In the first half of 2014, FAW's market share reached 37.2%, an increase of 2% year-on-year. On the engine side, the proportion of Xichai's six-cylinder machine increased by 0.7 percentage points, of which Aowei's product sales volume was close to 60,000 units, accounting for 32% of the total sales volume. The country's four-engine sales exceeded 20,000 units. Each rising figure is derived from hard work and hard work behind the FAW Xichai. Behind each honor is also derived from the consistent management of the Xichei people. Honor: 2 million "out of" quality assurance The rising sales volume of the market cannot be separated from the high quality assurance of the products. The quality of Xichai can be glimpsed from the 2 million kilometer non-overhaul appraisal conference and 600,000 off-line ceremony held recently. Xing Min, executive vice chairman and secretary-general of the China Internal Combustion Engine Association, commented on the Aowei machine: "As a national brand Aowei engine evaluated by the Ministry of Industry and Information Technology, the company not only currently leads the industry in engine technology, but also has the ability for sustainable development. The design of Xichai Both capacity and manufacturing capacity have 2 million kilometers of no major repairs, which means that Xichai can create a world-class brand, and Aowei phenomenon shows that China's internal combustion engine industry will have great development." FAW Xichai is an important part of the strategic chain of commercial vehicles of FAW Group. Through the development concept of independent research and development and open cooperation, Xichai Power is growing into a national leading diesel engine power brand that serves the world. As a manufacturer of liberation of heavy-duty diesel engines, the construction of a new base for Xichai has already invested more than 2 billion yuan, and the Group's investment in the Huishan base totals more than 4 billion yuan. In the eleven years after the Aowei engine went offline, it produced 600,000 units. The technology of the engine was from the original 8-liter 9-liter machine, and it has reached 13 machines in 11 machines. The product layout is full of series and continues to progress. It is also used in the later period of liberation. Big and strong laid a very good foundation. The responsible person said that FAW Xichai is seeking innovation in technology and management, and firmly maintains the high-end quality of its products, focusing on “Five†"Improve" to conscientiously implement the new requirements of the quality promotion conference "changing concepts, breaking the routine, and observing quality in an iron fist," setting quality goals, breaking through management difficulties, and pushing forward the quality leadership strategy, and ensuring the link between current production and quality control. The quality of physical products continues to increase. Especially in the construction of the quality traceability system, the two-dimensional code has been extended from key components to accessories and complete machines. This series of measures has ensured the consistently high quality of Xichai products. The 200,000-kilometer unrepaired engine with 600,000 downlines also marks the quality of domestic independent brand engines reaching the world's leading level. At the same time, it forms a good foundation for Chinese independent brands to build world-renowned brands. Win-win: Drive Engine Sales with Engine Brand In the case of sales growth in the Xizhai market, the Aowei 11-litre aircraft matched the liberation biggest bright spot product J6 and maintained its leading domestic market share. In the survey of satisfaction, Aowei ranked 11th in China, and it truly fulfilled the requirement of “lead by the engine brand to drive the vehicle sales†proposed by the leaders of FAW Group, becoming the mainstay of the domestic heavy truck market's own brand to compete with international brands. Since 2014, the market share of FAW Xicui Aowei's engines has risen rapidly. In particular, Aowei's 11-liter engine has accounted for over 50% of the domestic sales of this engine. The trucks and buses that are matched with Aowei diesel engines not only sell well in China, but also are exported to Russia, Kazakhstan, Vietnam, South Africa, South America, and more than 20 countries. They are very popular among users at home and abroad. At the same time, FAW Xichai was able to keep up with the national motor vehicle emission standard upgrade process and receive first, using high quality products to support the implementation of national environmental protection policy standards. Up to now, the sales volume of the four liberation countries’ product markets has exceeded 50,000 units, which to a certain extent benefited from the strong guarantee of Xichai’s State IV technology. Jingqing Jing, the general manager of FAW Jiefang Sales Co., Ltd., said in an interview at the no-repair workshop for 2 million kilometers of Xiechai that the liberation of Aowei series products has been continuing to go high since the beginning of 2013, and even the country has seen a hot sale. From January to May 2014, it achieved a year-on-year growth of 22%, of which Aowei's 11-liter machine sales increased by 86% year-on-year, and Aowei provided a strong boost and support for the liberation of vehicle growth. Around the five technical platforms “energy saving, emission reduction, reliable durability, safety and comfort, electronic intelligence, new process and new materialsâ€, FAW Xichai has continuously improved its technological innovation capabilities. In the first half of this year, Xichai completed the development of L, M and N dedicated natural gas engines for natural gas products; on non-road products, it achieved breakthroughs in high-end models in non-road areas and further expanded the product system for complete vehicles. Assist the entire vehicle in the market share increase. Trust: building a core service brand Since the first year of FAW Xichai brand construction in 2011, Xichai has spared no effort in brand building. In 2013, we outlined the grand blueprint of corporate brand building with a comprehensive view of the atmosphere, and built a service brand as an important part of corporate brand building. We started from the perspectives of service skills, prices, accessories, attitudes, and service timelines to promote all dimensions. , To try to bring real benefits to customers, with "superb, lean, sincere" brand value appeal point of view, all-round construction of "core services" brand. The introduction of the meticulous core service brand has deepened the support and trust of users for Xichai products. In the face of the current state-four market, Xichai has planned in advance to meet the service guarantees after the promotion of the Fourth National Product Market through various channels such as technical training and parts supply to ensure that Xichai Guosi’s products can quickly occupy the market. At the same time, in order to ensure the quality of Xichai State IV technical training, Xichai trainers continue to explore during the training practice, summarize effective training methods, and achieve unified, standardized, and streamlined training, and follow the theory to explain the practical operation. Students evaluate three fixed processes for implementation. During the training process, the video and trainers explained, practiced, and learned the training manual materials to ensure that the training process is controllable and operable, and effectively improve the training efficiency. Combining with the flow of products from market countries, Xichai also carried out targeted training to meet the needs of supporting vehicle manufacturers, and cooperated with vehicle manufacturers to carry out the national IV technical training on the internal personnel and service stations of the entire vehicle factory and train through multiple channels. To meet the needs of the country's four services, and to "provide core services" to support the promotion of the Fourth National Product. Xichai has truly achieved a constancy in its service brand construction. In the first half of this year, Xichai completed a total of 57 training courses at the national level and accumulated 633 training hours. The secondary training has trained a total of 471 courses. The cumulative training time was 1552.5 hours and the number of trainees exceeded 3,000. With the dual guarantee of quality and service, FAW Xichai products are gaining wider and wider recognition. At the same time, with its economical, practical, low-cost, safe and powerful brand image, Xichai has also won a good reputation in the market. It is also considered by more and more manufacturers and users as a synonym for “high-end powerâ€. With the advancement of reliability engineering and fine engineering, Xichai products will continue to advance and provide a good foundation for China's own brands to build world-renowned brands. 
Aowei Engine 2 million kilometers no overhaul appraisal conference and 600,000 offline ceremony 
Aowei power smart and efficient 
"Superb lean and sincere" service concept