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In 2016, after the LED industry experienced the reshuffle period, the industry also showed signs of recovery. From this, we saw that many companies have grown stronger in their own fields, not only expanding their domestic market share, but also continuously attacking overseas markets. Behind these companies, their helm is indispensable. Some of them have always been the focus of the industry, and some people have a group of people standing in the forefront than all walks of life. They are all in the changing times, leading and promoting the development of the industry. And made a lot of blushing people. In 2016, after the LED industry experienced the reshuffle period, the industry also showed signs of recovery. From this, we saw that many companies have grown stronger in their own fields, not only expanding their domestic market share, but also continuously attacking overseas markets. Behind these companies, their helm is indispensable. Some of them have always been the focus of the industry, while others have moved from behind the scenes to the front of the stage in a low-key manner, which has attracted the attention of the industry. Some of them are always able to speak amazingly, insightful and incisive; others are calm and simple, but they are classic; others are not said to be, and they are the key to the industry. In this paper, the author lists the opinions and opinions of the top ten key figures in the LED industry in 2016, and how they view the development of the industry and enterprises, so that the majority of practitioners can learn from them. Chairman of Wang Yaohai Op Lighting Co., Ltd.: Wang Yaohai, Zhejiang Jinyun, founded Zhongshan Luming Electric Co., Ltd. in Zhongshan, Guangdong Province in 1996. In 1999, it changed its name to Op Lighting, and officially promoted Op Lighting brand in the country. Marketing, get rid of the traditional marketing model of the former store and the factory, and set an example in the industry. On August 19th, 2016, its leading Op Lighting was successfully listed. Opinion: Faced with the wind, you have to choose your own. From the small factory of 8 people, to the annual sales of more than 4 billion yuan today, the growth of Op, in Wang Yaohai’s view, is more of an unforgettable heart. Perseverance. Remarks: 1. Opto's today is not the goal, it is the result 2. It must have awe of technology and products. 3. Do business like long-distance running, and need the ability to move at a constant speed and continue to advance. 4. Technology makes you confused, and lets you Stick to 5, the flower industry chain is scattered, lack of professional division of labor 6, lighting to add value 7, focus, lighting business survival Wang Dao 8, there is constant production, Fang Hengxin Wang Donglei, Guangdong Dehao Runda Electric Co., Ltd. Chairman and President Brief introduction: Wang Donglei, Anhui Yiren, invested in Zhuhai in 1995. In just eight years, the company has grown from a small and unknown factory to a total assets of 1.098 billion yuan, and the annual export earnings reached 300 million US dollars. 10,000 large and medium-sized high-tech private enterprises. The company is a key high-tech enterprise of the National Torch Program, a high-tech enterprise in Guangdong Province, an outstanding private enterprise and a top 100 private enterprise. It is one of the first listed companies of the SME board of the Shenzhen Stock Exchange. He is proficient in corporate management, good at capital operation, and has formed the core competitiveness of innovation, speed, quality and cost with Chinese characteristics, global marketing network, international talent structure and good corporate execution ability. Beginning in 2009, entering the LED industry, the character of a natural entrepreneur, so that he can not be biased in the small appliance market, in the era of the global LED market is booming, after two years of in-depth research, he boldly cut into the downstream, upward Extension, the investment of the big, staggering, clearly proposed to establish the top three LED enterprises in the country, has become a rising star in the LED industry, when the outside world is questioning, the industry is still worried, its bold actions make people admiration. Viewpoint: The biggest obstacle for LED lighting companies to transform into the Internet is thinking and remarks: 1. The market that runs out of bad money to drive out good money has endurance. 2. Transforming to LED. The biggest obstacle is thinking 3. NVC will go to comprehensive O2O. The road to integration 4, the market investment for young people should be early 5, the management of the 12-character policy: see the quasi (direction), can hold (endurance), reduced (cost), use (resource) Lin Jiliang Mulinsen implementation General Manager Profile: Lin Jiliang, a native of Taiwan, graduated from the Chinese Department. He worked as an engineer at Eslite Bookstore in the early days. He then worked in the LED packaging factory Dongbei, and was sent to the mainland as the factory director in 2000. During the period of entrepreneurship, he also sold the chips of Taiwan's LED chip factory Jingdian and Guanglei to Mulinsen. After the promotion of Sun Qinghuan, chairman of Mulinsen in 2011, he actively developed the LED lighting market channel in mainland China and overseas, and promoted Mulinsen's revenue from In 2011, the amount of RMB 1.2 billion reached a rapid growth in revenue to RMB 3 billion in 2014. In December 2015, the board of directors of Mulinsen decided to appoint Lin Jiliang as the second place in the company and became the executive general manager through the announcement of the China Securities Regulatory Commission. Opinion: The global general lighting market will show several major development trends in the future: 1. The market share of LED products has increased. Second, the technology update is rapid. Third, the average selling price of LED products declined. Fourth, the number of market suppliers has increased. Mainly reflected in the downstream field, the middle and upstream are relatively concentrated. 