Zeng Fanpei: Longxi Bearing aims at world-class

When Zeng Fanpei took the chair of Fujian Longxi Bearing (Group) Co., Ltd. (hereinafter referred to as Longxi Bearing) in May 2010, it was precisely when the world economy became complicated and changeable due to the impact of the financial tsunami. It also coincided with Longxi Bearing. As the "Eleventh Five-Year Plan" ends and the "Twelfth Five-Year Plan" is formulated, companies are in a critical period of transformation, upgrading, and growth.

Under the leadership of Zeng Fanpei, the cadres of Longxi Bearing were motivated by independent innovation, taking the adjustment of products and market structure as the main target, and seizing new heights in development. The company’s sales revenue and total profits hit a record high in 2009, compared to 2009. Increased by 46.2% and 31.1%. In the initial year of the “Twelfth Five-Year Plan”, Longxi Bearings has overcome various adverse effects caused by new changes in the international economic environment and new conditions in the domestic economy. Sales revenue and total profit have increased by 24.56% and 12.7% year-on-year, respectively. The per capita annual income reached 57,800 yuan, achieving the goal of "opening a good game and taking a good step."

Three-step chess lays the foundation for the future development of the company On September 19, 2011, Longxi Bearing's subsidiary, Fujian Sanming Gearbox Co., Ltd. (hereinafter referred to as Sanzuo Company) successfully achieved the goal of technical relocation. This is what Zengfan Pei took after. One of the three major events. Sanzuo Company was originally the first professional gear processing factory in Fujian Province. In April 2005, it became a holding subsidiary of Longxi Bearing after reorganization of assets. After Longxi Bearing entered the company, in accordance with the requirements of modern joint-stock companies, it established and improved various management systems, so that the development of Sanzuo Company entered a virtuous circle, and the comprehensive competitiveness has been significantly improved, becoming the largest gear in Fujian Province. Loader gearbox production enterprises, key enterprises in the Fujian Machinery Industry.

After all of Sanzuo's technical transformation projects have been completed, sales revenue and operating profit can be significantly increased. The company's strength and operating performance will reach the top five in the national industry. Zeng Fanpei told reporters: “Our goal is to develop and build a three-toothed company into a modern enterprise with rational layout, diverse products, and scientific management. We have gear and gearbox R&D and manufacturing companies with solid strength and first-rate domestic brands.”

After the completion of the relocation project of the three-toothed company's overall off-site technical reform, Zeng Fanpei started another major event concerning the future development of the company, which is to concentrate on building Fujian Jinchanglong Machinery Technology Co., Ltd. (hereinafter referred to as Jinchanglong).

On November 12, 2011, Jin Changlong held a grand foundation stone laying ceremony in Huaan Economic Development Zone of Zhangzhou City, Wuzhou City Mayor Wu Hongqin visited the site of the celebration and unveiled and cultivated the project. The total investment of Jinchanglong Project is estimated to be RMB 2 billion, which covers an area of ​​nearly 900 acres. It is planned to build a R&D and manufacturing base for high-end bearings, auto parts and other mechanical parts. At present, it plans to build aerospace bearings, large joint bearings, maintenance-free cross shafts, etc. project.

“Jin Changlong's foundation was to improve the industrial chain of the bearing industry in Fujian Province and lay a solid foundation for Longxi Bearing to further develop, grow, expand, and achieve scientific development and leapfrog development.” In this regard, Zeng Fanpei is full of confidence.

Longxi Bearing, which is unique in the market of domestic joint bearing market, can also take the lead in the whole machine field? In 2011, Longxi Bearing invested RMB 50.4 million in the participation of Fujian Hongqi Co., Ltd. (hereinafter referred to as Hongqi Shares) in capital increase and shareholding and holding of Hongqi shares. Red Flag’s main computer knitting machinery is closely related to the consumer market.

"Successful holding of Hongqi shares will enable Longxi Bearing to share the development opportunities arising from the growth of the domestic consumer market. More importantly, it will help improve the current status of the company's existing bearings, gears, and transmissions that rely too heavily on the macroeconomic investment environment. The main business structure balances the impact of national industrial adjustment on the business operations.” For the significance and impact of this incident, Zeng Fanpei analyzed the reporter thoroughly.

