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With the increasing emphasis on energy saving and environmental protection in the country and rising fuel costs, natural gas heavy trucks are becoming more and more popular in the market. The heavy truck sales market share of CNHTC continues to expand, from 78 vehicles in 2009 to 517 vehicles in 2010. By 1166 in 2011, CNHTC's sales of natural gas products reached 658 units in the first quarter of 2012.
Through the study of national policies and market development trends, Sinotruk's sales department promptly promoted the advantages of CNHTC Gas Products to the market. At the same time, it established a dedicated department responsible for the gas vehicle consultation telephone to solve the theoretical knowledge and product characteristics of natural gas products of branches and outlets. In addition to practical issues in the field, the Daily Work Report and the Monthly Work Report of the Branch Company actively responded to design, production, and other departments with feedback on natural gas product improvement, product quality, design enhancement, and announcement expansion.
Sinotruk's sales department actively contacts domestic large-scale energy companies and strives to carry out strategic cooperation with them. It will grasp the situation of domestic gas stations and the other party's regional contact methods, link the business of branches and regional energy units, and master the layout of gas stations. Do basic work well. In March 2012, the company signed a strategic cooperation agreement with two major domestic energy companies. Through the strategic cooperation with energy companies, the sales of CNHTC Gas Vehicles were promoted.
The regional subsidiaries actively cooperate with the natural gas energy companies in the region to carry out cooperation, share resources, complement each other's advantages, grasp the situation of market users in time, and conduct a series of promotion activities. This year, branches in Shandong, Tianjin, Shanghai, Shenzhen, and Beijing have organized visits to visit customers. Through visits to production sites, customers have witnessed the strength of CNHTC and natural gas products.
With the increase in the sales volume of natural gas products, CNHTC established corresponding promotion demonstration points according to different operating conditions of gas vehicles: a coal transportation tractor demonstration site was established in Shanxi; a demonstration site for dangerous goods transport tractors was established in Jiangsu; in Henan A road transport dump truck (8×4) demonstration site was established. With the use and availability of vehicles, demonstration vehicles for mixing trucks will be built in Beijing and Jiangsu, and demonstration sites for heavy-duty tractors will be available at Shandong Zibo. Through on-site inspection of the demonstration sites, gas vehicle users truthfully introduced the operational benefits brought by the gas vehicles, which effectively promoted the sales of gas vehicles.