Honest and trustworthy is the fine tradition of the Chinese nation. For thousands of years, people have been striving for integrity and respecting integrity. The style of honesty is simple and mellow, the history is longer, and the integrity of the gas is greater than China, full of China. She has already integrated into the blood of our national culture and has become an indispensable part of the cultural genes. However, in recent years, with the impact of the market economy and the cleansing, we have found that integrity is fading, and “gold worship” is growing. "Benefits" replaced virtues and integrity gave way to fraud. On the balance of many people's lives, the end that sinks is “health”, “beauty”, “smart”, “study”, “money”, “honor”, ​​and only “integrity” is high. . Integrity, lighten! Not to mention the arrogance of the mall, it is not necessary to say that the hawkers in the market are short and short, and the shoddy is not enough to say that the black heart rice is contaminated with Chen Mi, the tap water is mixed with methanol; that is, the weather is fine one day. You are also in a good mood, accidentally found a wallet on the side of the road: Do you dare? And live! If things happened XXX years ago, you will happily hand it over to the police uncle to win people's praise, but today, on the street where people are flowing, objectively, as long as you touch the bag, trouble It’s on the body. Nowadays, China's lighting industry is in a period of rapid growth, and the market development prospects are promising. However, the corresponding development is that the development of the industry is far from mature. The enterprises of all kinds of quality are mixed and uneven. In order to earn excess profits and seize market share, many enterprises are often opportunistic and unscrupulous. Its main performances are as follows: 1. The appearance of the product is plagiarized (mainly based on home lighting). Most enterprises lack copying of product design talents, often copying it here, copying it there, and modifying it to become its own product, the annual Guangya Exhibitions and ancient towns light fairs often become paradise for product plagiarism, because there are too many products for their own counterfeiting; 2, irresponsible commitment to dealers for high rebates, high renovation fees, high rewards, The purpose is to lure dealers to hook up, to do the company's product agents or to sell goods to dealers on a large scale. After the manufacturers achieve the above objectives, they are often not honored for various reasons, which leads to the loss of confidence of the merchants; On the top, the words are often exaggerated, and the technical parameters indicated on the product page are generally higher than the true level. For example, a certain energy-saving lamp advocates a life of up to 13,000 hours, and the actual life is less than 8,000 hours. A similar example is the river. There are countless squid; 4, the quality of the products is worrying, the companies that cut corners and shoddy goods are not uncommon, and the aluminum that appeared last year "Bronze-coated" incident, and on May 14 this year, after the article "Xinghui's garbage lamp is too odious" in the "Lighting Vision" Light Forum, this post attracted a lot of attention in the forum. Posting your own opinions and opinions, these are the best evidence of the quality of the products caused by the company's work cuts. It is not difficult to see that there are still many companies in the lighting industry that are similar to the above, but we have not exposed or exposed them. In fact, they all hurt innocent consumers to varying degrees. In such a bad environment where everyone generally lacks integrity, we need people in the industry to stand up and attack the enterprise groups that dare to take the world by fear of being swindled and abducted by consumers, and beat the dogs to make them last forever. Turn over and jointly purify the operating environment of the industry. It is even more necessary for the government and authoritative institutions to strengthen supervision over the industry and increase penalties for lack of integrity and fraudulent consumer enterprises. At the same time, it is necessary to warn those enterprises that are smug and deceived by their own deceased, and they are quick to sneak into the cliffs and return to the shore. And those companies that insist on operating in good faith and temporarily losing money should not be dissatisfied. The so-called "grow melons and melons, and grow beans." Paper tigers are paper tigers, and how to package turtles is also "bandits"; how to package "Majia enterprises" Will reveal the original shape, "Mr. vest" how to dress will also reveal the tail, maybe you can deceive for a while, but can not deceive the world, and ultimately still have to withstand the test of the times. Therefore, please people in the industry to remember Master Zhao’s famous saying: “Small sample, don’t think that you don’t know you when you wear a vest.” Reality is reality. After more than 20 years of vigorous development in China's lighting industry, of course, there are not some predecessors who have established integrity. At the same time, there are also some newcomers such as Dongpu and Chenhui. They say that they are new because the two companies entered the domestic market only last year. Each of them has honed and accumulated in the international market for more than ten years, and soon has its own status in the country. As the most representative and powerful enterprise in the Yangtze River Delta, Dongpu has made integrity to the forefront. From the beginning of its business, Chen Chengyu, the head of the company, insisted on operating with integrity, holding high the banner of Emperor Sui culture, and always vigorously promoting the spirit of Emperor Sui. Taking the morality of the road, treating people with sincerity, and taking "sincerely doing things with morality and dedication" as the enterprise tenet, we have derived the enterprise spirit of "German, innovation, and cooperation" from the spirit of Emperor Sui. It is Dongji’s long-term adherence to integrity, and quickly won the recognition of local businesses, and in the domestic terminal sales, the first to launch 4S shop sales model, highlighting lighting design support, standard services, information feedback and other advantages, will be their own The product and business model based on service capability will be promoted to the distributors through the franchise model, trying to change the problems in the lighting industry, such as the lack of understanding of product quality, the lack of understanding of lighting applications, and the insufficiency of after-sales service. . In today's lighting industry, there are not many companies that insist on integrity management like Dongpu, and the development of the lighting industry needs more companies like Dongpu to participate in the integrity management, and integrity management as part of the corporate culture. Deeply rooted in the hearts of every employee in the company. When will there be more and more companies like Dongpu, the industry will be more and more recognized by the society and consumers, and the Chinese lighting industry will truly continue to grow, health and rapid development. We will also be ours. The industry is proud of it.

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