The Yaohao policy will further tighten the sales of Beijing will decline

This year, the auto market has increasingly tightened the policy of restricting purchases, and the elimination of old cars has been eliminated, leaving the auto dealers that had barely maintained their business to adjust again. According to statistics, from January to November 2014, Beijing had a total of 488,100 new cars, a cumulative decrease of 6.7% from 523,200 in 2013. Yan Jinghui, deputy general manager of the Asian Games Village Automotive Trading Market, predicts that the new car sales in Beijing will reach 550,000 in 2014, a cumulative decrease of 6%-7% year-on-year. If no major favorable policies were introduced this year, the new car transaction volume will continue to show a negative growth of around 3%.

According to the task decomposition table for the “Beijing 2013-2017 Vehicle Emissions Pollution Control Work Plan” released at the end of last year, between this year and 2017, the capital will allocate 150,000 motor vehicles annually, but the average passenger car index will shrink year by year. Last year, the number of ordinary passenger cars was 130,000, and the number of new energy minibuses was 20,000. The average number of ordinary passenger cars will be reduced by 10,000 to 120,000 this year, according to the distribution ratio of individuals and units, and each period of ordinary car configuration. There are 17,600 indicators, compared with 19,000 last year.

According to the reporter from Beijing Daily, visiting the auto market, most brand dealers stated that more restrictive purchases will make the downturn in the auto market worse. “From the perspective of the openness of the contradiction between distributors and manufacturers at the end of last year, both the joint venture brand dealers and the luxury brand distributors have suffered losses in their operations. To find a way out, this year does not rule out that dealers have completely withdrawn or choose other brands. "Yan Jinghui said that in the face of brutal competition and market pressure, this year, the speed of channel integration in Beijing will be significantly accelerated.

At the same time, the cancellation of the old car's phase-out replacement subsidy policy has also reduced the replacement of the Beijing auto market. "Last year old vehicle replacement, old-fashioned subsidy policy will be withdrawn this year, it is estimated that affected by this, the replacement of customers will also have shrunk. "A joint venture brand dealers are worried that if the manufacturer does not provide separate subsidies for replacement customers This year, the sales of single stores will also drop sharply.

Fortunately, the increase in quotas for new energy vehicles has brought a glimmer of hope to the growth of the Beijing auto market this year. The task decomposition table announced this time clearly stated that the ratio of new energy vehicles will increase year by year, and the number of Yaohao in 2015 will increase from 20,000 last year to 30,000. In this regard, Luo Lei, deputy secretary-general of the China Automobile Dealers Association, stated that increasing the number of new energy vehicles in the context of purchase restrictions, and providing local subsidies are the greatest encouragement for the development of new energy vehicles. The country proposes to encourage the development of new energy vehicles. The demonstration role of the Beijing market will also promote the promotion of the national new energy automobile market.

However, there is widespread concern in the industry that breakthroughs in the bottleneck of new energy vehicle charging facilities will be difficult to see in the short term and will still affect the sales of new energy vehicles. Last year, the capital's 20,000 new energy car Yaohao indicator was not used up. This will undoubtedly aggravate the wait-and-see attitude of consumers. The sales target for new energy vehicles this year is still not complete.

In this regard, Yan Jinghui believes that with the intensification of the contradiction between distributors and manufacturers, the dealer’s loss range has increased significantly since last year. If the relationship between distributors and manufacturers is still tight in the short term, there is bound to be pressure on dealers to bear heavy pressure, and dealers will change their authorized brands and even withdraw from the circulation of new cars or switch to other industries. The number and frequency of reshuffles in Beijing dealer channels Will rise synchronously.