5. The popularity of LED package lighting products in the general lighting market has increased. Remarks: China is the largest production base of the global lighting industry and the country with the largest population. However, due to the lack of super-strong brands, the nation's chain sales channels, intellectual property rights and industry standards, the right to speak, and the excessive investment in the industry, the quality of products and the lack of supervision and other factors, China's lighting industry has been extremely dispersed for a long time, there is no industry. Absolutely large lighting companies. Jiang Fengyi Vice President, Professor of Nanchang University Character brief introduction: Jiang Fengyi, male, Han nationality, 47 years old, member of the Communist Party of China, vice president of Nanchang University, professor. The research group led by him completed more than 20 national projects such as the 863 Program, creatively developed the silicon substrate LED technology route, and realized industrialization and mass production in a short period of time, changing the situation of foreign monopoly LED lighting core technology. He has made outstanding contributions to the development of LED research and industry in China. In 2016, the silicon substrate LED project hosted by the company won the first prize of the National Technology Invention Award. Viewpoint: Silicon substrate LED technology is the epitome of China's LED lighting industry from manufacturing to creation. Speech: Sapphire substrate and silicon carbide substrate have formed the layout of LED industry. The patents are all in Japan and the United States. If China's LED industry is still developing along these two technological routes, it will inevitably be inferior in market competition due to technical barriers. It can only fight prices, fight for scale, fight for investment, and struggle in the low-end lighting market. The silicon-based LED project has changed the current situation of Japanese monopoly sapphire substrate and Japanese CREE monopoly silicon carbide substrate LED lighting chip technology, forming a three-pronged situation of sapphire, silicon carbide, silicon substrate semiconductor lighting technology solutions. Nakamura Shuei Blu-ray LED Inventor Profile: Shuji Nakamura, born on May 22, 1954 in Izumi-cho, Japan, graduated from Tokushima University, Japan, Japanese-American electronic engineering scientist, University of California, Santa Barbara Professor of Materials Department, School of Engineering, La. Nakamura Shuji was widely known for his development of high-brightness blue LEDs based on GaN during his tenure at Nichia Corporation in Japan in 1993. At the time, the development of a blue LED was considered impossible, with only red and green LEDs in the previous 20 years. On October 7, 2014, Akasaka, Amano and Nakamura received the 2014 Nobel Prize in Physics for the invention of high-efficiency blue LEDs. Opinion: Laser lighting will replace LED in the next decade: In 2013, Nakamura Shuji: The next generation of semiconductor lighting is likely to be laser lighting in 2014, Nakamura Shuji: Laser lighting will replace LED lighting in the future, Nakamura Shuji: Laser lighting has Actual results of the market in 2016, Nakamura Shuji: 10 years later, laser lighting is likely to replace the current LED lighting. Chairman and President of Li Mantie Lehman Co., Ltd. Character brief introduction: Li Mantie, male, Hunan Wuyuan, graduate degree, Senior engineer. He graduated from the Radio Engineering Department of South China University of Technology and the EMBA of Antai College of Management, Shanghai Jiaotong University. Since 2004, he has served as Chairman and President of Shenzhen Lehman Optoelectronics Technology Co., Ltd. Main remarks: 1. The role play of Lehman shares in the football industry chain is also something that Lehman must do in the process of the Chinese football market going to glory. 2, good brand awareness, providing a better negotiating position for Lehman's investment and mergers and acquisitions. 3. As a listed company, it is necessary to make good use of the trust of investors and push the company to a higher level. 