· Focus on developing products for the Chinese market

After launching three models equipped with “Chuangchi Blue Sky” technology and “Soul” design within one year, Mazda’s road in China began to widen. The data shows that in October of this year, the sales of “Chuangchi Blue Sky” technology models exceeded 100,000 units in China, which brought greater confidence to Mazda. However, some of these problems have begun to emerge. For example, Changan Mazda has grown significantly, while FAW Mazda is regressing. How do you view these issues? Mazda (China) CEO Duan Xuanyan gave his own answer.
No new car next year Next year, we will continue to expand our performance with CX-5, Mazda3Axela and Mazda6 Atenza, and we will not have new cars. At the same time, we have no plans to ship new technologies on the Mazda CX-7 and Mazda CX-9. At that time, the Mazda CX-7 and Mazda CX-9 were both SUV models, and the Mazda CX-9 was a large SUV. The Mazda CX-7 was turbocharged and I felt that it could meet the needs of consumers.
Local R&D Departure Regarding the communication and authorization of Nanjing R&D Center and Hiroshima Headquarters, we established Changan R&D Center to provide Hiroshima with the needs of Chinese consumers in order to develop more models suitable for Chinese consumers. In addition to the R&D center in Nanjing, there are also R&D institutions in Shanghai Mazda China. Since the establishment of the R&D center in Nanjing, the R&D center in Nanjing and the development team of Shanghai Mazda China will strengthen communication and develop together for the Chinese market. Model. In the past, we moved this global product directly to China. After that, we developed products for the Chinese market through the functions of the R&D team to satisfy Chinese consumers. In this sense, the significance of Nanjing's R&D center is very significant.
Attz strives to increase sales In the first 10 months of this year, FAW Mazda fell 7% compared with last year's sales, and Changan Mazda increased by 70% compared with last year. On the one hand, Changan Mazda launched the “Chuangchi Blue Sky” model Mazda3Axela Angkeira, so the sales volume increased compared with last year. On the other hand, FAW Mazda also launched Mazda6Atenza Artez, sales are also good, but Mazda6's competitive market and sales are very intense, which led to a decline in sales compared to last year. In order to restore its past performance, FAW Mazda will increase the sales of Mazda6 Atenza, which is on the market, and strive to expand the sales of Mazda6 Atenza. Mazda will launch a new round of brand promotion activities next year, and support the brand building and upgrading of FAW Mazda and Changan Mazda.

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