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Next year's market demand is expected to fall by about half year-on-year, and the submersible pump industry will have to suffer. This is the general view of the Chinese submersible pump industry. In the face of such a severe market situation, where is the enterprise's road? Not long ago, at the 2013 Pump Industry Quality Work Conference held in Changsha, Ji Mingzhu, president of the Hebei Province Drainage and Irrigation Machinery Industry Association, put forward some of his own views and suggestions.
Transformation and upgrading coincides with the time
Set it to death and then live. Ji Mingzhu believes that the weak market just provides a golden opportunity for enterprise transformation and upgrading, technological transformation, and corporate restructuring.
Looking back on the development of the submersible pump industry in the past ten years, both the number of enterprises and the production and sales capacity have been greatly improved, especially in various centrifugal pumps, submersible pumps, sewage pumps, chemical pumps, etc. used in industrial and agricultural fields. It has formed a number of regional industrial clusters with old state-owned enterprises as the leader and private enterprises as the main body, which not only promoted the development of the local economy, but also promoted the progress of the industry.
Of course, due to the relative backwardness of China's equipment manufacturing industry, the manufacturing capacity of the submersible pump industry has also been greatly restricted. Many process levels are still in a relatively primitive state, with low technology content and low product market positioning. At the end, companies have poor competitiveness.
Especially after 2010, people in the industry have felt unprecedented pressure to varying degrees. They are confused about the development of enterprises, and their operations are becoming more and more difficult, even to the point of struggling.
Exploring the way out for enterprises and seeking new developments has become a topic of common concern to the industry.
At present, most submersible electric pump enterprises belong to small and medium-sized enterprises. The products belong to the conventional structure and belong to a general-purpose machine with a large amount of surface. How to increase the vitality of the company, Ji Mingzhu pointed out that the transformation and upgrading should be implemented from the following aspects:
First, improve equipment manufacturing capabilities and enhance technological innovation capabilities as soon as possible. Transforming traditional manufacturing capabilities, introducing advanced digital processing and measuring equipment to achieve partial or overall automation. Strengthen the R&D and testing capabilities of upstream products of parts and components, and introduce advanced model manufacturing technologies such as three-dimensional processing equipment, computer digital model simulation technology, digital three-dimensional printing, three-dimensional carving technology, and introduce advanced design and development methods.
The second is to upgrade the old products, including pattern improvement, process improvement, product structure improvement, appearance improvement, etc., retain the excellent functions of old products, and increase the application content of new materials and new processes.
The third is to have enterprise characteristics, use their own advantages in management, equipment capabilities, marketing environment, etc., to highlight the characteristics of their products, even if similar products have a unique appearance, unique performance and unique services, focus on corporate brands .
The fourth is to develop by science and technology and to survive by quality. To establish a stable cooperative relationship with universities, research departments, and social academic institutions, we must actively contact the science and technology management departments, master and utilize the national science and technology management policies, and strive to play a better role in supporting science and technology.
The fifth is joint development and expansion. The road of joint development should be a good way for regional industrial clusters. Although small private enterprises have flexible mechanisms and strong market adaptability, after all, they have weak capabilities, poor ability to resist risks, low output value, small scale, and development to a certain extent. Consider the idea of ​​joint development to enhance competitiveness.
Enhance the scientific research and innovation vitality of enterprises
For enterprises, the object of scientific research can be a new product, a component, or a new process or a new method. The process of scientific research can be done by itself, or it can be realized by scientific research institutions. It can directly serve the enterprise or indirectly realize its value, but each enterprise should integrate the scientific research into every aspect of production. The improvement of the technological capability of the enterprise should be started from each production link.
Ji Mingzhu advocates that enterprises have their own research direction, focus on the mainstream products, have their own distinctive product features, and segment the market.
Ji Mingzhu also put forward some specific ideas on how to improve the ability of science and technology innovation:
First, make full use of existing resources to research new edge products and adapt to multi-level market demand.
Existing resources are an intrinsic asset of an enterprise, and it makes sense to make reasonable use of it. For example, the company's motor production capacity is a very good resource, you can use the motor production equipment to produce some other types of mechatronic products, such as submersible mixers, submersible pushers, submersible aerators, or other wet power mixing. , conveying equipment.
Second, the old products are integrated and intelligently transformed.
Traditional single pump products can be modified and combined to become a new type of equipment, such as fire pumps, high-rise water pumps, drainage stations, etc., and can also modify the functions of traditional products, adding digital control, remote control, and metering control. , speed control, etc. become a more practical and advanced water supply and drainage device.
Third, the derivative series of products research.
The so-called derivation is the extension of product function and structure. It extends the single water supply and drainage, transportation and supercharging functions to the functional fields of mixing, flushing, cooling and heat exchange, and becomes a new product beyond the concept of the pump itself.
Fourth, the application of new materials and new processes.
The application of new materials is the most sensitive topic in the pump industry. With the rapid development of China's material industry, various engineering plastics, synthetic metal materials, surface treatment technology, etc. will bring revolutionary changes to the technical level of the pump industry, so we must always pay attention to the technological progress of the material industry, as early as possible Use some excellent new materials for the product.
The improvement of the level of mechanical manufacturing technology is directly related to the quality level of products, which is related to the advanced level of products; and new equipment, new methods and measuring methods directly affect the level and cost of products, such as the emerging industries in recent years. Lost foam casting, stretch forming technology, high speed automatic punching, image measurement, spectral analysis, etc.
Fifth, environmentally friendly products have potential markets.
Regardless of industrial agriculture or civilian use, environmentally friendly products will be the most promising. China's CDC has strict drinking water control standards, but our existing pump products can be said to not meet the requirements of drinking water, and the market demand for non-leakage and pollution-free pump products will become larger and larger. It is a development direction to improve the process, improve the structure, select better sealing materials, reduce leakage and reduce environmental pollution, such as various magnetic drive devices, hydraulic coupler devices, magnetic pumps, and shield pumps.
Sixth, the agricultural products have continuous demand.
Agriculture is the economic lifeline of a country. The agricultural machinery with good adaptability, economy and reliability certainly has a stable market. Therefore, the demand for various agricultural irrigation pumps, water-saving equipment, pumps for aquaculture, and domestic pressurized water supply devices will be It is continuous.
Seventh, energy conservation and new energy utilization have broad prospects.
According to statistics, the energy consumed by the pump and its supporting power can reach one-fourth of the total annual power generation. It can be seen how significant the significance of researching high-efficiency and energy-saving pump products is. Hebei Province has promoted the evaluation of energy-saving products for several years and received good social effects. The promotion and evaluation of energy-saving products in the pump industry has brought significant benefits to society and enterprises.
There are also many research topics worthy of research in the new energy use of the pump industry. For example, the light energy pump is a small feed pump driven by photovoltaic energy. The pneumatic pump is a kind of water pump with a small windmill, which can be widely used in grassland. , dam and remote areas.
Eighth, urban construction and civilian products are popular.
With the acceleration of the urbanization process, more and more equipment is needed for urban construction. The water supply, drainage, pressurization, gardening, rinsing, drainage, fire fighting, sewage treatment and other equipment will have market demand in many fields.