On December 20, 2008, Weichai Power 2009 Business Conference was held in Weifang. Weichai Power Chairman Tan Xuguang reviewed the development course of Weichai Power from 1998 to 2008 during the ten years and pointed out that in 2009, Chai Power will create "three major competitive advantages" around the "three cores" to open a More brilliant decade.

From 1998 to 2008 Weichai Group experienced a brilliant decade

Ten years ago, the Weichai Group was a factory-owned state-owned enterprise under the traditional system. Weichai was ten years ago and went bankrupt. Tens of thousands of people would not be able to pay salaries for half a year. Ten years later, Weichai not only successfully resolved market risks, but also was selected as one of the top 500 Chinese companies for five consecutive years. The ranking of companies has been increasing year by year, becoming one of the fastest growing and best-performing companies in the industry.

It is understood that the sales revenue of Weichai Group has increased from more than 500 million yuan 10 years ago to 50 billion yuan today, which has increased 100 times in 10 years. The total assets have increased from 1.5 billion yuan 10 years ago to today's 31.8 billion yuan. Yuan, a 20-fold increase in 10 years; exports have increased from 20 million U.S. dollars a decade ago to 800 million U.S. dollars today; 40 times more than 10 years; engine production and sales have grown from 2.03 million kilowatts from 10 years ago to 7,000 today. Million kilowatts, a 35-fold increase in 10 years.

In the product, after ten years of hard work, Weichai Group has developed a series of high-speed high-speed diesel engines with State III, State IV, and State V high-speed diesel engines with complete independent intellectual property rights, represented by the “Lan Qing” power, and laid a foundation for Wei Chai. The leading position in engine technology research and development has achieved a leap from "Made in China" to "Created in China."

In terms of industrial structure, Weichai Group's products have entered the supporting market for heavy-duty trucks, construction machinery, passenger cars, ships, and power generation equipment. The series of engines have maintained the top share in the segmented market for a long time, and have fully established the status of the enterprise general power group. At the same time, under the active guidance and support of the main engine plant, 30,000 Weichai power engines have entered the international market every year, creating a "Made in China" international brand and achieving a leap from operating products to operating brands.

In the field of capital operations, with the listing of Weichai Power Co., Ltd. in Hong Kong in 2004, Weichai has entered the big stage of the capital market and opened the way to internationalization. With the reorganization, absorption and merger of the Hunan Torch and successful return to A-share listing in 2007, Weichai Group has realized an effective extension of the industrial chain, and the business segment has also evolved from a single engine product into a complete heavy-duty automotive industry chain, which has greatly enhanced the enterprise. Storm resistance.

In this decade, the Weichai Group has undergone earth-shaking changes, from small to large, from weak to strong, playing a piece of music.

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Create three major competitive advantages to open a new decade

However, the development of any enterprise can not be easy. Since the second half of 2008, the global financial crisis that has evolved from the US subprime mortgage crisis is affecting China's real economy. Insufficient domestic demand, reduced investment, and declining exports caused a collective setback for the three major economic engines, which caused the auto industry to suffer severely and encountered colder winters than in 2005. In this regard, Tan Xuguang said that although Weichai is experiencing the most severe challenges, it still has confidence in overcoming difficulties.

In fact, as early as December 4 last year, Weichai held a meeting of all leading cadres and issued a warning to the entire group about the imminent arrival of the global economic recession, and ideologically carried out comprehensive unification. Since September of this year, Weichai has also organized a professional research team to conduct a comprehensive assessment of domestic and foreign capital markets, product markets, and talent market, carefully study the industry's future trends, and effectively formulate response measures.

In the upcoming 2009, Tan Xuguang said that Weichai Group will build "three major competitive advantages" around the "three cores":

Take Lanqing Power as the core to create a competitive advantage in product portfolio

In an interview with reporters, Tan Xuguang said: To practice internal strength is the only choice for enterprises to cope with the crisis. Indeed, the ultimate advantage of the enterprise depends on the product. In 2009, according to market demand, Weichai will introduce more and better new products in an effort to create a competitive advantage in its product portfolio. On the one hand, it continued to mass-promote the Blue Rising III WP10 and WP12 engines. The engine has been verified by the market and has all the advantages of today's international advanced power. At the same time, based on the 10 litre and 12 litre engines, the power segment has been extended downwards to accelerate the introduction of WP5 and WP7 products to the market. These two products have taken over the core technical advantages of Lanqing Power and drew on the world's most advanced concept of small and medium displacement engine R&D. It is a brand-new model tailored for 8 to 12 meters passenger cars, medium and heavy trucks and various construction machinery. It not only has the advantages of compact structure, excellent power and economy, simple operation and convenient maintenance, but also fully meets Euro IV and Euro V emission standards, and is an ideal power for passenger cars, medium and heavy trucks, and construction machinery. The launch of the WP5 and WP7 products symbolizes that Weichai's products and market structure are more reasonable, and the ability to sustain growth will be significantly enhanced, and the company's development prospects will be even broader.

Taking 5P service engineering as the core to create post-market competitive advantage

In the developed countries of the automobile, the automobile service industry is called the "golden industry." More than 70% of the profits of auto companies come from services, accessories, auto finance and used cars. The auto service industry has become an important pillar of the sustainable development of the auto industry. In 2009, Weichai Power will focus on building 5P service projects with professional services, exclusive accessories, special oil products, proprietary technology products, and professional remanufacturing as the core, and strive to create competitive advantages in the post-market. Weichai Power's 5P service project is a major initiative for the customer to fully provide services for blue-chip country III after-sales service protection. It is the commitment of Weichai Power and the general maintenance service center to its customers to achieve the most professional The service creates maximum value for the customer. At the same time, it is also a brand-new profit model that Weichai has tailored for a large number of dealers and special service centers. It is expected that in 2009, it will add profits of more than 500 million yuan to distributors and maintenance service centers, realizing manufacturers. , dealers and service providers win.

Take the powertrain system as the core to create industrial chain cooperation and competitive advantage

In today's economic integration, market competition has risen from independent competition among individual enterprises to joint competition between industrial chains. We will take the powertrain system as the core, give full play to the advantages of Weichai Power and the entire industrial chain of OEMs, distributors, suppliers and users, and realize the combination of superior resources of the industrial chain, unity, and cooperation. Together to create a collaborative competitive advantage in the industry chain, all aspects of the industry chain have become strong brands in their respective fields, forming an unbreakable interest community, and achieving the goal of harmony and common development.

Even if 2009 is full of challenges, Weichai Group still has confidence in the next decade and has set a grand goal: to strive to double its sales revenue by 100 billion yuan by 2012 and enter the world’s top 500 companies. For the glory of the next decade, Weichai has begun a new journey.

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