On July 23, 2013, the unveiling ceremony of the Exquisite Tyre Europe Test and Inspection Office was held at the IDIADA Test Site in Tarragona, Spain. Linglong tires in the domestic automobile plant supporting more than 50 representatives, CEO IDIADA Mr. francs, more than 60 people were invited to attend the opening ceremony.

Participants of the unveiling ceremony of the Exquisite Tyre Europe Test and Testing Office
Participants of the unveiling ceremony of the Exquisite Tyre Europe Test and Testing Office
Xia Xunmao and Mr. Franc jointly unveiled the exquisite office
Xia Xunmao and Mr. Franc jointly unveiled the exquisite office

At the ceremony, Linglong Tire Chief Engineer Xia Xunmao and the president of Franc team jointly excised the Exquisite European Test and Inspection Office to unveil the ribbon, which signified the official opening of Linglong Tire's European R&D internationalization strategy .

Strong cooperation shows exquisite strength gathered together to share the golden ceremony of overseas

In recent years, the exquisite tire matching market has grown by leaps and bounds, “occupying new heights in the market and seizing the brand's commanding heights”. The products are sold in more than 180 countries and regions and successfully entered the global automotive industry such as General Motors, Ford, India Tata, Renault Nissan, Fiat, Brazil Modern. The manufacturer's global supporting system; China successfully supports more than 50 domestic OEMs such as China FAW , Shaanxi Heavy Duty Truck, Dongfeng Automobile, Beiqi Foton , Chongqing Hongyan, SAIC-GM-Wuling, Jinan CNHTC, and Xiamen Kinglong.

Photo of the guests at the ceremony
Photo of the guests at the ceremony

At the ceremony, Feng Baochun, assistant general manager of Linglong Tire and deputy general manager of marketing company, represented Chairman Wang Feng and expressed his warm welcome and heartfelt thanks to more than 50 host plant leaders and IDIADA executives and experts who attended the meeting. Comprehensively and systematically understand the status of R&D and development of exquisite tires, establish a more close strategic cooperation relationship, go hand in hand, and continue to write brilliant!

Green Technology Opens Global Layout Independent Innovation Drives Brand Future

Entering the 21st century, along with the “green storm” of the tire industry, Linglong tires will pour environmental protection concepts into every aspect of R&D, with the goal of “safety, environmental protection, low consumption, good maneuverability, and comfortable driving” as its goal. In the development and promotion of green tires . The company has established research and development bases in Zhaoyuan, Beijing, and North America successively, and is linked to world-class scientific research and innovation concepts. The globalized R&D network architecture takes shape.

IDIADA professional engineers demonstrate exquisite second-generation new product roll resistance test
IDIADA professional engineers demonstrate exquisite second-generation new product roll resistance test

General Xia pointed out that in order to research and develop the European market, organize and coordinate R&D testing projects and establish a design department specifically for the European market. Deloitte Tire Europe's test and inspection office is to be shipped by IDIADA, the most comprehensive and most capable testing stand in Europe And students. Its establishment not only strengthens the strategic cooperation relationship with European testing grounds and academic institutions, but also enables Linglong to have a world-class design, R&D and testing technology level, laying a solid foundation for Linglong Tire to achieve its global top ten strategic goals.

After the ceremony, the guests visited the Exquisite Tyre Europe Test and Inspection Office and watched the inspection process of the exquisite steel semi-steel products such as roll resistance, fuel consumption, and semi-anechoic room noise test, and followed the professional test drivers to experience the exquisite tire second-generation products in person. The excellent performance under the special conditions of wet runways, dry snakes, and emergency braking deeply understands the excellent performance and driving pleasure created by exquisite high-end green technology products.

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