The sun of Taihang, the city of Mianjian overlooking the ancient rhyme; the turbidity of the Yellow River, soup Tang waves wash the modern wind.

In the collision between tradition and civilization, the tire industry is constantly seeking new vitality. We have created tires that are convenient at the same time, and are also the consequences of “self-feeding tires” that are “toxic and harmful, and may even cause female infertility and will affect future generations”. The search for healthy, sustainable and sustainable green tires has gradually become the focus of tire production.

Exports, domestic sales two days

A few days ago, in the case of Fengshen Tire Co., Ltd. in Jiaozuo City, the reporter saw the roaring of machines and shuttles between shuttles and buses. Fengshen Tire's exploration of green manufacturing has never stopped. It has entered the world's top 20 tires and gradually entered the ranks of “respectable” brand companies in the international community.

Feng Wang, chairman of Fengshen Tire Co., Ltd. repeatedly emphasized in an interview that most of the family's only children are currently in the family. A large number of aromatic hydrocarbons containing PAHs are used in tire production to improve the quality of tires. Many chemicals such as polycyclic aromatic hydrocarbons are not only carcinogenic. Seriously, it may also cause infertility in women.

The dust that wears out during tire running is difficult to degrade after flowing into the soil. This will mean that the pollution caused by tire wear will remain in our lives and cannot be erased. Wang Feng said: "Aeolus Tyre entered the top 20, I do not think how great, we have to enter the top 10, to do admirable industry, so that 'China's first, internationally renowned'."

It is because the Aeolus Tire never satisfied itself, it will look far ahead and explore green manufacturing has never stopped. Wang Feng has always implemented his four green manufacturing concepts. First, raw materials must be non-toxic and harmless. Second, the processing process has no impact on the environment. Third, the use of the process of environmental protection, the fourth is to achieve recycling.

On May 18th, 2011, Fengshen Tire announced that following the implementation of green manufacturing of all-steel radial tires (TBR) exported to the EU market in 2008, all green manufacturing of TBR will be realized in the global market since May, and Typhoon Tire will be used in domestic tires. Among the enterprises, the first to achieve environmental protection standards for domestic sales and export products. On July 9th of that year, a global launch conference of Fengshen Green Card Action Fengshen Green Tire was held in Jiaozuo, Henan Province. This signified that the radial tire series sold by Fengshen Tire all met the requirements of EU REACH regulations and was reduced on a non-toxic and harmless basis. The fuel consumption has increased the number of refurbishments and started the first shot of green tire manufacturing.

In the context of China's tyre environmental regulations and the gap between the developed countries' industries and the high cost of tire companies, why does the Fengshen Tire self-extract and fully produce green tires that meet the EU's stringent environmental standards?

A few years ago, the encounter with German businessmen made Wang Feng vividly aware. "At that time, a German businessman was seeking overseas layout. He said he was not interested in China. The foreigner was very serious. According to him, he said that dealing with a Chinese businessman before was treated with dishonest treatment. From then on, he no longer does business with the Chinese." The frontier said passionately: "The deep-seated expression of the German made me unforgettable. At that time, I gave him a hard hand and hinted at the contest and duel between men. I was humiliated with the foreigner's wrist. From then on, Wang Feng clearly realized that "Fengshen Tires want to do a wind vane, not a simple product, but to enhance the dignity of madeinchina."

What to use to win dignity? “Every time I think of it, the tires that we export to Europe and the United States are non-toxic and environmentally friendly products, but we use poisonous and harmful ones, and I feel sad. After a few years, Europe may be a pure land. It may be poisonous.” Wang Feng told reporters that as early as the end of 2006, the European Union passed the “Regulations on Registration, Evaluation, Authorization, and Restriction of Chemicals” (REACH Regulation), and made additions to the tires. The strict restrictions require that from January 1, 2010, all tires entering the EU market must have a total content of eight harmful substances such as benzopyrene in the polycyclic aromatic hydrocarbons that is less than 10 mg/kg, which is proposed globally for tires. The most stringent environmental standards.

Environmental protection of aromatic oil production process is difficult, and most of the environmental protection of aromatic oils need to be imported, the use of environmentally friendly aromatic oils, the company will increase the cost of a large section, and China has not yet explicitly limit the relevant standards for the use of polycyclic aromatic hydrocarbons, therefore, Domestic tire companies generally use environmentally-friendly aromatic oils only in products exported to the EU, while domestic tires still use common aromatic oils.

