So far, lighting dealers are still a familiar and unfamiliar group for the public. They are active in every store in the lighting channel terminal market, running through the entire lighting market and their ties. However, their voice has been Hidden behind lighting products and manufacturers, it is rarely known to the mainstream of society. Even if they themselves may not realize the importance of the lighting dealer community in the lighting system. In recent years, with the break of the traditional channel pattern and the diversification of consumers' purchasing channels, the relationship between dealers and manufacturers should be closely related and co-prosperous and has been forced to re-examine and adjust the relationship between the two parties. . Before the new relationship was built, the dealers had always played an embarrassing role in the four-corner relationship between the manufacturers and distributors of the products. This article is aimed at the embarrassment and confusion encountered by the dealers in recent years. The conferences in the multi-light industry are not only limited to their annual meetings, quarterly summaries, but also more important dealer conferences. It is understood that the first thing many lighting manufacturers have at the beginning of the year is to open Dealer meeting. In order to attract the attention of dealers, the company's efforts at the annual dealer conference are not small. It is painstaking to formulate preferential prices, select conference addresses, determine gifts, arrange conference processes, set up conference reception and service groups, and so on. Some dealers believe that the dealer conference has become a must-go process every year, the purpose is to let dealers order; some dealers frankly, this kind of lighting company will be very disgusted, the company dealers meeting in addition to taking money There is no other practical significance to eat, drink, and play. There is no benefit or benefit for the dealer. Looking at the reasons for dealers losing interest in such meetings, in addition to a single form, some dealers may lack confidence in the operation of the brand due to poor business conditions, or the brands that operate cannot follow the pace of dealers. There is an intention to change the brand management. Second, the meeting is in the form and has little effect. According to the author's understanding, the dealer conference usually begins with a large and empty leadership speech. The role of the dealer in it is the audience, and is not interested in the topics involved in the conference. The author believes that lighting companies should turn their targets to their dealers, how to better develop the company, how to make more money for dealers, dilute the role of enterprises in the conference, let dealers play the leading role, listen to them and talk about the problems encountered in the operation. Difficulties, sharing some successful experiences, etc. On the other hand, we must pay attention to corporate culture and let dealers see the development potential of the company and its own profit margin. Less and less profit With the rise of the younger generation of consumers and the variety of lighting products, even the dealers of big brands are suffering. The dealers have changed from the simple sales of lamps to the role of local lighting companies. Promotion, online competition, etc., the current dealer does not have two brushes to dare to illuminate this porcelain work. A large number of brand lighting dealers said that the market has been eroded and profits are approaching the edge. The price is the best killer for them to grab the lighting market. It is an indisputable fact that the profit of lighting products touches the ceiling and turns down. As for when the luminaire profits began to show signs of landslides, there is no accurate time point; the only certainty is that the luminaire profits have been in a downward channel for several years. The more mature the market economy, the more participating manufacturers, the more intense the competition, the lower the profit rate and the more difficult it is to sell. A person in charge said this. Originally, the profits of lighting fixtures are not high. If you seize the market with price wars, it means that the dealers' days will become more and more difficult. Of course, in the entire damaged chain, enterprises are the most seriously injured. But it is undeniable that the key to whether dealers and companies can come together is to see if they can achieve a win-win situation. In the unequal relationship between traditional dealer-enterprise purchases, dealers have always assumed a passive role, and now this passiveness is being broken. As for the future relationship between dealers and enterprises, the author will continue to pay attention. Of course, no matter what mode, dealers will have problems and problems because of their special characteristics, but dealers should learn to communicate and communicate with enterprises, and actively share their difficulties and confusions in their own meetings, instead of Passive acceptance, otherwise the meeting can only be a one-man show of self-directed self-directed performance. Therefore, the author hopes that the lighting enterprises will be less, the distributors have more words, the communication between the two parties is smoother, and the profits are a little more.

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