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The United States banned incandescent lamps, causing LED heat, but also need to strengthen the body to repair internal strength? Hongli Optoelectronics urgently called the e-commerce provider, it is worthwhile to reflect on the e-commerce business to stay? Zhongshan lighting patent insurance escort, but also need to have patents in hand; the market's decisive win is also in the brand marketing.
Multiple benefits to boost LED concept stocks against the market Yangwei physical fitness to cultivate quality internal forces Recently, the United States announced that it will start to stop selling incandescent lamps on the New Year's Day in 2014, which is not good for LED lighting. Incandescent lamps have always been the roadblock for the promotion of LED lighting. The US forced the ban on incandescent lamps, which undoubtedly kicked out strong enemies for LED lighting. In the future, LED lighting has a bright future. As soon as this news came out, the major LED concept stocks in China were moving and the trend was stronger.
The favorable policy is a catalyst for the development of the LED industry. In the domestic LED market, the difficult gold rush road has always lacked the support and help of foreign governments. However, LED enterprises should understand that the LED development is always lacking. It is not a policy. All kinds of favorable policies are uninterrupted. What is lacking is quality and technology. The last rice that crushes a camel is definitely its own internal force. If the internal force is not enough, it is often precarious. Even if there is instant prosperity, it is like a short-lived.
Nowadays, LED development has entered a new stage of development. LED companies should strengthen their internal strengths, strengthen their physical fitness, win the status of lighting and rivers with the quality that consumers trust, and win the global applause with advanced first-class technology.
On New Year's Day, the United States will ban 40-watt and 60-watt incandescent lamps and wave goodbye to incandescent applause. Welcome LED
As the times continue to advance, people's requirements for quality of life and environmental quality are constantly improving, so they have been eliminated. Elimination is because things no longer meet the trend of the times, and need to withdraw from the historical stage, but such things must have left a strong stroke in the history of the river, is an important memory. Incandescent lamps are such a thing. It was born under Edison. It is the first revolution in the field of optics. It has been with humans for more than 100 years. Elimination is its final destination.
This move by the United States will also become the vane of the elimination of incandescent lamps in other countries in the world, at least by sending a new signal. Today, countries such as China, South Korea and Australia will completely ban incandescent lamps and extend the regulation of incandescent lamps from existing industrial applications to residential indoor lighting.
The replacement lighting caused by the global ban on incandescent lamps will create huge market demand for energy-saving lamps and LED lamps, and will also cause exports to become the driving force for the rapid growth of the domestic LED lighting industry. This is beyond doubt.
Laughing and waving goodbye to incandescent lights, applause welcomes the dawn of LED lighting. Even though the doubts and criticisms of LED lighting have never stopped in these years, the vitality of LED lighting can not be ignored, and the lighting industry will also become more and more energetic, such as a round of Chaoyang.
Hongli Optoelectronics suspended the Tmall Mall lighting store to avoid the online and offline conflicts. The emergency brakes stopped the risk and won the roundabout eleven, the outstanding achievements of lighting e-commerce, once again pushed the e-commerce channel to the craze, Wang Jianlin and Ma Yun The hunger of 100 million yuan in business has been a topic for e-commerce. In the past two years, e-commerce companies in the cloud have enjoyed the pursuit and competition from various companies. However, recently, Hongli Optoelectronics has braked urgently under a good situation, and stopped the Ledia Lighting Store in Tmall Mall. The reason given is to avoid some LED lighting products online and offline sales.
From the emergency stop of Hongli Optoelectronics, we saw the rationality of Hongli Optoelectronics. Lighting companies can not go to e-commerce, how to go e-commerce? This long-standing problem that has been lingering in lighting has so far only been ambiguous. Many people did not think clearly and stepped into the e-commerce. As a result, eating chicken did not turn into anti-corrosion, online sales were unsatisfactory, and offline sales were shocked.
