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On January 30th, on the fifth day of the Lunar New Year, when most people were still immersed in the festive atmosphere of the traditional Lunar New Year, and gathered with friends and family to reunite with each other, employees of Chery Automobile Company and Beiqi Foton Mengpak Plant But it is working overtime, fighting in the production line.
Since the second half of 2008, the global auto industry has continued to slump and demand has shrunk dramatically.
Therefore, for the automobile industry facing double economic winters and cold weather, the situation of such full-load production may not be common. The opening of the Chery and Foton cars has given a good start to boosting confidence and boosting morale for the Year of the Ox.
Advantageous policy highlights the advantages of small-displacement vehicles
The reporter learned from a number of 4S shops that the customer who looked at the car before and after the Spring Festival was from a small displacement car with 1.6L or less. It is understood that with the implementation of the new fuel tax on January 1 and the implementation of the new policy on automobile purchase tax on January 20, the domestic automobile market will to consume will significantly increase. Due to the Spring Festival and the timely introduction of the "two governments," many consumers who buy coins to buy are focused on buying, resulting in some of the hot-selling, small-displacement models that are almost sold out of stock.
Chery Automobile, which relied on small-displacement cars to cross the domestic automobile market, also tasted the sweetness. According to the latest statistics from Chery Automobile, as of the end of January this year, the actual sales of the Chery Automobile market reached 35,000 vehicles.
The reporter learned from a Chery dealership that the newly-listed Chery A3 has attracted many consumers to stop and has a strong intention to purchase a car. Jin Yibo, assistant general manager of Chery Automobile Co., said that Chery’s full range of models are very popular, especially small-displacement vehicles of 1.6 liters or less are favored by consumers, and sales have reached 1500-day in consecutive days during New Year’s Day. 2000 vehicles, meanwhile, set a record of selling nearly 3,000 vehicles on the highest day. The demand for products was in short supply, causing factories to catch up and sales offices to be out of stock.
For the good situation in the production and sales of small-displacement vehicles during the New Year's Day and Spring Festival, Jin Yubo believes that the new fuel tax and auto purchase tax adjustment policies have been introduced in succession, making Chery Automobile's advantages prominent. First of all, the economic downturn in 2008 made consumers' purchases more rational and began to shift to small-displacement vehicles. Chery's main models are all 1.6L and below displacement models. The average displacement of each brand is about 1.2L. The industry's small-displacement model is the most comprehensive and the industry's dual advantages of the lowest displacement. Secondly, whether it is Chery QQ, the new Cowin 500,000 market, or the A5, Tiggo 3's comfortable performance, or A1, A3's international route, all make consumers greatly enhance the recognition and trust of the Chery brand Degree, the terminal sales market formed a strong sales situation. In addition, during the New Year's Day to the Spring Festival each year, the sales of cars are expected to increase. Many consumers will choose to purchase family cars at this time. This year is no exception. "The introduction of favorable policies is exactly in sync with the peak season of automobile sales at the end of the year, which directly stimulated the rebound of the auto market. With the gradual infiltration of the New Deal and marketing policies, the advantages of Chery Automobile will become more prominent," added Jin.
Commercial vehicle development optimistic companies race against time to catch orders
As a rule, there will be a small upsurge of sales in the commercial vehicle market after the Chinese New Year. Government departments, small and medium-sized enterprises, and individuals purchasing commercial vehicles will often focus on this period of time. The reporter learned from Foton Motor Company that on the fifth day of the Lunar New Year, the workers at the Mengpak factory of the Shahe factory of Beiqi Foton Motor Co., Ltd. had already finished their vacation due to production needs, and started to work overtime to work on the frontline. It is understood that as early as years ago, the Mengpak factory had already completed the mobilization work for overtime work after the holiday, and actively organized the supply of spare parts to ensure the supply of raw materials to ensure that the production line would be able to reach full capacity at the first time after the holiday. Bow to meet the needs of efficient operation.
The reason why the factory has to race against the seconds during the Lunar New Year to ensure the production rhythm is mainly due to the phenomenon of product shortage in the domestic terminal market. In response to sudden explosive growth in demand for orders, workers have been busy since the end of last year.
In addition, according to related staff from the West Asia North Africa team of Foton Motor Overseas Division, overseas sales have also brought large orders. Since January of this year, Foton Motors has only the brand of light passenger landscape, and there are more than 700 orders for orders in Iraq. The person in charge of Foton Motor Co., Ltd. frankly stated to the reporter: “The sudden increase in demand for orders requires that factories adjust their productivity and management, and at the same time ensure the high quality of the products. Therefore, overtime is added to maintain the beats of production to meet the follow-up requirements. Order production is required."
In 2008, the commercial vehicle market was greatly affected by the macro environment. According to the latest statistics, commercial vehicles produced a total of 2,607,400 vehicles and 2,624,900 vehicles, an increase of only 4.24% and 5.25% year-on-year. However, under such circumstances, the scenery of the “troika†known as the Foton passenger car and Mengpak’s excellent performance in both the domestic and foreign markets all exhibited a strong sales situation. Since entering the year of 2009, there have been shortages of distributors and supply of products in places such as Guangdong, Zhejiang, Jiangsu and Shandong.
Zhao Jingguang, spokesperson of Foton Motor Group, said that in the economic crisis, Foton passenger vehicles have not only been largely affected, but have been adverse to the market, which is not only related to the excellent quality of Foton Motor and the precise positioning of its products. , And from the side proved that the quality, cost-effectiveness and market competitiveness of Foton passenger cars further highlighted, has won the recognition of consumers. At the same time, Zhao Jingguang said that this is inseparable from the continuous improvement in production methods, quality control, cost control and marketing models of Foton Motor.
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