Wang Feng not only bear in mind the four concepts, but also affect the thinking of employees. Li Rui, who manufactures two curing sections, told reporters: “The tire companies in the past used large amounts of aromatic oils containing PAHs to improve the quality of tires. PAHs not only have a certain carcinogenicity, but also have a large respiratory tract. The hazard."

Wang Jianjun, who manufactures the second department, also stated: “After the traditional tires are worn out, the dust emitted into the air will cause harm to the human body, living organisms and the environment. The traditional tires have large frictional rolling resistance, consume more oil, and have harmful gases inside the oil. It will also cause harm to the atmosphere and human body."

Why does Aeolus take the lead in promoting green tires without increasing the cost of tens of millions per year? In addition to the pain in Wang Feng's heart, it is important for the company's responsibility and philosophy. It is understood that as early as 2005, Fengshen Tire did harmless replacement of harmful substances that may be produced in the production process without any industry-restricted standards. In 2008, two years before the REACH regulation came into effect, Fengshen Tire used environmentally friendly materials in its export tires. In December 2009 and November 2010, Fengshen Tire Co., Ltd The detection of the aromatics and heavy metals and the test results meet the requirements of REACH regulations. In 2011, Fengshen Tire once again increased the pace of green manufacturing, and produced and sold tires in the global market in accordance with the European Union REACH environmental protection standard, achieving a fundamental leap in the green manufacturing of Fengshen Tires.

Fengshen Tire not only uses new formulations and new technologies in tire manufacturing, but also adopts diversified investment technologies. The reporter saw in the Fengshen Tire Water Resources Comprehensive Utilization Purifying Pool that the tertiary pool was wafting through the waves, followed by physicochemical, biochemical, softening and aeration biological filter processes, and the sewage treatment and sludge treatment were carried out simultaneously. The water quality of the three pools gradually improved. When it clears, you can fish straight to the third level pool. Liu Jizhu of the Energy Management Department looked at the goldfish swimming in the pool and said with emotion: “The comprehensive utilization of water resources project invested more than 30 million in 2005. It was put into production in 2006 and used the most advanced chemical biological water treatment technology to purify the waste water from the factory. Recycling the sewage from surrounding residents and schools has realized 'zero discharge' of sewage, which has greatly saved water fees and has produced an annual economic return of nearly 10 million yuan.”

"There is a foreigner who sees Fengshen's products in a small country. It is very shocking," said Wang Feng. “Aeolus” has become a world brand, and its green concept has allowed its products to be sold to more than 140 countries and regions in the world, and the brand value has continuously increased.

Lonely Fengshen, how long is it lonely?

Recently, Fan Rende, honorary president of the China Rubber Industry Association, put forward at the "National Rubber Industry Information Conference 2012" that the promotion of high-tech applications and transformation of the traditional rubber industry is the only way for China's rubber industry to continue stable and rapid development.

It is reported that since 2012, China's rubber industry has witnessed a slight increase in various economic indicators. The main indicators have shown only a single-digit growth. The export situation has been sluggish, and the growth rate is lower than that of the previous year. Enterprises generally face raw material price increases and other difficulties. Good high technology can create wealth and it can be accepted by the market.

“As a tire company, it requires an industrial spirit and quality is not to be false at all. Tire standards in Europe and the United States are a threshold for China, but this standard is right. Faced with the opportunities and challenges brought about by globalization, China should seize the technology and laws and regulations in the global competition, turn pressure into the driving force for catching up, and realize the historical process of moving from a big country to a powerful country.” Wang Feng has a clear understanding of the development direction of Chinese enterprises.

Unwilling to be mediocre and be a respectable brand

In the development process, Fengshen Tire adheres to the road of sustainable development, and in accordance with the general requirements of “using high-tech and advanced and applicable technologies to transform traditional industries”, further strengthens the readjustment of product structure, implements project-driven strategies, and focuses on the development of new and high technologies. The product radial tire and the company's superior product engineering tires and agricultural tires make new contributions to the revitalization of the tire industry in China. At the same time give full play to the advantages of technology, do rubber around the car, get involved in high-end radial tires and other production areas, and further improve the company's competitiveness.

Wang Feng said: “Aeolus is very glorious and feels very ordinary in terms of market. In an unknown Jiaozuo, foreigners can remember Jiaozuo’s brand and must rely on advanced technology. If you are willing to do medium and low End products, then you are not respected people, the brand is a person's face.We work hard every day, not simply to make products, but in the heart of the brand; not light production, but also to achieve personal value. Fengshen is an ordinary company, but we are not mediocre.” All along, Wang Feng speaks with technology and practices the concept of doing respectable Henan people.

