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Following A123, another electric car company with huge losses in the United States was favored by Chinese car companies. Recently, it was reported that Dongfeng Group and Geely Automobile are actively fighting for the rush to purchase Fisker, an American manufacturer of electric sports cars. However, in stark contrast to domestic companies’ desires, foreign giants have expressed concern about the future of electric vehicles. Not long ago, the U.S. government announced that it would abandon its previous goal of achieving cumulative sales of 1 million electric vehicles by 2015. Nissan also released data. Although the sales of Leaf Electric Vehicles have exceeded 50,000 vehicles worldwide, it is far below the previous expectations.
Suddenly, today's electric car industry, has come to a pass, left or right? This requires a clear answer. This may only be answered by the market. Some analysts pointed out that the situation faced by electric vehicles in foreign countries is worthy of vigilance by domestic car makers. However, it is neither too optimistic nor too pessimistic about the electric vehicle industry. For new energy vehicles, we should take a diversified development path.
Domestic car prices "electric heat" unabated
At the beginning of the new year, on the other side of the ocean, Fisker, a manufacturer of electric sports cars for sale, was stirring up the nerves of the domestic auto industry. Two domestic car companies, Dongfeng Group and Geely Automobile, are actively competing for the new energy car company. It is reported that Dongfeng Group will invest 350 million US dollars to purchase 85% of Fisker’s shares. Geely Automobile will invest 200 million to 300 million U.S. dollars and begin to make related technology assessments.
It is reported that Fisker was established soon, only six years ago, with its headquarters in California. At present, there is only one product, which is the "Kama" electric sports car, priced at about $ 110,000, has sold about 2,000 cars so far. As an electric sports car, Karma's mileage has reached 483 kilometers, which is about 1 times longer than the current 200 kilometers of electric vehicles. In 2011, Fisker unveiled the Kama electric car at the Shanghai Auto Show and announced the price of 1.68 million yuan.
Due to the impact of A123's crisis and the US government's suspension of Fisker’s 530 million U.S. dollars in loans, Fisker has been trapped in the quagmire of production suspension for six months. The capital chain has serious problems and it is difficult to sustain its launch of NIMA. The plan for the car is basically shelved.
To this end, in December last year, Fisco began to cooperate with the private equity investment company Evercore Partners, looking for new investors, has been a new source of blood. As the world's largest auto market, Fisco has also set its sights on Chinese car companies with large amounts of cash.
This week, it was reported that two domestic related personnel would conduct field trips to the Fisker factory and that Dongfeng Motor would send out technical personnel. Li Shufu, chairman of Geely Holdings, will lead the team personally. According to foreign media reports, in this round of competition, Fisco favored Geely, mainly because Fiske believed that Geely was more serious and enthusiastic about his technology, and that Geely made resolutions more quickly.
This time, the domestic car companies went to sea to bid for Fisker, which is already the second time in recent years that China's auto companies have gone out to acquire electric vehicle industry assets. In January this year, Wanxiang Group successfully acquired A123, a US manufacturer of lithium batteries.
In fact, in recent years, the domestic car companies have gradually rationalized the development of the electric vehicle industry, but the enthusiasm of “electric shock†has not dropped sharply. According to BYD's plan, the sales of electric vehicles will reach 8,000 this year, including 2,000 pure electric buses and 6,000 E6 pure electric cars. Compared to 2400 vehicles last year, the sales target has increased nearly threefold. Moreover, BYD will further explore electric vehicles in overseas markets this year, including Hong Kong and London, UK.
Cold market data
However, compared with the enthusiasm of domestic car manufacturers, whether in the domestic or overseas markets, consumer response to electric vehicles has always been cold.
According to statistics from the China Automobile Association, the sales volume of electric vehicles in China in the last two years was 27,432 units, of which public procurement was 23,032 units and private car sales were 4,400 units. This is far from the goal set out in the "Energy-saving and New Energy Vehicle Industry Development Plan (2012-2020)" released by China last year. According to the plan, by 2015, the cumulative production and sales volume of domestic pure electric vehicles and plug-in hybrid vehicles will strive to reach 500,000 vehicles.
"From the current market reaction, the planned 500,000 targets are basically impossible to achieve. This requires a reconsideration of the market." An industry analyst.
