According to public industry nominations, many authoritative websites such as People's Daily Online, Sohu.com, China Brand.Net, Sunshine 315.com, etc. publicized the short-listed brands (products) and conducted public voting results. They comprehensively validated the "Yuchai" construction machinery and won "The fifth (2008) Top Ten influential brands in the Chinese construction machinery industry." So far, Yuchai Heavy Industry has won the “Top Ten Impact Brands in China Construction Machinery Industry” for five consecutive years for its unremitting efforts and independent innovation, strong sense of social responsibility and excellent reputation, and the background of aggressive strategies for foreign brands to promote Chinese local brands. Next, it maintained the authoritative status of the national brand and won the admiration and respect of the Chinese people. Since its establishment, Yuchai Heavy Industry has been undergoing business development and precipitation for nearly 20 years. At present, the company has become the manufacturer of medium and small-sized full-hydraulic excavators with the most complete product spectrum in China. Products include YC08, YC35, YC60, YC85, YC135, YC230LC, YC255LC full hydraulic excavators, small radius of rotation excavators YC18SR, YC35SR, YC75SR and other twenty series of more than 70 varieties. The company's products are compact in structure, reliable in quality, equipped with strong and highly efficient power, and are equipped with world-class imported hydraulic components. The technical performance indicators have reached the international advanced level; the products have obtained a number of national patents, and many products have passed the "high-tech products. Confirmation." The combination of the enhanced technology and economic price of the whole machine has made users and markets an excellent choice for their excellent cost-effectiveness. In 2008, when the global financial crisis broke out, many excavator companies faced a crisis of shrinking exports, sharp declines in domestic sales, fracture of capital chains, and reshuffle in the industry. In such a severe economic environment, Yuchai Heavy Industry still achieved the second best result for all brands with the total sales volume of excavators below 15T; the export of excavators once again ranks the first place in the export volume of excavators below 15T. In 2009, Yuchai Heavy Industry will start to strengthen the brand effect and make every effort to plan and implement the brand promotion, so as to achieve the three-unification: the image of the nationwide unified dealer facade, the national unified parts and components packaging, and the nationwide unified delivery of consistent advertisements. Create a new brand of “Yuchai Heavy Industry” with a brand-new image, implement a new strategy for commodity strategy, strive to improve product quality, implement differentiated marketing strategies, and expand the layout of overseas markets.
View related topics: Yuchai won the "China Brand Annual Award NO.1" (internal combustion engine) title in 2007


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