big environment, the lighting market in North China has not been hot in the past, the market shuffling has accelerated, and the competitive pressure has intensified. Businesses have lamented that business is difficult to do, and they are also trying their best to find their own breakthroughs. Hot spot 1, the pressure has increased dramatically. In-depth market discovery, whether in Beijing, Tianjin, or Shanxi, Inner Mongolia, the most popular lighting business is the business is cold, sales decline. Beijing merchants reluctantly said that in the next 2-3 years, the Beijing market may continue to be sluggish; Tianjin merchants believe that the impact of e-commerce and the increase in the number of merchants have led to the loss of customers; in Inner Mongolia, many businesses are unable to withstand the pressure and close down. It can be seen that the pressure on the lighting business has intensified, and it is really not to talk about it. Hotspot 2, cautiously double. Consumers are considering more and more rational factors in selecting products, which is a common fact in the terminal market at this stage. Many consumers consider the product quality and after-sales service when purchasing lighting products, followed by product styles and prices. This means that merchants need to be more cautious when acting as a lighting brand. Hot spot 3, breakthrough improvement. The market competition has intensified, and the only way to wait for death is the consensus of the North China merchants at this stage. Some merchants adapt to the market development by perfecting the management system and creating a team of designers; some merchants use the image of the store to enhance the product category to attract customers; some merchants try to use water e-commerce or micro-marketing to achieve online, Offline is an effective combination of merchants in action, which is true. Beijing lighting market may continue to be depressed This year's Beijing lighting market's most popular lighting styles include classical European lamps, American candle lamps, and crystal lamps. Due to the economic environment is not very prosperous, coupled with real estate regulation and other factors, the market shuffle accelerated. Beijing lighting merchants generally reflect a sharp increase in business pressure, but the turbulent market has brought many potential opportunities while giving the test to the merchants. At this time, the merchants who follow the market development trend and rules will be able to seize the opportunity and achieve breakthroughs. The author visited the market and found that this year's lighting market is much more deserted than last year, and the sales volume of the products with relatively large promotion, high cost performance and relatively close price is relatively ideal. Due to the high level of consumption in Beijing, the proportion of high-end consumer groups is relatively large. When consumers purchase lighting products, the most considerate is the quality of the products and after-sales service. Under the premise of quality and service protection, they will also pay attention to the style and price of the products, but the price is still the main factor affecting consumers' choice. One of the factors.