"As an equipment manufacturing company, we must firmly grasp the market opportunities brought by the country's vigorous development of high-end equipment manufacturing industry, base on the industry-related diversification strategy, choose the right time to carry out capital operations, and further expand the financing channels, improve the capital structure and enhance assets. Management efficiency and anti-risk ability, strengthen the scale of development, enhance the strength of the company, especially in response to the current domestic macroeconomic environment to adjust to the special stage of the valuation of high-quality small and medium-sized enterprises, focusing on the implementation of moderate, stable, diversified capital Operational portfolio, exploration of multiple capital operating models, steady progress in mergers and acquisitions of upstream and downstream related industries, and cross-regional and cross-resource integration.Longxi Bearing participated in the capital increase and investment in Hongqi shares and the investment in the Hongqi shares project, which is in line with the diversity, Relevant diversified development strategies are conducive to broadening business areas, strengthening and expanding the scale of enterprises, improving economic efficiency, and safeguarding the interests of the company and all shareholders."

From the professional production of spare parts to the intervention of the host production, Longxi bearing structure of the road gradually become clear. Perhaps, the advantages of its group will be fully exerted, and the leading role will be fully demonstrated.

Since he took office as a new chapter in transformation and upgrading, Zeng Fanpei took the responsibility of “building an entrepreneurial and innovative dragon shaft and a harmonious and outstanding happiness dragon shaft”, taking the building of a talent resource support system as a guide, and building an independent innovation platform as a starting point to fully promote autonomy. Innovation will enable the company's competitive advantage to be further consolidated and improved.

Zeng Fanpei focused on the implementation of the 1221 Talent Project, which is a highly qualified team with 10 pioneering and innovative leaders, 20 academic leaders, 200 business technical backbones, and 1,000 highly-skilled personnel during the “Twelfth Five-Year Plan” period to build human resources around the system. Planning, establishing multi-channel talent introduction methods, strengthening training system construction, improving performance appraisal system and personnel appointment system, and solving the core issues that restrict the implementation of enterprise strategic planning. In the past two years, Longxi Bearing has been making frequent moves in the innovative talent training model: it has jointly organized the "Dragon Axis Class" with the First Technical School in Shengzhou, aiming to develop more suitable for enterprise development needs through order-based teaching. High-skilled personnel with good professional ethics, strong professional skills, and sustainable development capabilities; and the "Mechanical Engineering Class" jointly affiliated with the Zhangzhou Vocational and Technical College aims to improve professional skills in mechanical manufacturing of non-mechanism professional management personnel through specialized teaching. Cultivate more talents for compounding; jointly establish a “Master of Engineering” class with the Faculty of Mechanical Engineering and Automation of Fuzhou University, aiming at accelerating the pace of cultivating high-level engineering professionals and filling the talent gap created by the rapid development of enterprises; selection has potential for development The top-notch talents and backbone forces sent to the postgraduate students to study ... This series of measures, to the outside world to convey the Longxi Bearing "grow talent, accelerate the development of" ambition, but also attracted a large number of talent gathered to Longxi bearings. In April 2012, Longxi Bearing won the title of “The West Highland Industry Talent Heights” in Fujian Province. This is the first honor awarded by Fujian Provincial Party Committee and Provincial Government to the Dragon Skull Dry Enterprise with obvious comparative advantages in Fujian Province.

As a manufacturer of joint bearings, Longxi Bearing has developed a path of independent innovation with four characteristics: institutional, structural, integrated, and profitable in the field of joint bearings, enabling companies to have their own core technologies and their own pillar products. , its own global market, has become the secretariat unit of the Technical Committee of Joint Bearings of the National Rolling Bearing Standardization Technical Committee. It is responsible for formulating national standards such as dimensions, tolerances, performance, testing and test methods related to joint bearings, and has firmly grasped the Technical commanding heights. In response, Zeng Fanpei said: “The establishment of an integrated independent innovation system that is conducive to satisfying the current market and improving the current product technology development system and creating technical reserves for long-term development can adapt to the company’s long-term and recent development, and participate in International market competition."

