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From November 29th to December 7th, the 6th China International Automobile Exhibition Algeria Station was held in Oran, Algiers, Constantine, and Annaba. The tour route stretched more than 1,500 kilometers from west to east. It is reported that the exhibition team consisted of 37 vehicles from Dajinlong, Shaanxi Auto, Dongfeng, Jianghuai and Chang'an. Each city exhibited for two days, one for the venue exhibition and the other for the one-day highway tour, with interspersed products in the middle. Introduction and signing of future cooperation intentions with local agents.
The scale of the pavilion is so large and the importance of the company is also high. What is the charm of the Algerian commercial vehicle market?
Popularity of construction vehicles
The Chinese-owned construction vehicle in Algeria is a major market for commercial vehicle companies in China. According to statistics, China’s construction projects in Afghanistan include the new Algiers International Airport, the new office building of the Ministry of Foreign Affairs, the Sheraton Hotel, the World Trade Center, the South China Petroleum City, and the East-West Expressway. The total contractual volume and turnover of China Construction, China Railway, CITIC, PetroChina, and Sinopec, which currently set up branches in Azerbaijan, exceed 10 billion yuan. Because Chinese companies have similar work patterns and work habits and low communication costs, Chinese auto products are relatively cost-effective, and after-sales services are relatively convenient. Chinese-funded agencies prefer Chinese cars when selecting vehicles. Therefore, Chinese engineering vehicles have emerged. A popular phenomenon in Afghanistan. With the growth of Chinese-funded companies in Afghanistan, the demand for construction vehicles will increase, which will become a new profit growth point for commercial vehicle companies in China.
This time, Shaanxi Heavy Duty Truck brought out engineering dump trucks, concrete tankers, container trailers and other products. Wang Gang, general manager of Shaanxi Auto Import and Export Corporation, said: “Algeria’s east-west expressway project was built by CITIC-China Railway Construction Co., Ltd. After many rounds of competition, Shaanxi Auto emerged among many domestic and international heavy-duty truck companies and became the only heavy truck equipment supplier for this project. The first batch of vehicles provided more than 1,300 vehicles, and after the test of large projects, Shaanxi Heavy Duty Truck Heavy Duty Trucks has been recognized by major project contractors both at home and abroad, which has led to a large number of demand, won the trust of users, and laid a foundation for the early market development. Solid foundation.†In this tour, Shaanxi Auto also signed a cooperation agreement with local dealers.
Zhang Xiaoji, chairman of the China Motors International Travel Exhibition Organizing Committee, said: “The current infrastructure construction and housing construction in the Chinese-funded company in Azerbaijan is the largest piece. I hope that in the future, cooperation between Chinese enterprises can be strengthened in these areas. The market space in Afghanistan and throughout Africa must be very large."
Local dealers are optimistic about Chinese cars
Referring to the impression of "Chinese cars" and future market development, an Azerbaijani commercial vehicle agent said: "In the international market, Chinese auto companies are latecomers, but international market institutions can give Chinese companies market cultivation. Time and image-forming time are very short, so at present in Azerbaijan, the brand image of Chinese cars is still more or less inferior to the impression of Europe and the United States.†But he used “Time can prove everything†to express his future for China’s cars in the international The market's performance is optimistic. “Chinese auto companies still need to open up the situation under the market strategy of “price-per-quota-equivalent and quality-to-price-price†and lead in technological improvement through market segments. In this way, Chinese cars still have considerable competitiveness in the international market.†The dealer said.
Yang Xiaodong, executive chairman of the Organizing Committee of the China Motors International Touring Exhibition, said in an interview with a reporter from Commercial Automotive News: “Since there are many Chinese brands currently entering Algeria, we will coordinate with the Ministry of Commerce to avoid the Chinese commercial vehicle companies should increase brand awareness and improve product quality.At present, the trucks of Shaanxi Auto and Beiqi Foton have a higher market share in Algeria, and users feedback that Chinese heavy-duty commercial vehicles are even better than foreign brands. On the other hand, Chinese companies should have an in-depth understanding of the local climate, terrain, drivers' operating habits, etc. to launch models that meet local needs."
At present, there are more than a dozen brands in the commercial vehicle market in Algeria. Toyota has the largest number of imported cars, followed by Renault and Isuzu. In recent years, Chinese brands such as Jianghuai, Great Wall, and Dongfeng have also begun to emerge. A imported engineering vehicle is relatively single, mainly Mercedes-Benz, Renault, Hyundai, and so on. The imported passenger car market has always been dominated by Mercedes-Benz, Hyundai, Isuzu and Iveco. The former two mainly attack the large and medium passenger car markets. The latter two are mainly used for medium and small passenger cars. In recent years, Grand Dragon and Yutong have also successfully entered the A-country market.