China Great Wall Advertising Award has always been hailed as “Oscar in China's advertising industry”. In this China's oldest and most influential advertising selection, Brilliance China's China brand is most concerned about the compact SUV China V3, through innovative marketing. The idea and extraordinary communication performance won the "China Advertising Great Wall Award 2015 Annual Advertising Awards Annual Achievement Award".
The 22nd China International Advertising Festival was held in Xi'an from October 23rd to 26th. The theme of the conference was “Silk Road New Language”, which shared more than 50,000 related parties from domestic and international advertising industry. Communicate the advanced concepts in the advertising field, share new achievements in advertising development, and recognize outstanding advertising teams. As the star product of the Chinese brand, Zhonghua V3, with its successful 360-degree sports integrated marketing with the Chinese national women's volleyball team, has made the China V3 only listed for more than 100 days, with sales exceeding 10,000 and rapid increase in attention. Responsible for the marketing of the Chinese brand, the assistant general manager of the sales company, Ms. Jing Yao, attended the ceremony on behalf of the Brilliance China brand and delivered her speech.
As the practitioner of Chinese brand innovation marketing, Zhonghua V3 advocates the hard work and persistence of young people. As early as the beginning of the national women's volleyball team into the Olympic Games, the Chinese brand will be eye-catching, and recognize the relationship between the women's volleyball spirit and its brand concept, and accompany the national women's volleyball team to return to the peak of the world 11 years later. The Chinese women's volleyball team uses the struggling youth to perfectly interpret the sportsmanship spirit. The spirit of hard work and enterprising that they convey is in perfect harmony with the V attitude of the Chinese V3 “opening up and wanting to let go.” The Chinese V3 helped the Chinese women's volleyball team win the World Cup, and also achieved the national glory of the national independent brand and the national sports.
In addition, the Chinese brand also practiced social welfare and joined hands with Sun Media Group to create a large-scale inspirational youth campus sharing contest “China V3 is Youthful” and entered 25 universities across the country to encourage young people to open their creative thinking and focus on innovation. In the field, participate in entrepreneurial undertakings, pass on the positive energy of youth, and practice innovation for all.
The Chinese brand believes that when everyone builds their dreams on a solid foundation, the future will be better. Focusing on the early realization of the Chinese dream, the Chinese brand incorporates social welfare and brand concepts into the measurement standards of corporate success, and is committed to creating a self-owned brand with more national mission and social responsibility, driving a diversified public welfare concept and extensive resources. And professional operation to help the Chinese dream. In the future, the Chinese brand will make a trip to the avenue, as always, bringing together every social responsibility to achieve a bright future.
The China Advertising Great Wall Award, known as the most historic, authoritative, professional, large-scale and influential international competition in China's advertising industry, is known as the "Oscar of China's advertising industry." In order to reflect the spirit of the awards, advance the spirit of innovation, and convey the value concept of creativity as the core, the organizing committee of the awards specially held the “China Great Wall Awards Trophy Design Competition”, which is designed for groups and individuals engaged in design-related work or professions around the world. The China Advertising Great Wall Award trophy design program enhances the brand value of the Great Wall Award, stimulates the creative passion of advertisers, and promotes interaction and exchange between industries.

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