4. Entrepreneurs must not only create material wealth for the society, but also create spiritual wealth. Shao Jiaping Osram Opto Semiconductors is the head of general lighting business sales in Greater China. Profile: Shao Jiaping, graduated from Tsinghua University, and obtained a Ph.D. in Physical Electronics and Optoelectronics, for III-V nitride material epitaxy, semiconductor process development (high power) High-brightness LEDs, high electron mobility transistors, laser diodes, semiconductor detectors, DC RF sputtering, electron beam thermal deposition, lithography process technology, and material and device characterization tests have extensive research and experience. Dr. Shao began his postdoctoral research at Fudan University in September 2011. Dr. Shao has been enthusiasticly committed to promoting the development of the LED industry. He has 14 years of LED industry experience (since 1999), including more than 7 years of LED packaging experience (since 2006). Dr. Shao serves as the International Semiconductor Lighting Alliance (ISA), National Semiconductor Lighting Engineering R&D and Industry Alliance (CSA), China Lighting Association (CALI), China Lighting Association (CIES) and Shanghai Photonics Industry Association (SOTA). Technical consultants for major industry bodies. In 2007, he joined Cree, where he was responsible for the sales, marketing and technology of the entire Cree China region. As a result of Dr. Shao's important contribution to the company's development, he was awarded the Career Distinguished Employee Contribution Award (President's Award) by Career Global CEO. Prior to joining Cree, Dr. Shao worked at Shanghai Broadcasting & Television (Group) Co., Ltd. and was responsible for the development of LED backlights for TFT-LCD TVs. In September 2016, Shao Jiaping left from Career and moved to OSRAM Opto Semiconductors, where he was the head of general lighting business sales in Greater China. Main remarks: 1. Simple and rude evaluation of LED spectrum may interfere with sleep, or increase the risk of serious diseases such as cancer and cardiovascular disease is not scientific enough, lack of evidence. The invisible blue light itself is a misrepresentation. The blue light is visible. There are few invisible near-ultraviolet spectral components. In addition, the 380nm-780nm part visible to the human eye is necessary for the effects of biological rhythm and physical health. A large number of scientific experiments to verify, other traditional light sources, such as sodium lamps, electrodeless lamps, etc., have similar effects, but also need to be verified. 2. Smart cities contain many elements, including urban planning, technology, research, society and industry. Smart cities connect these elements to each other to improve the quality of life of urban people. The eco-city makes the whole city and human life more harmonious on the basis of smart cities. 3. In 2016, innovation is the core key of the LED industry, and will also provide solid support and drive for growth and improvement in 2016. Breakthrough technological innovations, including high-density technology and high-intensity technology, will help companies make better use of the high performance of LEDs and develop new lighting designs with smaller size and lower system cost, and bring more comfort. Lighting experience, thus gaining a dominant position in the market. 4. LED has the advantage of spectral distribution that traditional light source does not have, and has a special promotion effect on plant growth. It has innate advantages in plant factories, group cultivation seedlings and urban plant landscape lighting, which is very meaningful for building ecological city. Wang Micheng, President of Hongyan Electric Co., Ltd. Character brief introduction: Wang Micheng, who entered Hongyan Electric after graduating from Hangzhou University in 1988, and became the president of the company in 2005. Under his leadership, Hongyan has formed four major product groups of electrical and electronic, lighting, intelligent electrical, and water and electricity pipelines. The company's sales revenue and profitability rank among the top in the domestic industry. In recent years, the company's main business, profit and tax growth rate has remained at around 25%. In 2010, Wang Micheng was keenly aware of the market prospects of LED lighting, led the company to enter the field, and took the lead in proposing smart lighting concepts in the industry to seize the commanding heights of the industry. In 2016, under the wave of Internet +, Wang Micheng used smart panels as the control terminal to lay out smart homes and lead the industrial upgrading of Hongyan Electric's main business. Viewpoint 1. Transformation and upgrading is the key to the development of LED enterprises. 2. Smart homes make life more likely. Main comments: 1. The development of China's economy still relies on the investment of fixed assets, but with the downturn in the real estate market, local government land. The substantial decrease in the income of the transfer will inevitably affect the investment in infrastructure construction in the general sense. However, the investment projects around the three key words of smart city, rail transit, and energy-saving transformation have not only upgraded the industry, developed the economy, but also alleviated social problems and improved people's livelihood. Therefore, in 2016, building electrical enterprises can revolve around this. Break through in three directions. 2, single-handedly, the lack of system of smart home 1.0 era has been unable to adapt to the current market development and changes, then, we need to use a variety of control terminals such as smart panels as the entrance, based on the connection of objects, provide users with scenarios The smart home solution is the original intention of the smart home 2.0 era that Hongyan wants to create. 