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Due to the unsatisfactory environment, in the premise that the market share of the construction machinery industry has decreased, enterprises have to seize market share and vicious competition in foreign countries continues to emerge. In particular, some SMEs do not have after-sale protection and price wars regardless of cost. As a result, product quality cannot be guaranteed. Frequent problems in product use cannot be solved in a timely manner or even cannot be resolved, seriously destroying the export order of the industry and causing serious damage. In addition to the corporate image of China, it has caused serious damage to the image of China's entire engineering industry.
The real international corporations have never taken the top priority of seizing the market, because the market that can be robbed of big profits cannot be maintained. It depends on the company's own ability. Small batches of market adaptation, improvement, market acceptance, and then enter a large number of establish a solid brand image, firmly occupy the market, which is the style of large enterprises. A certain number of enterprises in our country grabbed the market of a South American country and the number was considerable. However, in the second year, there was 1/5 left, and the third year completely withdrew. The reason is that the brand has not been adapted to the market, and the brand has directly fallen after the sale.
From the perspective of customs data, although the growth of exports in 2012 was fairly objective, the profit rate of domestic exporters continued to decline. It is understood that the profits of some companies have fallen by more than 15 percentage points; some companies do not even directly include management costs and capital costs in their costs, and only count some direct costs. The purpose is to maintain the operation of the company. In this case, profitability can be imagined. .
The fact that Zoomlion’s anticipation of the adverse events in the market has also demonstrated that the market still exists depends on whether it can adapt to and meet the needs of the market. In previous years, there were people in Fujian and Taiwan, and the time for counting money at home was over. Whoever seized the opportunity to adjust the structure and upgrade their products would be able to stand upright in the next round of development.