This year's Shanghai auto show, major auto makers including commercial vehicles competed to launch their latest models. According to incomplete statistics, the Shanghai Auto Show brought together dozens of market-dominated models and corporate strategic models of domestic and foreign mainstream commercial vehicle companies. Chinese and foreign commercial vehicle giants launched a comprehensive contest. The number of new products announced at the auto show reached 10, and these new products not only interpret the latest design concepts and technological development levels, but also indicate the future direction of the development of the domestic logistics market.

Domestic car enterprises strategic transformation

At this year's Shanghai Auto Show, Dongfeng Commercial Vehicle Co., Ltd. takes the “innovation and value” as the theme of the exhibition and brings in new models. Among them, a new generation of independent research and development of Tianlong flagship high-efficiency long-distance transport vehicle was first released, becoming Dongfeng Commercial Vehicle Company's biggest highlight in this auto show.


It is understood that the new Tianlong flagship is a new generation of high-performance long-distance trucks developed for the domestic and international markets. It is equipped with a brand-new powertrain and a newly developed cab for long-distance transportation, punctuality, and high attendance. The new intelligent system fully provides customers with efficient logistics solutions.

Another Dongfeng Tianlong quasi-heavy and medium-distance transport vehicle released by Dongfeng Commercial Vehicle Co., Ltd. is a new model developed and developed on the existing platform. This car features low fuel consumption, low weight and reliable and safe adaptability to provide users with more targeted and comprehensive economic and more efficient transportation vehicle solutions.

Huang Gang, general manager of Dongfeng Commercial Vehicle Co., Ltd., stated that in the ten years of development under the background of international cooperation, Dongfeng Commercial Vehicle Co., Ltd. has been the No. 1 domestic medium- and heavy-duty truck market for nine consecutive years. For more than 40 years, the pace of technological innovation of Dongfeng Commercial Vehicles has never stopped, and every technological innovation has achieved an era of truck commodities.

Statistics show that in the first quarter of this year, Dongfeng Commercial Vehicles Co., Ltd. sold nearly 40,000 heavy-duty trucks, including 28,000 heavy trucks and 11,600 medium-capacity trucks. The market share of heavy-duty trucks reached 16.36%. Sales in the first quarter fell slightly year-on-year as compared to last year, and market share increased slightly from last year (16%).

Huang Gang stated that Dongfeng Commercial Vehicle Company has completed the strategic transformation from the medium-to-heavy-duty truck since the first real-time new generation of heavy-duty truck products “Dongfeng Tianlong” and Dongfeng Tianjin, a new generation of Chinese card platform, was launched. As of now, The two strategic commodity platforms have cumulatively sold 390,000 and 150,000 vehicles respectively.

At the same time, the joint venture between Dongfeng Commercial Vehicle Company and Volvo entered the approval stage, and the new joint venture company is expected to be established and officially launched in the second half of the year.

Huang Gang revealed that in accordance with the Dongfeng Commercial Vehicle plan, after the joint venture with the Volvo Group, the new joint venture company will carry out some special technology development on the Tianlong flagship.

Multinational car companies shift their focus

The huge market in China has attracted many international commercial vehicle giants to come to Nuggets, and the international commercial vehicle companies participating in this exhibition also reflect the intention of overweight the Chinese market.

For the first time, the Volkswagen Group has entered China with its Scania and Man brand, the company's brand of passenger and commercial vehicles. As a commercial vehicle, the years of cooperation between Mann, Scania and Chinese companies, combined with the market development of VW commercial vehicles in recent years, laid the foundation for the development of the commercial vehicle business of the Volkswagen Group in China.

Iveco (China) Commercial Vehicle Sales Co., Ltd. also brought five Iveco commercial vehicle products to the show for the first time. In addition to the series of European imported trucks customized by Iveco for the Chinese local market, the booth also showcased the representative products of Iveco's joint ventures in China for the first time, effectively confirming the three major Chinese companies of Iveco (China) Commercial Vehicle Sales Co., Ltd. The realization of strategic functions.

Wang Ning, Managing Director of Iveco China, stated that this year Fiat has optimized the management structure from the group level. The adjusted Iveco Group has significantly improved management efficiency, coordinated the Group's resources to the greatest extent and effectively supported the development of various businesses in China. As one of Iveco's important strategic bases, China has been highly valued in the strategic deployment of the Iveco Group. In the Chinese market, it adheres to the three major development strategies of “import, export, and localization”.

It is reported that at the beginning of its establishment, Iveco (China) Commercial Vehicle Sales Co., Ltd. decided to import commercial vehicle products produced in Europe to China to meet the growing demand for high-end commercial vehicles in China; further expand the business of local joint ventures; The company's products are exported to overseas markets through Iveco's global sales network and other three strategies and functions.

Wang Ning stated that Iveco will use the Chinese joint venture as one of the global strategic pillars to sell Chinese joint venture products throughout the world through Iveco’s mature global network, complementing Iveco's European products.

Statistics show that in 2012, SAIC Iveco Hongyan Jieshi exported 1600 products, a 20-fold increase compared to 2011. The growth figures also reflect Iveco's strength and confidence in the development of the world through “Made in China”.



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