2008 was an extraordinary year for Xichai. In the past year, production and sales exceeded 200,000 units in one fell swoop. From January to September of this year, it broke through the 210,000 mark, again setting a new record for the development of Xichai. However, at a time when the Xichai people were advancing toward higher goals throughout the year, the global economic crisis triggered by the US financial crisis spread to China. Domestic companies were affected to varying degrees. The cold wave of the financial crisis also made Xichai feel The slightest chill.

In the face of the cold wave, Wuxi Diesel Engine Factory of FAW Jiefang Company acted quickly and systematically deployed at the Second Party Committee Enlargement Meeting of the 15th Party Committee and the Second Workers' Congress of 2008. The party committee of the factory requested that all employees of the factory be established. Confidence, unity of thinking, tackling hardships, and forging ahead. Director Qian Hengrong lucidly analyzed: “Winter is coming and it is impossible to avoid it. The key lies in how to get through the winter. There are three ways to choose winter, one is frozen in the cold, the second is hibernation, and the third is tenacious survival. Chai can only choose to survive tenaciously."

Facing the winter without fear

This year, Xichai’s sales performance is excellent. In the first 10 months, engine sales reached 230,000 units, an increase of about 40% year-on-year, and the increase was the highest among domestic diesel engine companies. The export growth rate is also very fast. In the first 10 months, the engine export volume increased by 110% year-on-year.

Since October, the growth rate of Xichai has apparently slowed down and the impact of the economic crisis has begun to show. Qian Hengrong said that the impact is first reflected in the decline in the total demand. The reason for this is that, on the one hand, the reduction in domestic engineering construction projects has led to a decrease in the volume of cargo traffic and a significant drop in truck demand. On the other hand, large clients such as logistics companies “cash tight money bags” and discreet spending attitudes that they did not dare to invest easily led to a decline in domestic demand. In this situation, few companies survived.

Qian Hengrong said that in the face of severe situations, there are three points to be achieved: First, it is not to be frightened and calm and calm. Today's Xichai is no longer the same in terms of market, product, financial resources, material resources, and ideological foundation. In particular, through the adjustment of product structure and the accumulation of corporate culture, Xichai has the ability to compete against the economic crisis and market crisis. The spirit of "learning, innovation, resistance, and self-reliance" encourages morale and wins the battle. The second is to grasp the overall situation and seize opportunities. Although there are many unfavorable factors in the current and next year, there are also many favorable conditions. A series of policies and measures issued by national and local governments will create business opportunities for the development of commercial vehicles. At the same time, each time the market turns from hot to cold, it will inevitably bring about industry consolidation and reshuffling. In adjustments, there will inevitably be a group of small-scale, low-tech and poor-quality enterprises that have been eliminated. The market's territory will be re-divided. This is also tin. Firewood has a great opportunity to expand its share. The third is to change strain, quickly in place. In the face of the harsh winter that has already come, Xichai must be fully prepared in terms of thought and material, and seek survival and development in the harsh winter.

In the face of the financial downfall, how does Xichai do? Cai Zhenfa, Party Secretary of Xikchai, believes that it is necessary to understand the situation, increase the sense of crisis, self-awareness, and awareness of development and build confidence in overcoming difficulties. At this critical juncture, one more confidence is more than the power of difficulty. There are more ways to solve the problem and more confidence in meeting the challenge. Only development can win the initiative. Only development can solve the problem. The company must grasp the market, grasp products, grasp quality, pay attention to efficiency, grasp capital, and manage management, resolve the crisis in advance with the pace of progress, enhance the advantages of product competitiveness and market share advantages, and achieve a clear change in the business operations.

Convinced that spring will surely come

The cold wave of the financial crisis is as cold as winter. However, the enthusiasm of the Xichai people resisting the cold wave is soaring. In the past few days, from factory-level leaders to ordinary employees, from offices to production workshops, the Xichai factory has set off an upsurge of unwavering anti-crisis efforts to go all out to promote development. Between the internal departments of the factory, they encouraged each other, brainstormed, discussed measures and implemented tasks. Outside the plant and all supporting units to strengthen communication and coordination, speed up the transfer of information and improve work efficiency, has won the favor of users.

The sales company specializes in meeting to analyze the market situation, break down sales targets, and implement tasks. Xu Xuefen, the deputy director in charge of sales, requested that: First, we must correctly understand the pressures and closely follow the market's "bright spots." Second, we must work hard to boost the market, boost morale, increase sales, and increase the share. Third, we should not relax the goal, not the last day. Never withdraw troops.

When winter comes, can spring be far behind? Xi Chai believes that: As long as the employees of the whole factory work together, Xichai will usher in a brighter spring!

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