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[ China Agricultural Machinery Industry News ] On June 22nd, the signing ceremony of the joint venture and cooperation between Shandong Juming Group and the Italian Carraro Group was held in Beijing. The two sides jointly announced to the community that they signed a joint venture cooperation agreement and established AiGui Juming Agricultural Equipment Co., Ltd. to jointly enter the power machinery market and focus on building, intelligent and professional high-power tractor equipment R&D and manufacturing base. According to the needs of the development of the Chinese market, the joint venture company will focus on China's “three rural†resource allocation, strong alliance and complementary advantages, and jointly develop the Chinese market.
Shi Mingshan, General Manager of China Agricultural Development Group Co., Ltd., Liu Hui, Chairman of Juming, Cui Shoubo, General Manager, Tomaso Carraro, Vice Chairman of Carraro Group, and Mario Tolusso, Chief Financial Officer and Chairman of International Corporation of Carraro Group (Enrico Gomiello) attended the signing ceremony.
Juming and Carraro set up a joint venture to build a high-horsepower tractor production base
Sino-Italian agricultural machinery under the value identification
The past two years have been a very difficult period for the development of the agricultural machinery market. The domestic and international economic environment continued to be poor, the overall decline of the agricultural machinery market, coupled with the impact of various unfavorable factors, the golden period of agricultural machinery market development gradually passed, entering the low tide of development, especially the harvester market, corn machine, wheat machine and even There was a “slipping downhillâ€. However, Ju Ming withstood the pressure to develop products suitable for China's national conditions, suitable for the market and user needs, innovation and development, continuous breakthrough, still maintain a sustained and healthy development, harvest machinery to scale, economic benefits, market share to the nation The top three in the same industry, corn machine production and sales ranked.
Especially since the cooperation with Zhongnongfa Group, Ju Ming has been based on three “persistencesâ€: First, it insists on being close to the people, facing the market, serving the society and benefiting the people. What machinery is needed for farmers to develop machinery, what machinery is needed for the country to produce machinery. At present, the situation of simultaneous development and simultaneous operation of several series of products such as wheat machine, corn machine, soybean grain machine, silage machine, grain machine, baler, dryer, peanut machine and tractor has been formed. One of the production and manufacturing companies with a full range of products and a wide range of products. The second is to adhere to independent innovation, the combination of production, education and research, people-oriented, scientific management. Through independent development and introduction of advanced technologies at home and abroad, we will develop advanced agricultural machinery products suitable for China's national conditions, market needs, and farmers. We will continue to update and replace them at the forefront of the market, and develop a generation, a generation, and a reserve. The third is to adhere to the brand strategy, ensure product quality, and all after-sales service, and become used by the Chinese people. It has realized four major business strategy shifts from “from the back to the self-propelled machineâ€, “from the wheat machine to the corn machineâ€, “from harvesting machinery to power machineryâ€, “from a single production enterprise to the production of innovative trade-oriented enterprisesâ€. The key agricultural machinery and equipment manufacturing enterprises have become the agricultural machinery equipment manufacturers with great influence in China and a certain reputation abroad. Ju Ming is also striving to become a benchmark enterprise and a model enterprise for the reform and restructuring of the State-owned Assets Supervision and Administration Commission and the China Agricultural Development Group.
Chen Zhi, president of China Agricultural Machinery Industry Association, said in his speech on behalf of the three national prefix associations (China Agricultural Machinery Industry Association, China Agricultural Mechanization Association, China Agricultural Machinery Circulation Association) that Ju Ming is a very distinctive enterprise in the field of agricultural machinery manufacturing. Very large, but the variety is very rich; the foundation is not very strong, but the development is very tenacious; the product is not very high, but especially knows the user, very close to the market; the style is not very high-profile, but very solid.
The Carraro Group of Italy is a multinational group of non-road vehicle transmission systems and special tractors. It has manufacturing bases in Italy (4), India (2), China, Argentina and Brazil. As the world leader in the production of agricultural machinery, engineering machinery and environmentally-friendly transmission systems, the Carraro Group has advanced tractor key components and complete machine production technology, and has a manufacturing network all over the world. Carraro International SA, a direct partner of Ju Ming, is a wholly-owned subsidiary of CARRARO SPA.
The leaders of the Carraro Group said that the spirit of innovation, integrity, hard work and the outstanding achievements of the company have won high recognition from the company. The two sides began to contact since the end of 2015. After friendly, in-depth understanding, communication and consultation, they decided to jointly enter the power machinery market and establish a joint venture company.