We want to cheer for Hongli Optoelectronics' emergency brakes, because it knows how to advance and retreat, and also gives other companies in the industry a wake-up call. If you want to know how to effectively cooperate with online and offline products, you can test the water and electricity business. Otherwise, the performance will be reversed and the reputation will be damaged. I believe that this is something that companies that do not want to see.
The fine and professional PK is the best way to capture the industry's survival model. The profit model of the brand is the key to attracting dealers. This year, some of the finer and more specialized LED companies are better than some of the big and whole enterprises. This is reflected in the profit and product inventory this year. on. Many channel vendors dare to stock up on LED stereotypes. Because LED fluorescent tubes, LED downlights, LED ceiling lamps and other stereotyped products have not changed much, businesses are not selling, so LED fluorescent tubes, LED downlights, LED ceiling lamps, etc. Small and medium-sized enterprises that are specialized in sub-fields have advantages. Large and full-scale enterprises must have all kinds of inventory, otherwise, when the channel dealers want goods, if they can't get out of the goods, then the customer may be lost. However, many large and full-enterprise stocks are not in this year. Especially large.
As the lighting marketing researcher said, it is not a product of the category that attracts dealers to stock up. The product's profit model is the focus of really attracting dealers. The author believes that this is not bad, whether it is a small but specialized or large and comprehensive enterprise, the product category will not be far apart, only the profitable brand-effect enterprise products will attract dealers.
The patent insurance insurance pilot project started with patent insurance and patents in the hands of the first lighting patent insurance in the hands of the mountain lighting, which is undoubtedly not an exciting news for the lighting industry. This means that the protection of intellectual property has another layer of protection.
Patent insurance has entered the eyes of the nationals in just a few years. In 2012, it began to be piloted in some cities. In May, the first national patent insurance was issued. As of now, it has not been widely used throughout the country. The purpose of patent insurance is to help companies reduce their own litigation costs in the event of patent infringement and alleviate the risks caused by intellectual property disputes. As is known to all, patent litigation generally lasts for a long time, the litigation costs are extremely high, and even if a large amount of litigation costs are paid, it may still be lost, which makes some patentees have to give up their rights. Under this circumstance, the introduction of patent infringement insurance mechanism, by safeguarding the rights of patent holders, is conducive to maintaining the authority and seriousness of the patent system.
Undoubtedly, the implementation of lighting patent insurance will further reduce the cost of safeguarding rights, raise the awareness of intellectual property protection of small and medium-sized micro-lighting enterprises, and promote the benign competition and innovative development of the industry. In recent years, LED lighting companies have shown a blowout trend, but there are not many companies that have made breakthroughs in core technologies and patents. This not only makes the market for patent insurance somewhat embarrassing, but also is not conducive to the long-term development of the industry. With the rapid expansion of the industry scale, lighting companies should cultivate their internal strengths. Only by holding the core technology and enriching the patents can they occupy a larger market.
Dialogue with Op: See how traditional big crickets cope with the transformation of e-commerce to seize the first opportunity to win the market. This year, LED lighting ushered in a full launch year, but also ushered in the industry revolutionary wave, this is an opportunity and danger In the same period, are you really ready to face such a raging market?
In 2013, various companies in the industry suffered from a series of problems such as product homogenization, low price, channel development, overcapacity, and structural adjustment. Blind or slow changes have caused many companies to die on the beach. Therefore, traditional lighting Vendors must be mindful and fully prepared for a comprehensive transformation in mind, strategy, and action.
The LED era is an era of rapid renewal. It is no exaggeration to say that a batch of new products may just be available, and more cutting-edge technologies have already been put into production in the next second. This not only requires enterprises to have comprehensive control of market needs and inventory control. The ability to more require random strain and the ability to occupy the front. Doing things faster, the early birds have insects to eat, just like the development of e-commerce channels, the reason why Oupu can achieve results, not only because of its solid traditional market foundation, but also reflects its ability to make things faster and faster. Not only the development of new channels, but also the product development and production needs to be at the forefront of the market, so that we can control the price, win the market, and make the most rapid and comprehensive upgrade from the inside and the outside.