Change the thinking of "What orders come and what to do"
“After the transformation, I discovered that one key point is to stabilize my quality and develop new styles every year to drive guests. It will be possible to grow every year. The important thing is that he can take my products out smoothly. To make money, he wouldn’t go away,†said Li Changjing, general manager of Foshan Nanhai Siweiya Glass Co., Ltd.
Interpretation: From 2007, Li Changjing decided to find the right to speak for his factory. He believes that it is not possible to blindly manufacture and manufacture, and it is necessary to care about what the end consumer needs. To achieve this, we must first get rid of the traditional processing mode, the manufacturer needs to change the "what order to do what" thinking, if a company launched a new product with the market difference, then the price and profit will High, this will get rid of the doom that passively waits for the profit to be compressed.
Doing the details will not increase the cost
“If you want to be a brand in China, don’t just stare at the price, but first do a good job of quality and the brand will do it, because the Chinese people are now concerned about product quality and after-sales service. When the time is ripe, your brand value is better than Others are high, even if you are more than 1,000 yuan a person is not a problem. "He Jinjun, chairman of Jinhua City, Ike Power Technology Co., Ltd. said.
Interpretation: Today, He Mengjun no longer pays attention to the issues of “what to do†and “how much to sell†in the industry. According to He Mengjun, the cost of the company is high and the configuration will be correspondingly high. If this is done, the details are done. In a sense, the details will not increase much in terms of cost. It is only a matter of management and consciousness. The combination of the two is of high quality and the products can be established in the European and American markets.
Occupying the target market cannot be taken for granted
"To open up the international market, there are far more advanced machines in the world than we need. We need to dig into the target market and study the needs of the target market seriously. Then we can truly capture the target market quickly." Deputy General Manager, Hangzhou Qianjiang Compressor Co., Ltd. Pan Shaoju said.
Interpretation: Through exhibitions and online publicity, Pan Shaoju recently received an order from a Russian company. After a series of negotiations, he finally had an intention of cooperation. The buyer requested the product to be tested first. Pan Shaoju was always full of confidence. However, one week after the sample was shipped, the buyer replied, “Your product moisture indicator does not meet the requirements.â€
In order to solve the problem, Pan Shaoju immediately decided to go to Russia with the leadership of the technical and quality control department. When he arrived in the area, he discovered that the weather in Russia was cold. The methods and standards for detecting water were different from the current requirements in China. The water produced was not the same as in China, which caused a difference in cognition. No one was busy, Pan Shaoju and the technical team made timely adjustments and finally signed the order.