Complementing the advantages and synergistically promoting the Chinese market business
According to reports, the joint venture established by the two parties through capital cooperation - Ai Ge Rui Ju Ming Agricultural Equipment Co., Ltd., 51% by Ju Ming Holdings, the remaining 49% of the shares held by Carraro International. The new company will be incorporated in Zibo City, Shandong Province, China, in accordance with Chinese law, and complete the construction of the new factory. The company's corporate governance team and corporate operations team are composed of high-quality professionals with rich experience in the agricultural machinery industry. The company will introduce advanced technologies around China's “three rural†resource allocation according to the needs of the Chinese market. Guide the development of high positions and promote China's business in an orderly manner. At the same time, taking advantage of the “Belt and Road†initiative to implement products, the European and American markets are concerned about China's agricultural machinery assembly and manufacturing, contributing to the development of China's and even the world's agricultural machinery industry.
After the cooperation, the two parties will integrate their respective advantages and establish a comprehensive integrated tractor assembly production line to improve the efficiency of the overall operation of the joint venture company, provide good and convenient localization services for the Chinese market, and create higher and more for both parties. value. This is also an important manifestation of strategic synergy and business synergy between the two parties, which will promote the allocation of their respective advantageous resources and achieve win-win development.
At the signing ceremony, the two parties jointly stated that the joint venture company will speed up the application of key components and core technologies of the tractor, especially the promotion of the Carraro full synchronizer shifting chassis system, the power shifting chassis system and the whole electrical control system. At the same time, according to market demand, we will develop and realize the localization of synchronizer tractors, new power shift tractors and orchard tractors, so that the product grades will be greatly improved, and the development will be large and intelligent, enhancing the competitive advantage of products. "Through technology upgrades and in-depth cooperation, it will surely bring favorable and far-reaching influence on the promotion of local machinery manufacturing, the development of the national agricultural machinery industry and the promotion of 'Made in China 2025'." Cui Shoubo, general manager of Juming said.
Build an internationally renowned power machinery product solution provider
In his speech, Cui Shoubo believes that during the "13th Five-Year Plan" period, the competition of agricultural machinery enterprises will be the competition of core competitiveness of agricultural machinery enterprise management, technology research and development, and financial strength; marketing competition will shift to product competition, large-scale, differentiated products. It will become the new darling; business and profit model innovation will become a weapon of market competition; a group of small and backward enterprises will become history, and truly powerful enterprises will dominate the future market; the growth rate of agricultural machinery will slow down and the sales of agricultural machinery will continue to be compressed.
"The survival of the fittest, at the turning point in the development of the agricultural machinery market, some enterprises may become winners, while others are difficult to escape the fate of being eliminated. This requires us agricultural machinery enterprises from the mechanism, concept to mentality, and model innovation technology management marketing Wait, there must be a transformation of the transformation," Cui Shoubo said.
Ju Ming said that the agricultural machinery industry is still a sunrise industry with great development space and prospects. During the 13th Five-Year Plan period, Ju Ming will steadily develop enterprises based on grain harvesters and corn harvesters; expand the field of power machinery with large-scale and garden tractors as the fulcrum; take silage machines and corn grain machines as entry points. Gradually expand the field of animal husbandry equipment and food drying, and pay close attention to the development of harvest technology of rhizome crops, and timely develop the economic crop harvesting machines such as green onions, potatoes, sugar cane, sisal and oil peas, and gradually establish the whole mechanized products of major crops. Industry chain.
Specific to power machinery, both parties agreed that the technical roadmap for agricultural equipment in "Made in China 2025" will point the way for the development of power machinery in the next 10 years. China will vigorously develop new high-power tractors, especially power-shift tractors. The main variable speed electric control, the main clutch electro-hydraulic control of the continuously variable transmission tractor, and realize the domestic localization of the key components such as the transmission system and the control system. The Sino-Italian joint venture cooperation with power machinery as the platform will be guided by the national “13th Five-Year†development strategy. In accordance with the specific requirements of agricultural machinery development planning, we will use our technological advantages, resource advantages and capital advantages to learn from the global advanced. Tractor manufacturing technology, the introduction of the development of synchronizer tractors, new power shift tractors and orchard tractors, further integration of the upper, middle and lower reaches of the power machinery industry chain, and strive to make the joint venture company into the top 5 of China's power machinery industry within 3 years, becoming " A leading domestic and internationally renowned supplier of power machinery products.
Two years ago, Ju Ming achieved strategic cooperation with China's large agricultural central enterprise China Agricultural Development Group and became a member of the central enterprises. Two years later, Ju Ming realized a joint venture with the world's agricultural machinery manufacturer Carrara Group of Italy to form a joint venture company. From the domestic to the international, it shows the strength and speed of the development of Ju Ming. Many industry insiders expressed their optimism and optimism about the cooperation between Ju Ming and Carraro in an interview. Chen Zhi, president of the China Agricultural Machinery Industry Association, said that the establishment of a joint venture company by both parties is worth looking forward to. It is hoped that the two sides will complement each other, cooperate sincerely, and achieve fruitful results.