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Talking about the industry's cold winter Nowadays, the lighting and electrician industry generally feels that it encounters the industry's winter. This is just like Wu Wenfeng, president of the Guangdong Lighting Association. The industry's winter is not a market recession and contraction, but a structural problem of the industry. In fact, not only the lighting and electrician industry has entered the cold winter, but other industries such as real estate are also experiencing a cold winter, which is related to the national economic environment. In the face of fiercely competitive markets, companies with brand awareness and scale strength still maintain growth, while SMEs lacking core advantages are eliminated. This is the normal pattern of industry development. Wu Jinbiao, president of Guangdong Jinli Group and president of Shunde District Lighting Association of Foshan City, talked about the development of Shunde old companies in Shunde with advantages in product development and sales channels, such as members of Shunde District Lighting and Electrician Association, which are the pillars of Shunde Lighting Electrician Industry. The development is more stable and healthy. We have seen that the lighting and electrician market has not contracted. The strength of the Shunde area is still very active and maintains a large growth rate. In the past ten years, the state promoted green and environmentally-friendly lighting, and Shunde enterprises began strategic layout early and began industrial transformation and upgrading. Compared with the rapid development in the past, Shunde has entered the industrial adjustment period. Due to the high expectations of Shunde enterprises and the too early and excessive investment, the development of Shunde enterprises is now more difficult. I believe that in 2016, Shunde's lighting and electrician industry is still in an adjustment period, and it is estimated that it will be after 2017. Talking about industrial adjustment Although the entry barrier for the lighting and electric industry is low, companies lacking technology or brand are more likely to be eliminated by the industry and the market. Nowadays, during the industrial adjustment period, Shunde lighting and electrician enterprises should make full use of the original advantageous resources, actively adjust the development strategy, and expand and develop in the fierce market competition. I suggest that on the one hand, Shunde lighting electrician enterprises should actively adjust the internal structure of the enterprise to better adapt to the current market economy and industry development; on the other hand, clearly define product positioning and develop its own distinctive products. In the industrial adjustment period, enterprises can only make major breakthroughs in the next year or two and stand out in the industry and market by actively adjusting their strategies and seeking innovative development.