A message that should have been widely publicized has recently been played in a low-key manner within Suzuki. The reporter confirmed last week from Suzuki China that after just one and a half years, Suzuki China changed hands again. At the same time as the personnel changes, the new car Kazansi, which is highly valued by Suzuki, also has a dismal sale. After the desire to form a new joint venture company was broken by Changan, Suzuki Motors of Japan had already cancelled its office in China.
It is understood that before Suzuki China moved to Shanghai in the south, the Beijing office near Beijing’s Sanyuan Bridge has been the hub for Suzuki Motor’s docking of government departments in China and the overall management of the Chinese market. However, due to the recent development of Suzuki's development in China, especially after the strong confrontation with Chang'an cooperation, Suzuki’s office in China gradually lost its management rights and eventually encountered revocation.
“In fact, revocation of the office is a trend. Not only Suzuki, but now Toyota, Nissan, and other companies have canceled the offices.†Suzuki Motor’s related person explained that after the office is cancelled, Suzuki will be full. Play a functional role for Suzuki China and various joint venture companies.
Coincidentally, Suzuki China also suffered a personnel change this month. Chairman and general manager Suzuki Hiroshi of Suzuki (China) Investment Co., Ltd., who only took office for one and a half years, left the company at the end of last month. The new successor was Yamamoto Kron, who was dispatched by Suzuki. It is reported that Yamamoto Kron quietly took office last week. According to media analysis, the main reason leading to Suzuki's coaching change was the dismal sales of Suzuki's first midsize sedan, Kai Zexi, who had introduced the Chinese market. It is reported that since the listing of the market for five months, the car has sold less than 50 vehicles in the Beijing market, and Suzuki has had a high expectation of the car before, and had hoped that the annual sales volume could reach 10,000 vehicles.
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