On February 20th, US electric car manufacturer Tesla released a financial report showing that in the fourth quarter of last year, it produced 2,750 Models electric vehicles, delivered approximately 2,400 vehicles, and had operating income of 306 million US dollars and a loss of 90 million US dollars.
The desolate market has also allowed the overseas auto giants' enthusiasm for electric vehicles to gradually recede. In just a few years, attitudes have quickly changed from "optimistic" to "pessimistic" and they have fully felt the "bone sensation" of market reality.
Nissan Motor Co., Ltd. recently announced that cumulative sales of Leaf Electric Vehicles in the global market have exceeded 50,000 units, but it is not in line with previous expectations. In the US market, the Leaf sold only 9,819 vehicles last year, an increase of only 145 vehicles year-on-year. Since the introduction of the market, the sales volume is still less than 20,000 vehicles. In order to accelerate the development of the market, Nissan had to cut the reference price of the 2013 Leaf winds by 6,400 US dollars, from 35,200 US dollars to 28,800 US dollars.
In 2010, Nissan Renault CEO Ghosn was confident in the speech conference that in the next 10 years, 10% of sellers will purchase electric vehicles, and electric vehicles will occupy about 20% of the automotive market. Market share. In the next 20 years, 5.5 to 6 million electric vehicles will be sold.
In September last year, Toyota took the lead in rectifying the development plan for electric vehicles. It believed that in the short term, both technically and financially, it still did not have the basis for widespread adoption of electric vehicles. Takeshi Uchiyamada, Toyota's vice president, said that Toyota will stop the pure electric vehicle business and admit that there is a misjudgment in the pure electric vehicle market and battery technology to meet market demand.
At present, not only the car giant's attitude has changed, but the U.S. government has also recalibrated its previous target. In January of this year, the U.S. Department of Energy acknowledged that it has been unable to complete the goal of setting up sales of 1 million electric cars in the United States before 2015, before the government set up. It is reported that the U.S. government plans to launch an electric car in 2009. Last year, pure electric vehicles sold less than 15,000 units in the U.S. market, which was only 0.1% of U.S. sales for the entire year.
New energy vehicles should be diversified
The enthusiasm for the layout of electric cars in the domestic car companies is still rising, and the overseas giants in the car have a bearish view on the electric car market. After a cold and hot day, after the development of electric vehicles in recent years, is there still a "playful turn" in the face of a cold market? Will the acquisition of domestic auto companies lead to a quagmire in the future?
“We can neither look at the marketization of electric vehicles too optimistically nor can we be too pessimistic about the future of electric vehicles.†Jia Xinguang, a veteran automotive analyst, said that from the current situation, cars will enter the era of energy diversification, including traditional petroleum fuels, Natural gas (including unconventional natural gas), biomass, etc.
Jia Xinguang believes that, in terms of technology, electric vehicles have poor battery performance, low capacity, large size, and high cost. They cannot compete with traditional internal combustion engine vehicles for a short period of time and are suitable only for small vehicles. Medium-sized vehicles should use hybrid power and large vehicles ( High-grade cars are more suitable for internal combustion engines. Economical electric vehicles still have a lot of room for development. The price of such vehicles is low, the charging problem is easy to solve, and government subsidies are not needed to open the market. Enterprises should be allowed to conduct multi-faceted market exploration.
“From the current market, the sales of electric vehicles in the United States are much higher than those in the Chinese market, and electric vehicles in the United States cannot yet achieve a break-even, which means that Chinese companies still need a lot of money after the acquisition. However, from another From an angle of view, the scale of the electric car market is not the same in China as in other parts of the world, said Zhang Zhiyong, an automotive analyst. This requires the government to resolve road choices and local protection issues. From now on, electric vehicles are basically no problem as a means of transport within the city. They can gradually develop along the route of “first government, then group, and finally private†and gradually solve the problem of market capacity.
It is worth noting that, as electric vehicles are gradually neglected, overseas auto giants have accelerated the development of other fuel cells. At the end of January this year, Toyota and Germany's Po Motors are in agreement, and both parties will jointly develop FCV technology. Just four days apart, Renault Group Nissan, Daimler Germany, and Ford Motor Co., Ltd. announced their cooperation. Japan, the United States, and Europe are working together to promote the development of FCV. They hope to reduce development costs and reduce costs through cooperation, and realize mass production as soon as possible.