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On January 2nd, on the first day of the liberation sales company's New Year's work, all marketing officers held an affidavit to mobilize the General Assembly to start the “scrape for the first quarter, the first half of the decisive battle†and the contest for meritorious service within the party, and decompose the first quarter and the whole year. The sales task, the rapid implementation of the annual marketing goals, require all Communist Party members and employees with greater determination and confidence, stronger product competitiveness and marketing power, and make every effort to win the 2014 market storm. The overseas marketers who fought on the frontline of the regional market in the country participated in the launch conference through video.
In 2013, just past, it was definitely a bumper year for FAW liberation. With the joint efforts of the marketing system, Liberated achieved sales of 188,000 units and exceeded its annual sales target. The market share of heavy-duty trucks was 17%, up 1% year-on-year. Equipment sales reached 1.1 billion yuan, up 5% year-on-year. Sales and service satisfaction ranked first in the industry. The dominant market was consolidated and the weak breakthrough achieved initial success. With excellent results, the group company, the Liberation Company and all employees made a satisfactory answer.
Faced with the complex commercial vehicle market environment in 2014, the liberation marketing system did not relax at all, and put forward the “3-18†marketing challenge target. That is to say, in 2014, FAW Jiefang would achieve a total sales of 180,000 heavy trucks; its share was 18%. Light truck sales of 18,000 vehicles.
In order to achieve this goal, at the start-up meeting of the competition, the tasks for the whole year were deployed and disassembled, and the core marketing policies were deeply interpreted. Propose the liberation marketing system to implement the marketing work idea of ​​“Cultivate Breakthrough, Deepen Product Lines, Strengthen Services, and Strive for No. 1†and focus on “Five Positions in Placeâ€, that is, put in place marketing strategies, place brand communication, and provide network support. We will provide 15 key work goals such as helping in place, supporting services, and supply of spare parts. We will formulate practical and feasible work rules, and we will rapidly advance the work and put it into place quickly. All communists and employees should be required to further unify their thinking, unify their understanding and understanding, accurately grasp and implement rigorously, take the initiative to fight in the first quarter, and fight hard to overcome difficulties in the first half of the year, and use practical actions to fulfill the mission of liberating bravely.
Jing Qingchun, general manager of FAW Jiefang Sales Co., Ltd. emphasized that marketing is a business that constantly challenges the market, challenges indicators, and challenges itself. The fierce competition in the commercial vehicle market will not give us the slightest chance to relax. He asked all employees to stick to their eyes to find markets, look for gaps in their eyes, and find a solution based on their positions. To grasp the achievement of the goals throughout the year, we must grasp early, grasp, and implement the actual situation, take the initiative, and take the initiative.
The year 2014 is a crucial year for the liberation of the Twelfth Five-Year Plan, and it is also a turning point for the liberation to achieve an upward breakthrough. Liberation will stand at a new starting point and face new opportunities and challenges. The emancipatory marketing system will face up to hardships and dangers, take advantage of the situation, follow the "3-18" strategy, and implement the "fifteen" measures to win in January. Scrapping for the first quarter and achieving a good start of the year has laid the foundation for the liberation of the year's marketing goals and the spring season.
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