This is an era of subversion. Challenges and opportunities are like twins coexisting. How to face challenges and seize opportunities in fierce market competition and seek survival and development? Huang Hairuifu used practical proof: by seizing the market opportunities of rigid and soft demand, he met the two major challenges of quality and customization, and became the leader in the light passenger industry.

Opportunity: Two Opportunities

Rapid delivery, business travel, and cargo transportation have boosted the growth of urban logistics, and European-based light passengers are facing new opportunities and challenges in the market. The light truck type that was originally the main force of urban logistics was limited. The demand for light passenger cars in the market has been increasing year by year, especially for European light passengers, with beautiful appearance, better maneuverability, and higher comfort, in line with higher environmental standards.

 


Tourism is a kind of leisure mode that modern people are keen on, and its consumption concept and demand are presenting a diversified development trend. From Weibo and WeChat, it is not difficult to find that more and more people choose to drive by car. Self-driving tour is a type of self-service tourism and it is a new form of tourism that is different from the traditional collective tour. Compared with group tours, you can only take a look at the scenery, and you can drive as much as you want, whether you are with family or friends, or with colleagues, beautiful scenery, freedom to stop, and wanton driving, The beautiful scenes on the road and in the eyes are enough to make the boring souls feel good. The changes in tourism patterns have also brought great challenges to the quality and performance of travel vehicles. European light passengers have outstanding product performance, flexible and flexible, high comfort, large carrying capacity and other characteristics. They are in line with the needs of modern family or small group travel applications. They are high-end business people, car rental companies and scenic spots. Preferred model.

Huang Hai Rui Tu as the pilot of the European light passengers, targeting this market segment, the introduction of personalized customization, and to achieve the original conversion. Huang Hai Rui way tailored for car buyers, allowing users to have a satisfactory light passenger modification program. Huanghai Ruituo can meet the needs of different industries, and according to the specific requirements of different consumers, through the original factory modifications, assembly off the assembly line in the production line, completely complete the original plant car, the original school bus, the original plant all kinds of special car modification. In Huanghai Ruitu, the modified car is basically like a standard car, satisfying the needs of consumers in different fields. At present, Ruitu has four major product platforms such as passenger travel, commuting, logistics, and professional modification.

Challenges: Two Challenges

With the diversification of the car environment and the use of vehicles, people have also proposed new standards for the configuration performance of light passengers. When buying a car, the price is no longer the first choice for consumers. Brand image, product quality, carrying space, appearance comfort, safety performance, environmental protection and energy saving have become important indicators for consumers to evaluate light passenger vehicles. This is a challenge for the production of light passengers. For example, long-distance logistics vehicles are often used for long-distance transportation, or they work in the third and fourth-line markets, and the road conditions are harsh. They put forward high standards for the space, engine, handling and ride comfort of vehicles.

Quality cast brand, Raytour Raytour brand won two awards in the light vehicle annual model evaluation DD6590DM (Business Edition light passenger) won the 2014 China Light Passenger Annual Business Car Group (own brand) annual model award; DD5040XXYDM (car truck ) The 2014 China Light Passenger Annual City Logistics Group (Long-Axis) Annual Model Award was said to be inseparable from its excellent quality and excellent performance.

Ruituo adopts international standards to create excellent light passengers for users. Ruituo's raw materials were collected from the top 500 industrial chain. Cummins' engine was selected as the power source, and ZF's gearbox of Germany was selected as the gearbox. Even if the distance is far away and the road surface is again bumpy, the engine can still maintain strong and powerful power, and the noise inside the vehicle is low, and the shockproof performance is good. The passengers ride safely and comfortably.

The rapid development of supermarket chains and e-commerce in modern cities also sets new standards for light passengers' load-bearing coefficients and bearing space requirements. Compared to other light passengers who can only meet the city's light logistics, Ruitu improved the capacity of the average light passengers from around 3.5 tons to 4.48 tons. Fully meet the needs of some heavy logistics such as mineral water and financial products.

Ruitu uses personalization and original factory modifications to prove its strength. It is different from simple customization such as car decoration, but it revises the vehicle according to the user's preferences and ideas, retains and increases the user’s needs, and then proceeds Personalized manufacturing. "Original modification" not only satisfies the individual needs of the user, but also guarantees the quality of the vehicle.


At Ruituo's custom DIY studio, the user is not a bystander but a participant who personally joins the design of the vehicle. Car buyers can boldly present their own ideas and car dreams, and integrate them perfectly with the designer's professional advice. Finally, they are handed over to the original refitting workshop to produce a unique private car that is born in the world. The original refitting not only abolished the potential safety hazards of off-site refitting, but also improved product quality, but also saved a large amount of transportation costs arising from refitting in different places.

Challenges can be seen everywhere in the business wars, and opportunities such as explicit or invisible demands are everywhere. Huang Hai Rui Way has a unique eye and seizes the opportunity to perfectly integrate the individual needs of consumers with the needs of the industry, and thus write down the legend of the light passenger market.