The 13th Beijing International Automobile Exhibition with the theme of "Better Cars for the Future" kicked off on April 20. Dongfeng Company carries its Dongfeng Passenger Vehicle Company, Dongfeng Commercial Vehicle Co., Ltd., Dongfeng Nissan Passenger Vehicle Co., Ltd., Shenlong Automobile Co., Ltd., Dongfeng Honda Automobile Co., Ltd., Dongfeng Yueda Kia Automobile Co., Ltd., Dongfeng Yulong Automobile Co., Ltd., and Dongfeng Xiaokang. Automobile Co., Ltd., Dongfeng Liuzhou Automobile Co., Ltd., Dongfeng Zhengzhou Nissan Motor Co., Ltd., Dongfeng Renault Automobile Co., Ltd., and Dongfeng SUV Co., Ltd. participated in the exhibition.


Dongfeng Motor Co., Ltd. has an exhibition area of ​​about 12,000 square meters and more than 150 vehicles. It covers passenger vehicles, commercial vehicles and new energy vehicles. It is Dongfeng's most complete and most powerful lineup in the history of the exhibition. Dongfeng Company continued to participate in the “Dongfeng Pavilion” mode. The layout pattern reflects the development strategy of “great collaboration, large autonomy, and large east wind”.

4 The world's first models to show the achievements of Dongfeng independent <br> <br> Beijing auto show, the passenger car market into high-end flagship model "Dongfeng One" concept car, Dongfeng shares after the first strategic model Dongfeng PSA Aeolus L60 production concept car, the first masterpiece to enter the SUV market Dongfeng Fengshen AX7, Dongfeng popular first S3 car sedan Jingyi S504 Dongfeng own brand global premiere models debut Dongfeng company booth.

AX7 is Dongfeng Fengshen’s four-year strategic model. Based on Dongfeng’s world-class R&D resources and quality assurance system, more than 1,500 R&D personnel participated in the AX7 development process. In particular, the participation of the Dongfeng Warrior design team has enabled it to inherit the pure lineage and outstanding genes of China's "king of military vehicles" Dongfeng warriors. Dongfeng Fengshen L60 was jointly developed by Dongfeng Motor Corporation, PSA Peugeot Citroen Group and Shenlong Motor Company. The new vehicle uses the Dongfeng brand and is sold in Dongfeng Fengshen's marketing channel. Dongfeng has the corresponding technical intellectual property of the independent brand project.

In 2013, Dongfeng Motor Co., Ltd. sold 3.535 million automobiles, ranking second in the industry in the country, with a year-on-year growth of 14.8%, which is higher than that of the same industry. The sales revenue for the year reached 453.36 billion yuan, a year-on-year increase of 24.4%, a record high. In 2013, Dongfeng's own branded auto sales achieved 1.271 million units, a year-on-year increase of 13.4%, ranking second in the industry.

Together global resources to develop the Dongfeng independent career
<br> <br> the Beijing auto show debut of Dongfeng Fengshen L60, in the east is actively promoting the "big independent, large coordinated, large-scale development" strategy under the background, Dongfeng and PSA two The first masterpiece jointly launched by the Group after the conclusion of the global strategic alliance, which also created a new independent model of Dongfeng’s global treasure, innovation and development.

On March 26 this year, Dongfeng and PSA formally signed the "General Agreement on Capital Increase and Shares" in Paris. Dongfeng will acquire 810 million euros in PSA through a private placement and rights issue, holding 14% shares with the French government and the Peugeot family. Tied to become the largest shareholder of PSA, with equal voting rights. On March 28, Dongfeng and PSA signed the "Global Strategic Alliance Cooperation Agreement" in Beijing. The two sides will deepen cooperation in international business, commodity and technology synergy, procurement, and supplier system synergy.

For a long time, Dongfeng has always insisted on developing its own business in an open cooperation. Especially after the implementation of Dongfeng Dadong’s independent strategy in 2011 and the promotion of the “Dian” D300 mid-term business plan, Dongfeng has pooled global resources and improved core competitiveness through a series of joint ventures and cooperation. The company has made positive progress in many fields such as commercial vehicles and passenger vehicles. Including the signing of an agreement with the Swedish Volvo Group, the establishment of a strategic alliance with capital as the link, and the formation of a new joint venture Dongfeng Commercial Vehicle Co., Ltd., not only has the initiative in capital formation, but also the joint venture will continue to use the "Dongfeng" commercial vehicle brand; Acquisition of a 70% stake in Swedish company T, setting up an overseas R&D center; joint development of a dual-clutch gearbox with GETRAG, Germany, and the development of semi-trailer products with Smith.

Pure electric cars, new energy vehicles show Dongfeng lead <br> <br> Dongfeng Dongfeng Fengshen E30 held the first pure electric car demonstration at the auto show on the delivery ceremony, which marks the official market of Dongfeng pure electric car Start.

The Dongfeng Fengshen E30 series is the key strategic model of the Dongfeng Company's “12th Five-Year Plan” for the new energy auto business. It is Dongfeng’s four-year independent research and development, integrating new technologies, new materials, and new processes, integrating safety, energy saving, environmental protection, and fashion One of the first pure electric cars. The delivery of this model marks the beginning of Dongfeng's demonstration of pure electric cars. It not only enriches Dongfeng’s new energy automotive product line, but also fills the blank of Dongfeng’s self-developed compact cars for many years.

Dongfeng Fengshen E30 is also one of the achievements of Dongfeng’s 20-year new energy vehicle development. Dongfeng Company is the earliest enterprise engaged in the research and development of new energy vehicles in China. As early as during the “Ninth Five-Year Plan” period, Dongfeng Corporation began the research and development of new energy vehicle technologies, from key components to complete vehicles, from commercial vehicles to passenger vehicles, and From hybrid to pure electric vehicles, Dongfeng has mastered core technologies in many fields, accumulated experience, and achieved a series of important results, laying a solid foundation for the full development of new energy vehicles. In August 2010, Dongfeng Motor Co., Ltd. released a strategy for energy-saving and new-energy automobiles. It will regard pure-electric cars as its long-term strategic focus, recently combining hybrid power with traditional energy-saving technologies, and focusing on business model innovation. Up to now, Dongfeng Motor Company has accumulated a total of 43 products into the “Catalogue of Recommended Models for Energy Conservation and New Energy Vehicle Demonstration, Promotion and Application Projects”, and has carried out demonstration operations in cities such as Wuhan, Shenyang, Guangzhou, Zhengzhou, and Dalian.

In the first quarter of this year, Dongfeng’s total vehicle sales reached 930,700 units, a year-on-year increase of 11.44%, reaching a new record high. Among them, passenger car sales were 780,100, an increase of 15.09% year-on-year; commercial vehicle sales were 150,600. This group of data shows that the company's overall operations are in a steady trend and the industry position has been further consolidated.

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