In the two years since he took office, Zeng Fanpei has aimed at replacing high-end market sectors such as imports, and has personally applied for nearly 20 science and technology projects. A number of projects have won and received large-scale subsidies for government research and finance, and promoted the implementation of a number of national policies and advanced technologies. The projects with stronger growth and better returns have effectively strengthened the core business of joint bearings and promoted the entry of joint bearing products into key support areas such as aerospace, construction road and bridge, new energy, high-speed trains, rail transit, and metallurgical equipment. New economic growth point. For example, they have made breakthroughs in the research and development of key technologies for aeronautical joints for aviation, and have become the main units for the research and development of air bearing joints in the national “Twelfth Five-Year Plan”. The developed air bearing has met the needs of the aerospace industry for low wear and high strength. The requirement of impact resistance and long life can be applied to fixed-wing aircrafts, rotary-wing aircrafts, etc., enabling China to get rid of dependence on foreign imports in the daily maintenance of aircraft and the development of new models; they have successfully developed large-scale joint bearing nodes and cracked large-scale buildings. The technical difficulties in designing key nodes of metal structures are characterized by excellent bearing performance, high operational safety, and long service life. They are used by Shanghai Pudong Airport Terminal T2, Shenzhen Airport Terminal T3, and Xi'an North Railway Station. Engineering, Shanghai China Navigation Museum, Guangzhou New Library and other large public buildings, Guangzhou New TV Tower, Shanghai Center Building and other high-rise buildings, Guangzhou Huadu Stadium, Jiangsu Nantong Stadium and other stadiums are preferred; they successfully developed wind power, nuclear power units Spherical bearings can replace imported foreign products of the same kind It has been used in Jiuquan Wind Farm, Inner Mongolia Wind Farm, Qinshan Nuclear Power Station, etc. It is in good condition for temperature resistance, load bearing and self-lubricating performance, and is expected to be widely used in the whole industry.

Zeng Fanpei said that during the “Twelfth Five-Year Plan” period, Longxi Bearing will further break through geographical restrictions, establish R&D and design centers in areas where talents are easy to gather, and follow the principle of “but not all”. With wisdom, brains and brains, we also absorb professional talents, gather elite teams, build a new platform for independent innovation, overcome technical bottlenecks that restrict development, and make other business of the Group go hand in hand with joint bearings to comprehensively enhance the core competitiveness of each subsidiary. .

Accelerating to catch up with world-class brands at full speed In 2011, faced weakening domestic demand for economic growth, continued effects of inflationary pressures, tight supply of production factors, rising labor costs, international economic downside risks, adjustments in interest rate exchange rates, high fluctuations in energy and raw material prices, and stable export tasks Difficulties such as arduous, Zengfan Pei led Longxi Bearing to deepen the strategic cooperation of the market, closely track the dynamic changes in the host market demand, objectively determine the development trend, focus on implementing the strategy of competition, focusing on increasing the development of emerging markets, major projects, key customers, Stabilizing the price system and firmly grasping incremental orders have enabled steady and rapid growth of main business income. What is particularly worth mentioning here is Zeng Fanpei's accurate judgment of the domestic and international situation and the way it operates in depth. He explored new ideas and new methods for overseas market expansion under complex international conditions, tapped market demands and customer resources through multiple channels, and on the basis of consolidating the European traditional market, he focused on adjusting and improving customer structure and expanding market share in North America and South Asia. , actively explore the market in Africa and Latin America, and at the same time seize the favorable opportunity for international construction machinery giants to expedite multinational procurement of parts and components, and use the cost-effectiveness of products to expand the volume of supporting shares, especially in cooperation with a global giant to reach a new project for automotive bearings. The project will become one of the growth points for Longxi Bearing's future exports, and it is commendable to successfully restore the business relationship with a US company that has interrupted for nearly a decade.

The reporter also paid special attention to Longxi Bearing's adherence to the principle of “saving energy, reducing emissions, preventing pollution, protecting the environment, improving efficiency and quality, and reducing labor intensity” as the starting point for technological innovation, implementing the “green-first” strategy. Promote technological advancement activities. In accordance with the requirement of 50% increase in production capacity, the company optimizes and allocates corporate resources, accelerates the purchase of high-end numerical control equipment and improvement of station equipment, and strives to implement lean production. Through technological advancement and management innovation, it is focused on capacity building. The company focused on energy efficient bright annealing furnace process technology research, reduce the new annealing line forging billet retention, improve the material utilization rate of more than 2%, energy saving more than 30%; set up a dedicated bearing mass production workshop, improve production efficiency more than 5% Increase the use of vehicles to promote and promote the application, to complete the car to replace the grinding process of technological transformation program, increase production efficiency more than 20%.

