"There is a place for mechanical friction, there is the existence of lubricating oil." Shi Hongxin , general manager of Dongguan Taisman Lubricants Co., Ltd. said with pride. This entrepreneur, who is in his prime, has fought for 14 years in the lube industry. In 2012, Mehlen Lubricant Co., Ltd., a company that can develop and produce lubricants, was finally established.

Established a company with R&D production capacity

14 years ago, when Hongxing red from Henan Xuchang south Guangdong, the first industry involved is lubricants. Since then, Hong Hung has never left the lube industry. He worked with the master to learn how to make lubricating oil.

Shi Hongxin said that he had successfully developed the Middle East Oil King Istan Lubricant together with four colleagues, because the Middle East oil is the best, but the “Middle East Oil King” cannot register, so in the end it added “Istanbul” Words.

In 2007, Shi Hongxin came to Dongguan to establish Taisman Lubricant Co., Ltd., mainly engaged in lubricant oil import trade and lubricants raw material trade.

Until now, Tessman Lubricants Ltd. is still operating. Earlier, when Hongxing obtained the right to use the “Dongfeng” trademark, the company did not have the authority to produce lubricants. He is dedicated to working hard in the lube industry. He is not satisfied with doing business, and owning a lubricant company with independent research and development capabilities has always been his dream. This dream became a reality with the advent of Mehlen Lubricants.

It is not easy for a dream to come true. Shi Hongxin said that entering the lube industry seems to have a low threshold, but few companies will do it. The principle of lubricants is simple, but there are few experts who know the formula. Shi Hongxin said that his R&D team has 3 consultants who are familiar with formulas, as well as 3 technical workers who have studied chemistry. “The recipe formulated by the consultant is a theory, and the technical personnel must also implement it.”

Future flagship brand marketing

Mehren Lubricant Co., Ltd. sounds very western, and it has a long history. Prior to this, Shi Hongxin had cooperation with Germany Lubricant Company STC. He once wanted to register a trademark in Germany. STC helped him to think of the trade name "Mechelen," but Germany demanded that he must establish a company in Germany. Let him register the trademark.

When Hung Hsin said, "I can't set up a company in Germany, mainly because I am not familiar with their laws and regulations. Later I started a company that produces lubricants in the country. I feel that Mechelen is more foreign, so I used this one. first name".

In the future, Hongxin will launch the “Dongfeng Taisiman Lubricant” brand, which was founded on its own, to be marketed using OEM production. He said that at present, products made by independent brands and OEMs each account for 50%. The company's annual production capacity has reached 10,000 tons, and its future production capacity is expected to reach 30,000 tons. At the same time, the service concept is also advancing with the times. "We don't recommend the most expensive ones. We only recommend the most suitable ones because the most expensive ones may not be the most suitable ones."

For the lube market prospects, Hongxin is full of confidence. He believes that the potential of the Chinese market is very large, and the development of urbanization is the biggest driver of market demand, because the demand for cars will increase, thus driving the consumption of lubricants.

Shi Hongxin said that the company has now been able to develop and produce more than 300 kinds of lubricants, of which more than 60 kinds of vehicle oil, the planning company's output value will reach 2-3 billion.  

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