At present, domestic LED lighting companies are in a very critical period. On the one hand, with the global energy crisis and the worsening of the environment, governments have greatly supported the LED technology as the fourth-generation light source. Coupled with the maturity of LED technology, LED lighting has replaced the trend of traditional energy-saving lamps. Has become a consensus. This means that LED lighting companies are facing a very huge market. However, on the other hand, the domestic LED industry standards are missing, and the entire market is highly competitive and disorderly. The current technology can develop a 10W LED bulb lamp product, completely replacing the 100W incandescent lamp. The era of LED lighting replacing traditional lighting has arrived. However, the domestic LED lighting market is still in a state of low price competition to a large extent, and there is still a lag effect. Perhaps within 3-5 years, the market conditions for domestic LEDs entering thousands of households will be basically improved, such as industry testing standards, macro policies, industrial chain maturity, and performance indicators. At that time, the LED industry will face a cruel reshuffle. In the face of such a fierce competitive environment, what are the primary factors for the survival and development of enterprises? Product, brand or technology? However, when it comes to brand building, most companies will put the brand building function within the marketing system and treat it as a supporting role. But to some extent, the product represents the brand. Products are the origin and foundation of the brand. To ensure good product quality and increase the added value of the brand as much as possible, is the foundation of brand building. To lay a good foundation for this, we can cultivate the credit recognition of consumers. LED lighting is different from traditional lighting, and its quality is very different. High-quality LED lighting products with high luminous efficiency, low power, no stroboscopic, energy saving and long life, meet the user's needs for light distribution, brightness, color temperature, color rendering index, heat dissipation, etc. After the test of time, it will form a good brand effect. Inferior and low-cost LED lighting products are only able to illuminate, with low luminous efficiency, fast light decay, frequent stroboscopic, short life, and the overall quality level is not as good as traditional lamps. These products, despite their low price, will surely Being eliminated, the brand effect is simply impossible to talk about. With the rational return of consumers, they will pay more attention to cost performance, instead of simply looking at the price, they will choose real energy-saving lighting products and corporate brands that provide professional services. The development of the LED lighting industry over the years proves that LED lamps are one of the most ideal lighting tools for human beings. LED lighting has beautified the world and has penetrated into various fields of human life. However, LED lighting technology also needs constant innovation, continuous development of new technologies, new materials, new processes, new products to meet the growing demand. The LED industry needs to achieve high efficiency and low cost in technological innovation, and it needs new design thinking to obtain new materials and new architecture. Technological innovation brings new weather and new life to LED lighting. In summary, only by producing products with core competitiveness can an enterprise stand out as an outstanding leadership brand in an increasingly competitive environment, and how to create better products depends on technology. Therefore, if we want to strengthen and expand our business, we must uphold the tenet of “Credit First, Quality First, Customer First, Service First”. We will continue to strengthen our core technology research and development capabilities and innovation capabilities, and improve product quality. To provide consumers with more cost-effective products to meet market demand.