Recently, the engines of each series of FAW Xichai products have developed a unique charm advantage, and the market demand has risen sharply. From January to September, only the capacity of the Xichai Aowei engine at the Liberation Liberation Headquarters exceeded 50,000 units, of which Aowei 11 liters. The demand for aircraft is showing a sustained growth. The installed capacity has exceeded 20,000 units. In October, the Xichai Aowei series of engines has emerged from a strong trend.

What forces make Xichai Aowei series engine unique in adversity and achieve a steady increase in competitiveness?

Product wins, market wins

" Xichai Aowei Machine Co., Ltd. , with its powerful independent R&D technology and low fuel consumption, is truly creating operational benefits for its customers. This is an important reason why Aowei's machines are flying against the wind in Anhui." Xichai's regional service staff in Anhui Province Wu Fenglei said happily: "After the early demonstration of the advantages of propelling the 11-liter engine of Xichai Alibaba with the Jiefang J6 car and the demonstration effect of large logistics users, the popularity and reputation of the Aowei 11-liter machine in the market is getting higher and higher. 1 - In September, the sales of Aowei 11-liter aircraft that matched the liberation of J6 cars in the Anhui region exceeded 4,000 units.”

Behind the charm is the support of quality

“Anshan Iron and Steel Group Co., Ltd., an Anshan Iron and Steel Group Company, recently purchased 53 Jiefang J6 trucks that matched Xichai Aowei’s 11-litre truck.” Wu Xiejun, Manager of Xichai Branch in Liaoning Province, expressed his joy at the situation, “Xichai The strong momentum and low fuel consumption reputation of the 11-liter Aowei aircraft is one of the key factors in winning the bid. It is reported that in the Liaoning area, the quality reputation of Xichai Aowei machine is very loud, and more and more companies As always, we persisted in doing xicai power to liberate the hardcore dealers of J6. This is because after the release of the J6 car for 8 years, Xichai Aowei power quality has been widely recognized by the majority of users in Liaoning.

"The liberation of the J6 car is very comfortable. The Xvek Aowei engine is equipped with strong power, low noise, and 2-3 litres of fuel per 100 kilometers compared to the same type of vehicle. There are more and more large users of the J6 heavy truck in Jiangxi. A soft spot." According to Wang Guoqing, manager of Xichai's branch office in Jiangxi, “In the short period of 9 months this year, only 2235 units of the Aowei aircraft that matched the Liberation J6 in the Jiangxi region were sold.”

Service is fine, then "hardcore" is more

"Xichai Aowei 11-liter engine has good power performance. Even if it is driven on a steeply-graded section of the mine, the power is still strong." Guo Guanghua, manager of Xichai branch office in Henan, said that after hard work, from January to September, it matched the liberation of J6. The Xichai Aowei engine sold 6,125 units in the Henan region, of which the Xichai Aowei 11 liters was 2,527 units.

It can be said that the quality and service of Xichai has become the two wings of Xichai Aowei Machinery to achieve a lasting strategic advantage.

“We have promoted the sales of Xichai Aowei 11 liters through a series of measures such as multiple visits with large car users and engineering dump users, and at the same time through the product promotion conference of the Liberation Agency Agency. Wu Baoyong, a marketing and service staff of Xiechai, said, “This year’s liberation of J6 vehicles was very popular in the market. From January to September, only 4,000 units of the Xichai Aowei engine that matched the liberation of the J6 car in the Jilin region broke through. According to Wu Baorong, this year, through a series of new core service measures, Xichai has steadily increased the sales of Aowei machines in the Jilin region.

“The Hebei region only sold 1,827 liberation vehicles that matched the Aowei engines in September this year.” Zhang Yuxin, deputy manager of Xichai’s Tianjin branch, said that the Zhuozhou area in Hebei, where the Pangu chooses to live, has always been tin. The traditional key markets of the Chai machine, especially in Qingxian County, also known as the “Liberation” County, have achieved more than 95% of the liberation of J6 vehicles powered by Xichai. Among them, Li Jianmin's team of large users currently has more than 300 vehicles that liberate Xichai's locomotives. The team feels that Xichai's power is fuel-efficient, its horsepower is strong, its fuel-saving effect is obvious, its transportation economic benefits are remarkable, and Xichai's caring core services are new They are satisfied that each year they change their eyes and they are locked in the Xicai car. Another big user, Li Huanfu's Suntek team, has more than 60 liberation J6 cars that match Aowei engines. Recently, they bought more than 20 liberation J6 cars that match Xichai Aowei 11-liter aircraft. They are ahead of Xichai. A series of meticulous service initiatives such as spare parts reserves are very satisfied.

"Inoculation, rooting, germination, flowering, results." Aowei Engine has gone from being "the most valuable" to being "the most attractive" for 10 years since its launch. Its strong market retention rate has been hailed as a famous machine by the market. "Buy a car to buy a liberation car, choose a machine to choose Aowei." The concept of "machine" has penetrated into the hearts of users, and selling is inevitable.

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