The accelerated development of modern science and technology has promoted the traditional media to go through the era of “lead and fire”, “light and electricity”, and accelerate the entry into the Internet era characterized by “number and network”. The innovative application of technology business is the key force driving the transformation and upgrading of the media and leading the development of media integration; refactoring the way of news dissemination, improving the user experience of media; innovating the production mode of media content and improving the efficiency of media production. Giving full play to the key role of the new generation of information and communication technologies and services in leading and supporting the development of media convergence is of far-reaching significance for grasping the changes in media communication methods, harnessing the ecology of online public opinion, and occupying the commanding heights of information dissemination.

In recent years, under the correct leadership of the Party Central Committee and the State Council, with the cooperation of relevant departments, the Ministry of Industry and Information Technology has seized the opportunity of industrial integration and transformation, accelerated the integration of the three networks, implemented the “Broadband China” strategy, and vigorously developed the mobile Internet. Emerging industries such as big data and cloud computing have laid a technical foundation for media integration and development.

In the new era and the new situation, we will conscientiously implement the series of major decision-making arrangements of the Party Central Committee and the spirit of the important speeches of General Secretary Xi Jinping, comprehensively deepen reforms, innovate ideas, improve measures, focus on technological frontiers, aim at development trends, and constantly Leading and promoting media convergence development with innovative applications in technology business.

Fully implement the "Broadband China" strategy and advance the network infrastructure. Media convergence development must be based on a high-speed and reliable network. In the next step, we will follow the "Broadband China" strategy, focus on the huge business needs of future media integration development, and plan ahead and accelerate the construction of broadband, converged, ubiquitous and secure next-generation national information infrastructure.

Coordinate the development of converged services and promote the widespread adoption of converged media. The trend of integration of traditional media and emerging media provides opportunities for cross-industry and cross-disciplinary integrated services, and continues to create new formats for converged media. We will actively promote the development of converged media. On the one hand, we will encourage telecom companies, Internet companies, terminal manufacturers and media organizations to cooperate intensively, and promote the popularization of media applications with new technologies and new applications such as mobile Internet and smart terminals, and standardize application stores and media customers. Terminal applications such as mobile phones and mobile browsers will further strengthen and improve the management of the Internet industry, so as to facilitate the media to further expand its influence through platforms such as networks and mobile terminals. On the other hand, it will vigorously promote the development of converged services, promote triple play in the country, promote the development of IPTV, network video, mobile video and other related industries, and encourage enterprises to develop new formats such as Internet TV and multi-screen interaction, and continue to expand the audiovisual media industry.

Technological progress is the leading force in the development of media convergence. On the whole, China's key technology independent innovation capability is still not strong. Promoting technology R&D and promotion has always been our key task. We need to focus on strengthening our autonomy and supporting key breakthroughs; we will improve our service capabilities around key links.

In recent years, cooperation between telecommunications companies, Internet companies and media organizations has made gratifying progress, and a good situation of complementary advantages is gradually taking shape. Building a national-level new media group is not only the strategic direction put forward by the Party Central Committee, but also an inevitable choice for enterprises to "go to the top." In the next step, on the one hand, we will encourage strong alliances and support the creation of several new media groups with strong communication, credibility and influence, and form a modern communication system with three-dimensional, diverse and integrated development. On the other hand, it will continue to support enterprises to carry out business model innovation, technological means innovation, internal process reorganization, to reform the release potential; support traditional media companies to expand their influence through mergers and acquisitions of Internet companies and new media platforms.

- excerpt from the upcoming book, "the first year of integration - Chinese media convergence Annual Report (2014)" Author: Minister of Industry and Information Technology Miao Wei

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