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From January 1, 2013, the Regulations on Recall of Defective Automobile Products (hereinafter referred to as the “Regulationsâ€) was formally implemented, and it has been upgraded from the “Regulations†to the “Regulationsâ€. China’s defective vehicle recall system has taken a giant step forward. . What's more, the biggest aspect of the Regulations is the clear inclusion of commercial vehicles.
For the majority of commercial vehicle users, this is certainly good news, but at the same time, as the biggest beneficiaries of the “Regulationsâ€, some of them do not understand the content of the “Regulations†exactly, even for the existence of China’s commercial vehicle recall system. misunderstanding. The fundamental purpose of the system is to protect the legitimate rights and interests of consumers. Therefore, it is particularly important to properly understand the nature of “recall†and look at the recall of commercial vehicles with a sense of common sense.
Recall is the performance of the company's initiative in taking responsibility
Like other commodities, automobiles are more complex and are more prone to defects and hidden dangers. This is a problem that all products, including automobiles, must face. Recall, on the other hand, provides a convenient and easy way to solve the hidden problems caused by product design defects. In China, mentioning recalls is often mistaken for poor quality performance. In fact, the recall is an active treatment of design defects and quality risks. Many of the well-known commercial vehicle brands have had recalls, and even better brands have more recalls.
In January 2011, Mitsubishi Fuso Truck & Coach Co., Ltd. of Japan submitted a report to the Ministry of Land, Infrastructure, Transport and Tourism of Japan, claiming that 31924 trucks were recalled due to the risk of fire; in January 2013, General Motors announced that the vehicle was parked due to defects in the steering column. After the slide occurred, 69,000 full-size trucks and trucks were recalled worldwide. There are many similar examples. Not only that, as a major consumer of automobiles, the US automobile market in 2011 had a total of approximately 14.5 million vehicles recalled, with an average recall rate of 113%; the number of vehicle recalls in 2010 was even higher than in 2011, reaching 18 million vehicles. It can be seen that the recall of cars abroad is “commonplace†and cannot be simply understood as “poor qualityâ€. On the contrary, recalls are an indication that companies are willing to take the initiative.
Recall needs to be supported by corporate strength
The reason why the implementation of recalls occurred more often in "big companies", on the one hand is that "big companies" tend to have a strong sense of social responsibility and are willing to take the initiative to take responsibility for the rights and interests of users. What they value is more about user word-of-mouth and brand image. On the other hand, it is also a key point - large companies have the ability to bear the cost of the recall.
Article 19 of the "Regulations" stipulates that for the implementation of recalled defective automotive products, producers should promptly adopt measures such as amendments or supplementary marks, repairs, replacements, and returns to eliminate defects. Producers should bear the cost of eliminating defects and the necessary cost of transporting defective automotive products.
In fact, in addition to the “producer should bear the cost of eliminating defects and the necessary cost of transporting defective automotive products†as stipulated in the Regulations, it is necessary to conduct early forensic investigations, submit to third-party inspections, and announce announcements, production, and sales to the outside world through various channels. , maintenance, and follow-up visits at all stages require strong financial support as a guarantee. What's more, recalls often involve not just a few vehicles or dozens of products, but batch products. If the compensation received by the user is compared to "1", then the company may pay "10" or even "100" or "1000" to satisfy the user. Therefore, if the recall is not "willing", it can be It also needs strong backing to pay for users.
Recall reflects the continued responsibility of the state and the manufacturer
According to the State Administration of Quality Supervision, the “Regulations†stipulate that producers who implement recalls shall formulate a recall plan in accordance with the provisions of the State Council’s product quality supervision department and submit it to the State Council’s product quality supervision department for record; the producers shall follow the regulations of the State Council’s product quality supervision department. It is stipulated that a periodical recall report and a recall summary report shall be submitted; the State Council’s product quality supervision department shall supervise the implementation of the recall, and organize experts who are not interested in the producer to evaluate the effect of the manufacturer's elimination of defects.
It can be seen that the recall is a continuous process. From the application for approval, to the implementation of the recall plan, the submission of periodic reports, and the evaluation of the effects, every link has the dual participation of the competent national authorities and enterprises. This ensures the smooth progress of the recall and the effective maintenance of consumer rights.
Recall promotes the progress of the global automotive industry
In the process of understanding the recall of commercial vehicles in foreign countries, we found the following data: In August 2011, the American automaker Ford Motor Co. and the US Automobile Safety Regulator announced that due to the oil leakage of the Ford pickup trucks and may cause In case of fire hazard, the company will recall 1.22 million pickup trucks; in March 2012, German automaker Daimler recalled more than 103,000 trucks in North America due to potential oil route problems; in November 2012, Toyota Motor Corporation announced that The 160,000 Tacoma midsize pick-up trucks produced in 2001-2004 were recalled in the cold climate of the United States and Canada, mainly because spare tires for these models may fall off...
Some people may be surprised at the frequent frequency of recalls of commercial vehicles from abroad and the large number of recalls. In fact, we should realize that in these automobile manufacturing powerhouses, it is precisely because of the strong recall consciousness that it has promoted the continuous improvement of the vehicle's technology and safety performance and its pursuit of perfection. The recall, from the perspective of quality, is driving the advancement of the world auto industry.
Compared with the commercial vehicle recall system in foreign countries for decades, the recall of commercial vehicles in China has just started and there is still a long way to go. The improvement and improvement of the system not only requires the supervision and control of the government, but also the self-consciousness and commitment of the enterprise. It also requires the understanding and support of the users. There is no end to safety and the technology is not perfect. It is hoped that both enterprises and users can use a common sense to view the “Regulations on Recalling Defective Auto Product Management†just implemented and jointly promote the development of China's commercial vehicles in a more rational and healthy direction.