Aeolus Tire pioneered the successful operation of the Tire Lifecycle Management System (TLCM), and is dedicated to the research of low rolling resistance oil-saving tires with low-carbon, low-emission and multiple-rebuild features.

At present, white carbon black with high filling proportion has been used as a reinforcing system in TBR product formulations. The independently developed mixing technology has achieved nanoscale uniform dispersion of silicate inorganic fillers, which not only minimizes the degree of reduction. The use of oil derivatives, and give the tires excellent low rolling resistance characteristics, effectively reducing the car's fuel consumption. In addition, Fengshen Tire also applied nano-composite materials to the formulation of rubber treads and inner liners. The technology has achieved breakthroughs. The wear-resistant, fuel-efficient, safe and environmentally friendly high-performance green tires have been successfully put on the market.

In 2011, Aeolus Tire A380E project was launched, relying on Fengshen's existing mature radial tire technology and foreign expert resources, aiming at overseas high-end markets, further strengthening low-carbon, low-grade with first-class raw materials, first-rate product design, and first-class manufacturing process. The research on low rolling resistance oil-saving tires with emission and renewal remanufactured features has promoted the upgrading of A380E products and laid the foundation for Aeolus to achieve intrinsic development.

"Fengshen" trademark is a well-known trademark in China, becoming China's largest manufacturer of all-steel radial tires and the largest manufacturer of construction machinery tires, a national high-tech enterprise, a Chinese tire export base, and the first and only company in China's tire industry to obtain export exemption from inspection. Qualified enterprises, the State General Administration of Customs AA companies, the world's first 100% to promote the green radial tire brand, Aeolus brand value continues to increase, driving companies continue to take off.

Doing quality is a lifetime thing, branding is a thing of life.

Mr. Fan Rende, Honorary President of China Rubber Association pointed out: "Aeolos Tire has overcome technical difficulties, overcome cost pressures, and switched all steel tires sold domestically and exported to green products, reflecting the company's philosophy of green manufacturing, and enhancing its products. While adding value and profitability, it will also play an active leading role in the upstream, downstream, and industry sectors."

However, according to statistics from the Rubber Branch of the China Rubber Association, China’s tire production has ranked first in the world for many years in succession. There are more than 360 large and small tire companies in the country, but SMEs are mostly in the industry and there are serious industrial unfair competition and unfair competition. Moreover, in 2012, the tire market became tighter, and the cost of raw materials such as natural rubber rose sharply. This made it more difficult for more tire companies to pay more to produce green tires.

Fan Rende pointed out in the "2012 National Rubber Industry Information Conference" that there are currently four major problems in China's rubber industry, such as the conspicuous contradictions in the structural excess of tires and other products. First, the contradictions between the structural overcapacity of tires and other products are prominent, and the degree of domestic industry concentration is low. Under the current situation of declining exports and unfavorable conditions in the domestic market, domestic and foreign market competition is further aggravated, resulting in a decline in corporate profits. Second, multi-factors lead to rising costs. At present, the main factors leading to the increase in the cost of China's rubber industry are the large fluctuations in rubber prices, environmental protection and energy-saving emission reduction inputs, logistics costs, and higher labor costs. Third, the lack of skilled personnel and lack of innovation capacity, the main driving force for China's economic growth is investment and exports, science and technology contribution rate is low, only about 41%. The contribution rate of scientific and technological progress in developed countries such as the United States to economic growth is as high as 80%. Fourth, the brand's influence is weak. China's export of tires and other rubber products account for about 40% of its output. Except for some companies that export products under their own brands, a considerable number of companies export their products by OEM and have lower prices.

In an interview with reporters, Wang Feng made five appeals: called for the rapid development of China's tire environmental protection laws and regulations, called for tire companies to produce green tires, called for strengthening the development of tire green materials, and called for the use of environmentally-friendly tires Urge consumers to use green tires.

It is understood that the tire standards currently used in China are all developed 20 years ago, and there is a certain gap between the pace of development of the industry and lagging behind the developed countries. The development and promotion of the development of the tire industry is currently a top priority.

Fengshen Tire continued to advance on the way to the world. Wang Feng said: “We just did some explorations and will face some setbacks and difficulties. I hope that in the future, Fengshen will not be alone. Fengshen is not just 8,000 employees. The Fengshen, or the world's Fengshen, is also a brand value transmission.We are not simply doing business, but have confidence and pursuit, quality is a lifetime thing, branding is a matter of life, we Makemadein have enough say in the world."

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