3. Hongyan implements the new strategy of Hongmi Ecology in an all-round way, and strives to create a strategic upgrade version of the company's win-win situation, striving to build an influential global brand in the field of smart home electrical industry through 8-10 years. 4. Manufacturing-oriented enterprises must transform into service-oriented enterprises. Therefore, if enterprises want to stand out from the competition, they must adhere to customer orientation and user thinking, create value-for-money and convenient customer service experience, and dig deep into the key attributes and value differences of the industry. point. Wang Sen Guo Xing Optoelectronics Director and General Manager Character brief introduction: Wang Sen, Chinese nationality, no permanent overseas residency. Born in December 1973, member of the Communist Party of China, Ph.D. He graduated from Northwestern Polytechnical University with a bachelor's degree in 1995. He graduated from Xi'an Jiaotong University in 998 with a master's degree. In 2003, he graduated from Nanyang Technological University in Singapore with a Ph.D. From August 2002 to June 2003, he was a supply chain management researcher at ULSTER University, UK; from July 2003 to March 2004, he was the joint project leader of HULL University and STEETLEY in the UK; from March 2004 to April 2009 Deputy Chief Economist and Director of Strategic Development Department of Shaanxi Automobile Group Co., Ltd. He is currently the director and general manager of Guoxing Optoelectronics, a member of the Chancheng District Political Consultative Conference, a director of Foshan Guoxing Electronic Manufacturing Co., Ltd. (a wholly-owned subsidiary of the company), and a director of Foshan Guoxing Semiconductor Technology Co., Ltd. (a holding subsidiary of the company), Nanyangbao Director of Li Vanadium Industry Co., Ltd. (a company controlled subsidiary), Supervisor of Xinye County Guoxing Semiconductor Lighting Co., Ltd. (a company controlled subsidiary). Viewpoint: The spread of winter is not terrible. The terrible thing is that panic is lost. 1. The LED industry has a certain growth, but the growth of different market segments is different: the packaging field and the indicator display field are growing slowly; the lighting application field is growing faster. But it has also declined compared to the past. Compared with other industries, the overall development of the LED industry is still on the fast track, and growth is still the industry's norm. 2. In the past, due to the excessive inflow of funds and personnel, the supply increased too much, resulting in excessive structural capacity in the LED industry. The operation of individual enterprises will generate greater pressure. Some small and medium-sized enterprises have to consider switching and switching in the face of difficulties. To this end, in 2016, shuffling will intensify. 3. The winter and winter trends of the industry in 2016 and 2017 may continue. We need to see that the industry itself is in the midst of development and change. The cold winter is due to the structural overcapacity of the industry. When the low-end production capacity is gradually dying out, the industrial structure is slowly adjusted, and the industry can achieve orderly and healthy development. Therefore, the improvement of the LED industry is at the expense of the elimination or death of some enterprises. 4. Operating companies have pressure every day. It is not the pressure now, and there is pressure to develop and grow. In addition, the advantage of a company is a comprehensive advantage, including technology, management, capital, talent, etc., rather than a unilateral advantage. Only with a comprehensive advantage can an enterprise truly grasp the initiative of the market in the LED market where natural selection and survival of the fittest. Zhou Fuyun Chairman of Huacan Optoelectronics Co., Ltd. Character brief introduction: Zhou Fuyun, born in 1963, Chinese nationality, no permanent residency abroad. He graduated from Zhejiang University with a college degree. Mr. Zhou Fuyun started to do business in 1986. He was the general manager of Yiwu Lianyun Garment Co., Ltd. and the chairman of Yiwu Lianyun Printing and Packaging Co., Ltd.; in November 2005, he participated in the investment to create Huacan Optoelectronics. He also served as a director. He has served as the chairman of the company since May 2007. He is also the chairman of Yiwu Lianyun Printing and Packaging Co., Ltd., the chairman of Zhejiang Huaxun Investment Co., Ltd., and the executive director and general manager of Yiwu Tianfu Huaneng Investment Management Co., Ltd. Main remarks: 1. To be a product, you must always maintain an advanced awareness. You must never follow the trend of the market. You must seize market opportunities to lead the market and stand in an invincible position in the wave of competition. 2. Under the premise of not blindly, if you look for it, you must insist on doing it, doing business, and investing as well. 3. It will help the hometown to continue to introduce the LED industry extension project, and promote Yiwu to form an internationally competitive LED industry cluster, so that LED will become Yiwu's new world business card.