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Although the view that “commercial vehicles will experience the cold winter of rats†has long been a concern at the end of 2007, from the first two months of 2008, domestic commercial vehicles still show momentum under the leadership of leading companies. Recently, the reporter learned that since January and February, Dongfeng, liberation, and other corporate performance have continued to increase, and "China's first commercial vehicle brand," Foton Motor sales in the two months is up 42% year-on-year. Experts in the industry pointed out that there is no doubt that commercial vehicle companies are under pressure this year, but leading commercial vehicle companies such as Foton Motor have shown an unprecedented positive attitude towards the market, and have made great efforts in marketing. This is also an important point for achieving “openerâ€. the reason.
Commercial vehicle faucet gets 08 "opener"
The ice disaster in early 2008 has aroused the people's single-minded fight against the climax. At the beginning of the new year, the domestic commercial vehicle industry is also actively welcoming another "cold stream." The tightening of monetary policy, the enforcement of State III standards, and the rise in raw materials... Under the influence of various factors, the overall market for commercial vehicles in 2008 was early foreseen in various crises: the total number of trucks will fall by 5%-10%. The total weight market will drop by about 20%, the cost of commercial vehicles will increase substantially, and some low-end vehicles will be forced to exit the market under the National III standard. This year's commercial vehicle industry is considered to be facing the "big exam." However, the strong development momentum of leading enterprises such as Foton Motor has given a strong boost to the pessimistic industry.
It is reported that Foton Motor sold nearly 60,000 units in January and February, which was a year-on-year increase of 42%, of which sales in February rose by nearly 63% year-on-year, which surprised many in the industry. According to the insider, Foton Motor not only broke through sales, but also continued to optimize its sales structure this year. The high-end products represented by Parker, Omar, Auman and Ao Ling have achieved outstanding performance in the market. As the first MPV introduced by Foton Motor last year, Mengpak has gradually established a sales network throughout the country. The sales volume has grown by leaps and bounds. It has become an important force in the domestic high-end MPV market; the high-end light card Omar can rely on European quality in the selection of city logistics. More favored, sales continued to increase; high-end heavy card Auman is firmly occupy the top three domestic heavy truck, the market is hot; and Austrian bell is to promote Foton Motor sales in the high-end light truck field is the hero. Foton Motors was able to achieve a "good start" in January and February, and high-end product support was inseparable.
In addition, Foton Motor's unique “Worry-free†service brand is also a great push for sales. The company not only has the largest call center in the industry, provides 24-hours uninterrupted service, and solves difficulties for users around the clock. This year it has further extended its “customer-centric†service concept to provide “rescue-type†services for ice and snow disaster areas. The cost protects the user's safety and reduces the user's loss. When Futian service personnel came out of the ice and snow, many users shed tears. Fukuda has further gained consumer recognition and trust. It is reported that in many areas affected by snow and ice, Foton Motor has become the first choice for users to buy cars.
Wang Xiangyin, deputy general manager of Foton Motor and general manager of the marketing company, pointed out that in 2008, China's commercial vehicle companies are more like a "test" and a shuffle, but not necessarily a "cold wave." Although the total demand for commercial vehicles may be reduced, consumption will be more concentrated in the leading companies. After the selection of market rules, the structure of domestic commercial vehicles will be more rational. Futian Automobile not only owns the most valuable commercial vehicle brand in China, but also has the advantage of scale. It is also the only large-scale automobile company that develops a full range of commercial vehicles and expands to passenger vehicles, and has strong anti-risk capabilities. Although the objective situation was severe in 2008, Foton Motors still has confidence in achieving a higher sales target.
Active marketing to meet the "08 commercial vehicle test"
Industry experts believe that the five macroeconomic adjustments in 1979, 1985, 1989, 1999, and 2005 all produced a tightening effect on the commercial vehicle market. The intensity of regulation and control in 2008 was even worse than the previous five. For example, in a recent 2005, domestic commercial vehicle companies felt the pressure of sales slipping. A person in charge of a commercial vehicle company admits that the real "08 test" has yet to come and that the second half will be a challenge period. However, it is undeniable that the foundation for development laid in the first half of the year has very important significance. Therefore, the battle has actually started.
The beginning of this year's commercial vehicle market also confirms that "the battle has already begun." Careful people can develop, and commercial vehicle companies' marketing attitudes are more positive than in the past. For example, Futian Motors, which achieved good results in January and February, took the “marketing winning†route, actively carried out various forms of activities and promotions, and communicated and interacted with consumers. The high-end MPV product, Mongolian Parker, as the main product of Foton under the influence of the regulation of commercial vehicles, will definitely undertake an even heavier task this year. It will fill some of Foton Motor's products under the influence of the industry situation, and the opening will show a dripping drift. "Activity" made a variety of stunt drift movements with the unmodified Parker, fully demonstrating the excellent performance of the "Parking the World". The market reflects that many consumers eventually chose Meng Paike to understand its quality through activities. As the Olympic bell that can maintain strong and economical performance under the National III standard, it is playing the banner of “changing the car and changing the Olympic bellâ€. Car exchange activities are carried out to provide consumers with benefits while greatly facilitating Sales. The Auman's traditional "truck competition" is a full expression of the quality of being a representative of China and world-renowned trucks competing on the same stage and winning the trust of consumers. These marketing activities have all supported the further improvement of Foton's performance.
“The quality of Foton Motor has been recognized by the consumers. Trucks are the only domestic series to be selected as Chinese brand names. Under such circumstances, we fully tap marketing power to gain a favorable position in the major adjustment of commercial vehicles and win Very challenging 2008.†Wang Xiangyin introduced.
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