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In the past 2015, the LED industry has been chaotic, price wars, quality gates, running tides, and acquisition wars, giving the LED industry an unprecedented downturn in confidence. In this regard, Yang Fan, general manager of Shenzhen Tongfang Optoelectronic Technology Co., Ltd., said in an interview with the daily LED new media reporter that the lack of German craftsmanship in Chinese LED manufacturing is the root cause of the current industry's current applause. The quality of packaging enterprises is the endorsement of China's LED. When many domestic companies are fascinated by Internet thinking, when the word is fast, Germany, the founding country of Industry 4.0, has always adhered to the spirit of artisans, with the pursuit of perfection and perfection. Ultimate quality marketing worldwide. Yang Fan pointed out that after 10 years of development in China's LED industry, both technology and manufacturing capabilities have approached the level of international manufacturers. Taking the packaging factory as an example, the biggest gap lies in the brand premium. The low-price competition forces the company to lower the quality control standards and save costs from raw materials, resulting in uneven products. Yang Fan believes that the most precious spirit of German craftsmanship is the spirit of quality. As the integrated supplier of medium and high-end high-power LED light source solutions, the same side is industrial middleware in the middle of the industry chain, but in fact the quality of the light source will directly affect the end consumer's awareness and popularity of LED products. In 2010, we met a lighting customer and placed a batch of expedited lamps on us. However, at the time, a certain brand chip specified by the customer was out of stock and it took half a month to arrive. The customer asked us to replace it with another brand. After testing, we found that the parameter requirements could not be met. Our staff negotiates with the customer, and the customer says that if the product has problems, they will bear the consequences, but if the delivery time is delayed, we will bear the consequences. I thought at the time that even if the delivery time was delayed, I couldn't place an order, so I gave them a phone call to communicate. After listening to the intention, the boss said that he could not lose quality because of the progress. Can't find a better solution, we will wait together (chip)! Yang Fan feels that I thought that this event will lose customers, and later this company has become a partner of the same party for many years. Packaging companies must adhere to high quality, high standards, relying on raw materials, production control, technology, and research and development, so that the reliability of products is infinitely close to the first-line manufacturers such as Philips and Cree. Long-term adherence, the value of China's LED brand will certainly accumulate and improve. Yang Fan appealed that our packaging companies should work together to make endorsements for Chinese LED manufacturing. Looking for space in the blue ocean market segment in the Red Sea In recent years, China Manufacturing has occupied an important position in the global low-end market, but it is still difficult to do in the high-end brand industry. Even in the low-end market, Chinese manufacturing has occasionally suffered from anti-dumping pressures in European and American countries. What is more serious is that with the increase in labor costs, some of the original advantages of Chinese manufacturing are gradually lost. Yang Fan, who has many years of experience in R&D and management at Philips, believes that LED lighting has now entered the Red Sea stage in an all-round way. The upstream is gradually forming several oligopoly, and the downstream forms two camps of export brands and traditional brands. The enterprises in the market are currently a group of companies with characteristics in the market segments that have survived well. Yang Fan revealed that Philips is a very distinctive company. It finds that the new business opportunity business is adjusted at any time, and the old model is eliminated at any time. Therefore, regardless of lighting or consumer electronics, as well as medical and other industries, Philips' layout and positioning are among the best in the industry. . In the field of LED packaging, you must do the top five in the market segment. Yang Fan believes that the current LED companies must find the blue ocean from the Red Sea. Under the trend of new technology and new application, the scale and follow-up are not suitable for small and medium-sized enterprises, and it is necessary to find a space for survival in the market segment. With the increasing popularity of flip-chip technology and the increasing cost of LED industry chain, high-density light sources have become the market demand. The COB series of the same party includes mirror aluminum COB, high optical density flip COB, and copper substrate COB. COB mirror aluminum series is mainly used in indoor commercial lighting fields, such as spotlights, downlights, ceiling lights, track lights and other general projection lighting; high optical density inverted COB for high-end commercial lighting and public outdoor lighting, copper substrate series are mainly used for Outdoor engineering lighting, such as floodlights, mining lights, tunnel lights, street lights, etc., cater to the development of this market. The reason for survival is very simple. If you want to survive from the battlefield, you must live on your own product strength. Yang Fan pointed out. Of course, the shuffling of the industry is also a natural phenomenon. This is like the examination. Some people go to college and some will fall. In the year of 2015, China's LED industry mergers and acquisitions amounted to more than 40 billion yuan, 53 mergers and acquisitions cases, and many companies landed in the new three board market. In the LED market of Dalanghaisha, how to apply the capital market and improve the competitive advantage of products has become a key point for LED companies to compete and seize the market. The same party is moving from research and development, production to management, to after-sales. The current financial and cash flow is very healthy and stable, and the same party has always adhered to a sound development strategy. However, it is undeniable that capital has a strong boosting ability to the industry, and listing can quickly increase corporate visibility and financing channels. Yang Fan revealed that there are also some listed companies and funds to come to the door to negotiate. If the participation of capital can make the company develop better, the same party photoelectricity also welcomes the intervention of capital. Yang Fan graduated from the Department of Electronic Communication and has a strong professional background. After graduation, he was assigned to the Institute of Electronics. Later, he worked for Philips for 7 years. He became a senior manager and won the championship of 6 divisions of Philips. Yang Fan Entrepreneur Ten years ago, I felt that LED was dawning, and there was a group of like-minded partners around me. I started to start a business with a few mediocrity and a few partners. I started to make a profit in the first half and a half after I started to understand the industry. Yang Fan's point of view Some people say that CSP is about to kill the life of the packaging factory. Now the light source is cheap, but the lens and radiator are expensive. CSP technology can't replace all LED products. In 2016, there will be small-scale application attempts in specific markets. Simple dimming is not really smart, and it's expensive, without the comfort and convenience, and the experience is poor. Intelligent lighting should not only consider the luminaire, but also consider the problem from the system. Yang Fan suggested that we have great confidence in the products ourselves. We hope that Shenzhen Lighting and Display Engineering Association and third-party testing organizations will cooperate to conduct blind testing of the same types of competing products. We want to obtain fair data and improve the quality and level of products. China's LED manufacturing lacks German craftsmanship, and packaging companies must speak for Chinese LEDs.