From September 25 to October 2, the 65th Hannover Commercial Vehicle Expo (IAA2014) will open in Germany. As the only bus company in China that has exhibited four times in a row, Dajinlong will once again debut in Hanover this year, bringing new products that are more “grounded” in the international market.

On September 12th, at the “2014 China-Arab Cooperation Forum of Autonomous Countries”, Xiamen Jinlong United Automobile Industry Co., Ltd. (hereinafter referred to as “Daikin”) represented Jin Shoulin on behalf of the Arab League’s automobile industry and interpreted the latest internationalization of Dajinlong. strategy.

Open up overseas to break ice from the Arab League market

When it comes to overseas markets, Jin Shoulin stated that Dajinlong has implemented an internationalization strategy since 2000. After 15 years of market expansion, it has now spread across five continents and serves more than 100 countries and markets. Among them, there are many like Britain, Italy, France, etc. High-end EU market.

“In Italy, Daikin Dragon’s share in the tourist bus market has been ranked second. If everyone goes to Italy, they can notice that Dajinlong is widely seen in the streets of Europe. In the Maltese market, Daikin Dragon’s share in the bus market More than 90%," Jin Shoulin told reporters.

The reporter learned that although Dajinlong is currently widely recognized in the European market, its overseas market development is started from the Arab League market. “In 2000, the earliest overseas market developed by Daikin Dragon was in Yemen, a Gulf country. It was from the opening of the Yemeni market that Daikin Dragon really started to expand its land in the overseas passenger car market,” said Kim Shou-lin.

Full coverage from surprise order to market
How did Daikin Dragon get one big export ticket after another in overseas markets?

In fact, this process is not easy. It is understood that most of the orders for Da Jinlong's overseas markets were rushed, and the current market recognition is the result of continuous improvement for more than 10 years. “In the early days of entering overseas markets, we were not familiar with the local market, regulations, and business culture. We encountered many problems in the process of market development. After the formation of the market, Dajinlong gradually formed its brand, reputation and benefits. This process is naturally painful. ."

As of now, Daikin Dragon has covered most countries in the Arab League market. “In Iran, more than 800 18-meter Dajinlong low-floor buses operate on local lines; in Saudi, nearly 2,500 Dajinlong are in use, some of which serve local bus lines, and some are used to travel to and from Jeddah, Medina, and Tada. For long-distance routes between major cities such as Mann, the longest route will exceed 1,000 kilometers." Jin Shoulin has listed such figures.

Jin Shoulin also told reporters that Daikin is also working with local dealers in these Arab countries to provide customers with 24-hour service. Dajinlong established the world's largest accessories center in Saudi Arabia, and 100% of the accessories are exported from Dajinlong.

It can be said that in key markets such as Saudi Arabia, Iran, UAE, Egypt, and Algeria, Dajinlong has not only achieved comprehensive coverage but also formed a good reputation.

In major markets such as Saudi Arabia, Iran, UAE, Egypt and Algeria, Daikin Dragon achieved full coverage


Long-term development maintains product competitiveness

Jin Shoulin believes that China's passenger car exports benefit from a good price/performance ratio, not only blocking European brands outside China's national borders, but also contributing to the continuous export of Chinese passenger cars overseas.

When it comes to how domestic passenger cars should remain competitive in the face of changing domestic and international market conditions, Kim Shou-lin said: “China's bus companies must first adopt long-term thinking in exporting overseas, rather than value a short-term order. In the bus industry, if When overseas strategies are the focus and focus, 20% or even 30% of the marketing ratio comes from overseas markets.”

In Jin Shoulin's view, bus companies need to change their sales ideas and deepen their cultivation of overseas markets: “The quality of Chinese passenger cars must be improved. In the commercial vehicle industry, we started with a price advantage to open the export situation, but if we want to gradually expand our overseas business, In proportion, product quality must be improved."

At the same time, Jin Shoulin also stated that the construction of overseas sales teams, spare parts supply systems and the construction of after-sales service systems are also indispensable for maintaining competitiveness.

For this four-game Hannover, Daikin is bound to bring more "grounded gas" products to overseas markets. With the help of the exhibitors, while learning advanced European technology and experience, Da Jinlong is constantly adjusting its own internationalization strategy.