On the basis of summarizing the experience and lessons learned from the implementation plan for the “Eleventh Five-Year Plan” of the company, Zeng Fanpei organized and formulated the Longxi Bearing “12th Five-Year” development strategic plan.

“Longxi Bearing's 12th Five-Year Plan” has basically taken shape. Currently, it is mainly to strengthen the implementation and guidance of the development strategy and ensure that the strategy is landed. In the future, we will continue to adhere to the principle of 'adhering to independent innovation, breaking key technologies, and integrating production, learning and research. The key concept of leading projects to lead development is to focus on high-end research and development, based on alternative imports, and based on major technological breakthroughs and major development needs, strengthen the layout of emerging industries, strengthen the company's three major strategies of technology reserves, talent reserves, and project reserves. Reserves, and strive to achieve substantial progress in the optimization and upgrading of the industrial structure of the group company in the 'Twelfth Five-Year' period. The industrial structure characterized by high-end equipment manufacturing is more reasonable.” Zengfan Pei’s thinking is always clear and sensitive.

“2012 is the key year for Longxi Bearing to implement the 'Twelfth Five-Year Plan' and accelerate the development of its layout. Faced with the complex and ever-changing international political and economic situation, the company’s operations are a long way to go. With the deepening of the country’s macro-control, last year In half a year, China’s economic growth rate has slowed down significantly, and the industrial manufacturing index PMI has shown a downward trend. Since 2009, investment-led growth in domestic demand has cooled down, and orders for related businesses such as bearings and gears have fallen. Meanwhile, input inflation will push High negative pressures such as high steel prices, energy prices, pressures for appreciation of renminbi and rising labor costs all increase business pressure. Faced with difficulties and challenges, we will focus on innovation and development, accelerate the transformation and upgrading, and advance the scientific development of enterprises. ."

“We will adhere to customer demand-oriented, technology-driven, give full play to the brand's strengths, dig deep into the market potential, and accelerate the pace of market development. We will closely track the progress of destocking in the market of construction machinery, heavy-duty vehicles and other industries, and seize the market timing. Respond quickly to market demand, at the same time, accelerate the development of new products such as V-type thrust rods, promote the upgrading of products in the host market, open up new fields, and seize new orders, and strive for high-end markets such as aviation and military, steel construction, and new energy. New breakthroughs have been made in emerging fields, and more cooperation opportunities have been achieved in machinery parts and components such as bearings, bushings, ring gears, and gears (boxes). The Group has initially established a cross-regional, cross-product export business structure, and has expanded and expanded its products. For this purpose, we will accelerate the introduction and training of marketing talents, expand the marketing team, and improve the quality of marketing personnel and business capabilities. At the same time, we will establish and improve a marketing performance assessment system focusing on incentives, mobilize the enthusiasm of marketers, and improve market development. Effectiveness."

“We will vigorously implement expert services and create technical service-oriented enterprises. We will strengthen basic materials research and accumulate core knowledge capabilities. We will strengthen technological research and improve processing efficiency. We will improve the innovation mechanism and broaden the technological innovation platform.”

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In the few days after the reporter finished the interview, Longxi Bearing issued an announcement to the outside world, intending to issue non-public offerings to not more than 10 specific investors, and all the net proceeds from the private placement of funds will be used for high-end joint bearing technology transformation. , Heavy-duty, wear-resistant high-end sleeve technology transformation, maintenance-free cross shaft development, special heavy-duty engineering vehicle hydraulic automatic transmission and other four projects, the project can be put into production after the annual high-end joint bearing capacity of 2.6 million units, wide body Mine dump truck hydraulic automatic transmission assembly capacity of 2,000 units, more than 5T loader hydraulic automatic transmission assembly capacity of 5,000 units, new sales revenue of more than 1.4 billion yuan, net profit of more than 200 million yuan.

A blueprint for a company that has worked hard, independent innovation, and is striving to catch up with world-class brands is clearly displayed in front of reporters.