Cloud Action Plan Reveals Toyota's Problems

A few days ago, he and the reporter responsible for reporting on Toyota discussed the "cloud action plan" - the plan announced by Toyota on March 1st, a high-profile announcement by the outside world. After discussion, we came to the conclusion that the cloud initiative does not seem to exist because the core content of hybrid domestic production has been announced before.

What exactly did the cloud plan say? According to Toyota China’s explanation, Yundong’s move is a surging sign, indicating that Toyota will surging in the future. That's fine. You can post a slogan and you don't need to say plans. Why do you call a plan? There must be profound meaning.

We have noticed that Sasaki is coming. FAW Toyota Tian has come smart. GAC Toyota Feng Xingya is here. Lang Lixin, who just took over sales of Lexus this year, has come. At this time, I understand a little bit. The bigger purpose of this conference is to provide a space for display. What does it show? Show that Toyota China has the ability to pull these parties together as long as it achieves this effect. As for what the conference will be, it will be of little importance.

Then through communication with all parties, I basically made this judgment. However, what I said earlier “has the ability to pull parties together” is controversial, and it would be more appropriate to change it to be able to pull the parties together. You have to pay attention to what you have said. What does it mean to "pull the parties together?" Explains that Toyota is fighting each other in China and is far from integrating. This is an issue exposed by the “cloud motion plan”. Although this is almost an indisputable fact and conclusion, it is inevitably exposed when this is placed in high expectations.

Although Toyota China itself has integrated thinking and exploration, this matter is by no means the Toyota China can promote, not to mention the Toyota China seems to get a little decentralization, but in fact the grasp of Toyota is still not relaxed, China headquarters still It will be remotely controlled. There is no fundamental change. The subjective desire of Toyota China can only "just like a river flowing eastwards."

My new thinking is by no means so simple. Let's talk about “respecting each other.” In the area of ​​public relations and publicity alone, the parties have never been united in the promotion of key technologies. There has never been any business negotiation and the event has never been organized. Supporting each other's platforms, not only that, but also the conflict of activities time, this not only makes the media very different, but also let the internal people chilling. One of the senior executives had just said "there is supercharged technology for a while, but it is not used for the time being." The other party said that "a new car carrying turbocharged technology will be introduced soon." These are just the tip of the iceberg.

When our reporter had a chat with a Toyota executive in China, the high-level executive had a very incisive saying: Toyota may only be fundamentally changed until it is dominated by blue eyes and a big nose. This shows that for Toyota's big corporate disease, the process shown is too long, there are too many hierarchies, and if problems arise, it is not smooth from the bottom up. In fact, both inside and outside are very clear, but no one can do anything about it. There is a figure to explain the problem. Toyota has more than 500 expatriates in China and less than 200 people per day. However, Nissan’s sales in China jumped first, while Toyota’s sales could not even reach 1 million, which is less than the national passenger car market. one tenth. There is nothing wrong with a good wish, but we must also reflect on the reasons behind it. Only if the problem is understood, good wishes can play a role!